Geneva Roundtable – Marketing and branding masterclass

The International University in Geneva and Geneva Women in International Trade are organising a communications roundtable:

“Marketing and branding masterclass”

When: Thursday 9 October 2008, 6 p.m.

Where: Ramada Park Hotel, Avenue Louis-Casaï 75-77, Genève-Cointrin 1216

What does it take to create great brands? How can companies and organizations build strong relationships with customers and stakeholders? How do all the communication “touch points” fit together? Our panel of global experts from communications, design and marketing will take you through the issues and challenges of branding today in this once-only “master class”.

Panel members:

* Mr Peter Borowski, Group Creative Director, LPK
* Mr Howard Roberts, Global Director, Lovemarks – Saatchi & Saatchi
* Ms Victoria Dix, Managing Director, Cohn & Wolfe public relations
* Moderator: Ms Michele Mischler, Journalist, World Radio Switzerland

Register online here >>

Entry fee: 25 CHF (15 CHF for GWIT and IUN Alumni)

Agenda:
6.00 p.m. Welcome
6.30 p.m. Presentations followed by discussions
8.00 p.m. Cocktail and networking

Register online here >>

For further information, please consult the roundtable flyer (pdf)>>

By | September 29th, 2008|Other events|0 Comments

Article on Web 3.0 in The Journal of New England Technology

Friday, September 26, 2008
Inside Web 3.0 : Local companies aim to make Web 3.0 smarter
By Jim Kozubek, Special to Mass High Tech (The Journal of New England Technology)

The next-generation Internet, labeled Web 3.0 by some, remains for now a theoretical state with various prospective capabilities. However, whether or not Web 3.0 – the intelligent web – emerges as experts predict, you can be certain that the Internet will evolve. It must, given its exponential increase in use, and local information technology companies are already working on the Internet infrastructure of the future.

Since broadband and web evolution enabled the Big Bang of the Internet a decade ago, online traffic has grown at a staggering rate, now doubling every two years and set to reach, by 2015, a zettabyte a year – that’s a 1 and 21 zeroes – a Discovery Institute report said. That means one of the defining concepts for Web 3.0 will be constraint, a term that comes with positive implications.

The speed of applications is essential to real-time functions as well as to a next-generation Internet, but, to be even more useful, the Internet needs to enable users to search and find resources that are relevant to them. This depends not on hardware but on middleware products, tools that enable interoperability of applications across a network.

Middleware is integral to “markup languages,” such as XML and HTML, that match language descriptions of websites and enable the linking of information and search engines to evolve, but markups are far from perfect languages. Markups match simple terms such as “morning star” and “evening star” and “Venus,” and are extensible to provide unlimited instances in pictures, definitions and references to the planet, or the goddess, based on search.

But markups do not constitute a grammar to “understand” complex concepts such as “the woman married to the father of Aeneas” because markups are not set up to understand grammatical relationships.

A server may be able to understand the intention of an Internet user and gather layers of information. Enter a phrase such as “I need a driver’s license” and it could pull up the address to the nearest department of motor vehicles, find forms needed to apply for a license, and schedule an appointment because it understands what the “need” of a user is in stated context.

“It’s going to be companies like ours that solve problems for specific needs that enable the creation of the Semantic Web,” Greenblatt said. “This is a point when information is layered and more valuable to users.”

Lee Feigenbaum, cofounder of Cambridge Semantics Inc., expects to go to market at the end of the year with a semantic spreadsheet that combines search functions with Microsoft Excel spreadsheets coded in RDF.

“The whole idea of semantic technology is to make information more useful,” he said. “You start being able to publish data that is reused, linked and create new functions for something like a spreadsheet.”

Read the complete article here>>

By | September 29th, 2008|Other resources|0 Comments

Interesting article on research blogging in the Economist …

User-generated science : web 2.0 tools are beginning to change the shape of scientific debate

Although Web 2.0, with its emphasis on user-generated content, has been derided as a commercial cul-de-sac, it may prove to be a path to speedier scientific advancement. According to Adam Bly, Seed’s founder, internet-aided interdisciplinarity and globalisation, coupled with a generational shift, portend a great revolution. His optimism stems in large part from the fact that the new technologies are no mere newfangled gimmicks, but spring from a desire for timely peer review.

With the technology in place, scientists face a chicken-and-egg conundrum. In order that blogging can become a respected academic medium it needs to be recognised by the upper echelons of the scientific establishment. But leading scientists are unlikely to take it up until it achieves respectability. Efforts are under way to change this. Nature Network, an online science community linked to Nature, a long-established science journal, has announced a competition to encourage blogging among tenured staff. The winner will be whoever gets the most senior faculty member to blog. Their musings will be published in the Open Laboratory, a printed compilation of the best science writing on blogs. As an added incentive, both blogger and persuader will get to visit the Science Foo camp, an annual boffins’ jamboree in Mountain View, California.

By itself this is unlikely to bring an overhaul of scientific publishing. Dr Bly points to a paradox: the internet was created for and by scientists, yet they have been slow to embrace its more useful features. Nevertheless, serious science-blogging is on the rise. The Seed state of science report, to be published later this autumn, found that 35% of researchers surveyed say they use blogs. This figure may seem underwhelming, but it was almost nought just a few years ago. Once the legion of science bloggers reaches a critical threshold, the poultry problem will look paltry.

Read  the article on the Economist site.

By | September 28th, 2008|Other resources|0 Comments

Biology course for communicators and other professionals

Here’s an interesting course for communicators working in the life-science area:

Designed for people in your company or organization that are faced with biological information but have no formal training: Attorneys, businesspeople, chemists, computer scientists, engineers, healthcare professionals, investors, journalists, politicians, regulatory affairs specialists…

By popular demand, a new course is also offered focusing exclusively on medical applications and pharmaceuticals.

There are still a few seats available:
General Biotech: Oct 7- 8 (Rolle)
Red Biotech: Nov 17-18 (Rolle), Nov 6-7 (Uetliberg)

Further information and registration>>

By | September 26th, 2008|Other events|0 Comments

More on the Future of Mobile Communications..

Ewan MacLeod who spoke at our event last Tuesday on the “Future of Mobile Communications” has written about the event on his blog. He writes:

“What is the biggest brand on the planet? SMS”

Read more>>

By | September 25th, 2008|Other events|0 Comments

Iphone conference – 31 October 2008

The first iPhone conference for decision makers will be held at the Conterence Center Varembé (CICG) in Geneva on 31 October 2008

Apple has changed the way we use our mobiles. Apple has brought applications and design into a commodity device. You may like it or not, but the iPhone is a revolution and a marketing quantum leap for companies. The iPhone sets your company in people’s pocket. It is having a profound impact on the mobile and computing industries, reshaping how we think about mobility.

This conference will focus on providing you all available information, lessons learned and experts opinions around the iPhone.

Sessions will cover the following topics:

  • Is the iPhone going to be the smart phone of the masses ?
  • iPhone revolution : what makes it so special ?
  • The iphone is ready for companies, but are companies ready ?
  • How can company take advantage of it ?
  • A bit of magic : discover the iPhone possibilities and how to get your company in people’s pockets
  • Sociological impacts
  • Business model for the iPhone
  • The iPhone is mainly about 3 things : productivity, generating visibility & generating cash.
  • The various type of applications

The iPhone Conference will help participants to understand:

  • What is the revolution about?
  • How to take advantage of it ?
  • How to build iPhone applications?
  • The value of native and web applications?
  • How to deliver successful applications to the App Store?
  • Business opportunities & Business models
  • Security issues & concerns

Registration fee: CHF 350.- / before 30 September; CHF 420.- after.

The conference is organised by Netinfluence, a Swiss based leading edge company for web 2.0 & iphone developments.

For further information>>

 

By | September 25th, 2008|Other events|0 Comments

Geneva Communicators on Culture Pod!

Thierry Weber of Culture Pod did a video interview with both of us after the event last night on the future of mobile communications – you can view it here – it includes video of the event last night.

Patricia & Glenn

By | September 24th, 2008|Other events|0 Comments

Genevacom event follow up

Thank you to the participants who attended the Geneva Communicators Blog event this evening. Ewan MacLeod gave a very interesting presentation about the newest trends in mobile communication.

More photos on our flickr page >>

Some 30 communicators attended and were able to relay questions to London live via skype. Thank you also to Matt O’Neill for co-organising this event from London, the International University in Geneva for hosting and sponsoring it – and to Thierry Weber for covering the event on Culture Pod and saving us with technical support.

Some coverage of the event can already be found on www.qik.com/thierryweber. Check on Culture Pod for a special report.

If you would like further information, you can contact us or email Ewan MacLeod directly on ewan@mobileindustryreview.com.

By | September 23rd, 2008|Other events|3 Comments

Genevacom meeting on mobile communications – Tuesday 23 September 2008

All the technical details have been finalised and we look forward to a very interesting event next Tuesday. It is not too late to register for the event.

To register please click here>>

Full details on the event:

Phones are rapidly evolving beyond talk and text devices to fully fledged, ubiquitous tools able to enhance our lives in ways never dreamed of. Video conferencing, social networking, even paying for your coffee are all a reality right now. What are the implications of this to us as communicators? Where are the opportunities? Where are the challenges? How do we stay relevant with ever increasingly segmented audiences?

To address these questions, we have decided to organise a special evening conference jointly with the London Area Communicators Group. The conference will feature one of the UK’s premier consultants on the mobile communications industry.

Ewan Macleod, founder and editor in chief of www.mobileindustryreview.com (over 300,000 unique visitors per month ), will provide an update about what’s happening in the world of mobile communication and technology. Participants will be able to follow his presentation live via video broadband from London. The presentation will be followed by a question and answer period from Geneva to London.

This event is organised in collaboration with Thierry Weber’s Culture Pod. An expert in podcasting and mobile communications, Thierry will be animating our discussion in Geneva. He will provide video coverage of the event.

Date & time: Tuesday 23 September 2008, 19h00-20h30
Location: International University in Geneva, ICC building, Rte de Pré-Bois 20, Geneva (Map)

This event is free of charge. Drinks and small snacks will be offered courtesy of the International University.
Registration: please register – click here>>

If the above link does not work, please copy the following link into your Internet browser:
http://optima.benchpoint.com/optima/SurveyPop.aspx?query=view&SurveyID=145&SS=phuGdj

We look forward to seeing you there!!

Patricia Goldschmid
Glenn O’Neil
genevacom@gmail.com

By | September 18th, 2008|Other events|0 Comments

Third meeting of bloggers in Geneva – 25 September 2008

For bloggers in the Geneva region, here is an interesting event next week:

Blog°Bar ? Kezako ?

Blogger get-togethers in the French part of Switzerland organised by Xavier Bertschy four times per year. Every evening is organised in a different restaurant throughout the region.

the aim is to gather a maximum of bloggers or those interested in blogging to share a moment together in person.

Blog°Bar 03

The third get-together will be held on the 25 september 2008 in Geneva at 18.30 at the restaurant   “Les 5 Portes” (localiser sur Google Maps). Maximum participants is 12 persons !

To register please click on the following link: http://www.blogobar.ch

By | September 17th, 2008|Other events|0 Comments