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The Employee Engagement Report 2011, which explores global workplace attitudes, revealed that trust in executives has a stronger correlation to employee engagement than trust in immediate managers. Half of employees who trust senior leaders are engaged compared to 40% of those who trust their direct boss and 33% of the North American workforce overall.
These findings are consistent with pre-recession findings. Highlighting that trust in leadership is an important factor in achieving high levels of engagement.
It’s harder to build trust with people who you rarely see or have never met, explained Christopher Rice, CEO of BlessingWhite, the consultancy responsible for the survey. “Most immediate supervisors and managers can demonstrate trustworthiness in their daily actions and become known beyond their titles. Executives don’t have that luxury. The workforce scrutinizes what they do see and hear – and will draw the most unexpected, unfortunate conclusions if leaders do not communicate carefully.”
The authors of the report, urge business leaders to demonstrate consistency in words and actions, communicate often and with depth, and create a culture that drives results and engagement.
For more information, download a copy of the report >
Melitta
Using statistics can help to achieve public relations goals whether raising awareness, informing decision making or influencing behaviour.
In the latest best practice guide issued by the CIPR (Chartered Institute of Public Relations), communicators can gain valuable advice on using statistics effectively, including the communication of survey results. This guidance can help achieve day-to-day goals and contribute over time to an enhanced reputation.
You can download a copy of the guidelines via the CIPR website >
Melitta
| A new search engine dedicated to seeking press releases has been launched.
PRFilter, said to be the first press release search engine, indexes thousands of releases each day and is designed to save journalists and bloggers time. Results are ranked based on a combination of relevance to the terms searched for and the number of people PRFilter’s patent pending Active Interest Technology considers a release to be relevant to. So the more people PRFilter thinks a release could be relevant to, the higher it is ranked. Adam Parker, chief executive of RealWire, the company that developed the application, said: “In a world where relevance is increasingly at a premium we need tools that focus on increasing the signal to noise ratio, not simply amplifying it. PRFilter seeks to do this in a human way by basing its automated predictions of relevance on the topics that journalists and bloggers write about the most.” Melitta |
The world 2.0 is ever growing and little by little many companies are starting to use their tools and principles to manage their internal communications. A new book written by Alejandro Formanchuk in Argentina shares ideas and experiences about these issues. It is titled “Internal Communication 2.0: A Cultural Challenge”. This is a first version and Alejandro is looking for constructive feedback from fellow communicators.
If you are interested, you can download a free version here .
Alejandro Formanchuk is the President of the Argentinean Association of Internal Communication. He is the CEO of Formanchuk & Asociados, a communication consulting company. He teaches at the UBA and taught in more than 20 universities in the region and is an international speaker and has given conferences in Argentina, Bolivia, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela. Alejandro has a Bachelor in Social Communication with an Honors Diploma granted by the University of Buenos Aires (UBA).
