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Social Media Marketing by numbers
November 21, 2011 in Articles, social media | Tags: marketing, new media, online communications, social media | Leave a comment
Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.
Topics covered include:
- Hiring a celebrity Tweeter
- Turning ‘Likes’ into Loots on Facebook
- Translating YouTube videos into sales
- Is it worth buying a Twitter following?
- Rewarding customer referrals
- Advertising on Foursquare
Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.
Melitta
H&H Webranking 2010 Switzerland: Swiss companies at standstill
December 22, 2010 in Articles, social media | Tags: online communications, switzerland | Leave a comment
A study conducted by Hallvarsson&Halvarsson (H&H) is a leader in financial communication in Sweden shows that Swiss companies are at a standstill with online communications. H&H Webranking is the largest study assessing corporate and financial communication online of more than 900 companies from around the world. 14th European edition of the H&H Webranking research and 7th in Switzerland.
Swisscom retains the top position in the H&H Webranking 2010 Switzerland Top 50 with UBS and Credit Suisse rounding out the top three. The results show Swiss companies have failed to improve and continue to lag behind the European average. The gap between the information supplied and what the market is requesting has widened just as technological developments and social media create new challenges to confront.
The H&H Webranking survey, now in its 14th consecutive European edition and 7th Swiss edition, represents the most in-depth analysis of online financial and corporate communications in Europe. The study evaluates the English language version of corporate websites, excluding commercial sections. The H&H Webranking is a valuable instrument not only for measuring the effectiveness of a company’s online communications but also as a comparison with domestic and international competitors.
Popularity does not equal influence, survey finds
November 29, 2010 in research, social media | Tags: research, social media | Leave a comment
To discover how popularity and influence correlate, the Social Computing Lab at Hewlett-Packard’s research arm analysed 2 million messages on Twitter.
While measuring popularity proved straightforward: it’s simply a case of looking at the numbers of people signed up to follow a specific person’s or organisation’s messages, determining influence was more tricky.
To measure influence, the researchers hypothesised that users of Twitter are the more influential the more they manage to get their followers to pass on messages. Surprisingly, the results showed that the correlation between popularity and influence is weaker than one might expect.
If you want to know who has the most influence in the digital world, you can
read the full article on the Economist Blog >
Melitta
How is social media changing in your world?
October 14, 2010 in research, social media | Tags: communication, research, social media | Leave a comment
With the increasing popularity of Social Media such as Facebook, Twitter, Youtube, LinkedIn and the like, the communication profession is facing new and exciting opportunities to communicate – as well as new challenges to meet.
To map out exactly how Social Media is impacting the communications profession, Communication Director magazine and the University of St. Gallen are currently conducting a Europe-wide study of communications professionals – and have invited GCN members to contribute.
For instance, how do you use Social Media? What impact does it have on your daily work as a communicator? What support do you need to be able to cope with using Social Media?
There are two versions of the survey accessible via the below links. Please select the most appropriate one for you.
Survey for agencies and consultants >
Survey for in-house communicators >
Completion of the questionnaire will take approximately 15 minutes. All answers are anonymous.
A summary of the results will be posted here in the winter.
Melitta
Twitter Tools for Communications Professionals
May 1, 2010 in social media | Tags: communication, online communications, social media, social networking, tools | Leave a comment
Brian Solis, a prominent thought leader in all things social media, has created a list of the numerous tools and applications available to Twitter users. The list is regularly updated making it a useful resource for communicators and marketers wanting to develop an effective Twitter strategy.
Twitter Tools for Communications Professionals >
Melitta
