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At times it feels like Facebook has been part of our lives forever, yet its business pages are only three years old. A new study by Buddy Media reveals which posts by companies attract the most response giving some useful information for businesses wanting to drive Facebook Fan engagement.
Here is a summary of the report’s findings:
Best time to post: 20.00-07.00 – out of work hours, people take more time to ‘like’ and comment.
Post on Wednesdays - Wednesday, followed by Sunday, came out as the best days to post for engagement.
Limit daily posts – one or two posts a day results in a 40 percent higher engagement rate compared with posting more than three times a day.
Post one to four times a week - for retail brands, posting one to four times a week produces 71 percent higher user engagement than five or more posts.
Short posts work best – posts with less than 80 characters receive 66 percent higher engagement than longer posts, with those with between one and 40 characters prompting the most activity (86% more!).
Questions get fans talking – questions generate more than double the amount of comments than non-question posts.
Best structure: fill in the blank - brand posts employing a fill in the blank strategy (e.g. I like…) generate comment rates nine times higher than other posts, yet less than 1 percent of retail brands use this tactic.
Money speaks - when posting about a special offers, even small amounts of money off generates more interest than percentage discounts.
Text only posts are best - Status posts that contain only words receive 94 percent higher engagement than average. The next best post is a single photo with simple text.
What to know more? Download the full report from the Buddy Media website >
Melitta
After asking members of the Internal Communications Community how they would explain what they do to a nine year-old, UK based Employee Engagement agency, Involve, produced a short film featuring a nine year-old girl explaining what her father does all day and the difference that a ‘lady with shiny shoes’ (a new internal communications manager), has made to his company.
It’s a fun yet clear look at what communications professionals do all day.
You can view the animation on You Tube: ‘What do people do all day?’ >
Melitta
That’s the focus of a new whitepaper from ThoughtFarmer, a Canadian based intranet development company.
More and more research is proving that happy employees are more productive and can drive positive business outcomes through their attitudes and desire to go ‘above and beyond’ to ensure business success.
In this document, ThoughFarmer not only explain how a social intranet can help improve engagement, but also give a lots of facts and figures to demonstrate the importance of engaged employees - giving some good ammunition to those wanting to convince a reluctant CEO or CFO that there are real tangible productivity gains that can be made by having a social intranet. The white paper also includes a number of intranet examples.
You can download your copy of the whitepaper from the ThoughtFarmer website.
Melitta
When the video of a deliveryman tossing a fragile package over a gate went viral at the end of last year, FedEx didn’t recoil – it responded. Giving a great example of how to overturn a PR disaster.
Rather than ignore the unfortunate incident, Matthew Thornton, III, senior VP of FedEx Express U.S. Operations, released a blog post and YouTube video of his own expressing his personal disappointment and embarrassment before explaining what the company has done for the customer since and the steps they are taking to avoid such incidents in the future.
To watch both videos, read the full story on PRDaily >
Melitta
See our career page for the latest communication career opportunities in the region, including an exciting new position for a senior internal communications professional in the wealth management sector.
Current postions include:
- Senior Internal Communications Business Partner, Geneva
- Press & External Relations Manager, Lausanne
- Communications Officer, Geneva
- And two intern positions
Good luck!
