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Many thanks to Marion Stark, President of SIPR, who took time out of her busy schedule to talk to us about the fascinating subject of Litigation Communication.
Close to 50 GCN members came to the lunch time talk to discover the unique challenges involved in this communication discipline, such as the need to go against many core communication principles and managing the needs of a diverse set of stakeholders, including journalists and lawyers. She also shared some valuable advice on handling this complex area effectively without putting the legal strategy in jeopardy. Slides will be sent to attendees mid-next week.
To close, Marion shared the initial findings of the 2010 Swiss Observatory, an annual survey of communication trends across Europe. We will post more on this soon.
We also announced that our next event will be our traditional Summer Apero, this year to be held at Chateau Penthes in July – the exact date will be confirmed here soon.
Meantime, if you have any topics you would like to see covered in our Autumn/Winter event schedule or know of someone with something interesting to share, then please let us know!
Glenn, Patricia, Melitta and Vincent
The winners of the seventh Italian Hallvarsson & Hallvarsson Webranking Awards, were recently announced in a ceremony in Milan. With Eni, an oil and gas company, taking the top prize for the third year in a row with an impressive score of 87.75 out of 100. Hera, a small multi-utility company, came a close second.
Hera also received the Transparency Award for their efforts to provide stakeholders with accessible information in close to real time, such as in the publication of interactive annual reports within hours of board approval.
Other particular prizes were awarded to Edison, for innovation, and Piaggio, for demonstrating the best improvement after moving up the rankings from 61st to fifth place. Here are the top ten:
The Top 10
1. Eni (87.75 points)
2. Hera (86.75)
3. Telecom Italia (86)
4. Pirelli & C. (83.75)
5. Piaggio (81)
6. UniCredit (80.25)
7. Snam Rete Gas (76.75)
8. Assicurazioni Generali (72)
9. Luxottica (69.75)
10. Cir (68.75)
Melitta
This year’s European Summit on Measurement in Barcelona saw the adoption of a new set of standards and practices to guide the measurement and evaluation of public relations.
The summit, organized by AMEC, the International Association for Measurement and Evaluation of Communication, and the Institute for Public Relations brought together 200 people from more than a dozen countries to address the need for clear standards and common approaches to measuring and evaluating public relations results. Resulting in the adoption of the ‘Barcelona Principles’.
The seven ‘Barcelona principles’ are:
- Goal setting and measurement are fundamental
- Measuring the effect on outcomes is preferred to measuring outputs
- The effect on business results can and should be measured where possible
- Media measurement requires quantity and quality
- Advertising Value Equivalents are not the value of public relations
- Social media can and should be measured
- Transparency and replicability are paramount to sound measurement
To support the adoption of the Barcelona Principles, AMEC has announced a new conference on measurement metrics to be held in London on 17 November.
Further information:
An outline of the Barcelona Principles >
AMECs London Measurment Conference >
The 2010 European Summit on Measurement >
Melitta
Many thanks to the 60+ communicators who attended the seminar today with John Zimmer on presentation skills – a very interesting presentation.
Some select photos of the event are found to the left of our page. For more information on John, please visit his website “Manner of Speaking”.
Thanks again to Tony Murdoch of the Murdoch Group for moderating the event and to our sponsor, the International University in Geneva.
Glenn
