Communicating During Times of Change
1. Overview
Today the pace of change has accelerated to such an extent that our organizations are often in a state of constant flux. As communication professionals you have a critical role in guiding senior leaders to engage your organization.
2. Benefits of attending
The objective of this interactive workshop is to provide you with the insight, tools and confidence you need to:
Evaluate how people are reacting to change and to adapt your communication approach.
Flex your communication strategies according to when you are involved in the change.
Engage and influence stakeholders to successfully communicate during times of change.
Build your own Personal Resilience to change
3. Course outline
How change can impact your emotions
When you understand the natural reactions people have to change, you will be able to shape your communications for maximum effectiveness
The key principles of communication during times of change
The rules of the game are constantly changing, and there are some key principles that will help you create an effective and successful communications strategy and plan.
Engaging others in the change.
Whether you are involved 6 months ahead, a few weeks before, or the day before the change you need to engage others in making the change successful. We will look at some of the tools you can use to get the most effective support from your stakeholders.
Building your own resilience to change
It is sometimes difficult to ground ourselves when we have so much change around us, this section will provide you with some insights on how to create your own personal resilience.
Participants will have plenty of opportunities to practice their new skills throughout the workshop.
4. About the trainer:
Derwyn Cafferkey has over 20 years experience in building business success by helping organizations to engage and motivate their people to embrace change. She currently works as a Change Agent with multinational organizations to crystallize the key drivers of change and develop practical, workable plans to bring the change 
to every level. Derwyn became an Independent Consultant in 2012 after a career in the FMCG industry where she worked for companies including S.C Johnson, Bristol Myers Squibb and Trebor Bassett. She is a passionate speaker on the emotions surrounding change and how understanding our own reactions to change can both help build both personal resilience and engage others to embrace the change that is needed.