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So far GenevaCom has created 958 blog entries.

Social Media Strategy for Business

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with social media consultant and online marketing strategist, Jamie Palmer, about how businesses can succeed with their social media marketing.

 

When Jamie was a senior at college in 2003, and struggling to find work, she decided to start her own business and fill a gap in the market for website creation. When, in 2007, she saw the potential of social media to support businesses, she decided to start exploring the possibilities it presented for her clients and the future of her business. After getting her Masters degree in leadership and information technology, she built a social media agency and more recently has evolved this into a social media coaching practice to train and guide businesses in setting up and implementing a fitting social-media strategy for their business and goals.

 

Listen to this episode to discover what it takes to build your business through social media and what you need to consider when building a social media strategy that will connect with your audience and drives engagement and sales.

 

“Social media is evolving. People are looking for the personal touch.” Jamie Palmer

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/jamie-palmer

By | January 12th, 2021|Guest posts|0 Comments

First event for 2021 – online simulation game – 21 January 2021

Welcome to our first event for 2021, an online simulation game for communicators!

Come and play Corporate Snakes and Career Ladders, an on-line simulation that helps you navigate the ambiguity between communication theory and practice as you encounter real-life scenarios.

When you play Corporate Snakes and Career Ladders, you will take on the role of Carmen Spinoza, Corporate Communications Director of a major international company. You will be presented with a series of communication challenges which you need to resolve as a team. Your challenge is to think strategically and position yourself (aka Carmen) as a strategic adviser to the senior leadership team. How will you get – and keep – a seat at the table? The on-line taster workshop is a mini version of training that has been delivered to communication professionals around the world and is now coming to the Geneva Communications Network.

When: 12h30-14h00 – Thursday 21 January 2021
Where: Online (via Zoom)
Cost: Free of charge

Register online for the event>>

Join us on 21 January for a fun, interactive session that will give you a chance to network with your peers from across the region … and beyond. Don’t forget to bring a sandwich!

You can find out more about the game at  www.corporatesnakes.org

 

By | December 22nd, 2020|GCN lunch events|0 Comments

Online event: Corporate Snakes and Career Ladders – simulation game for communicators – 21 January 2021

Welcome to our first event for 2021, an online simulation game for communicators!

Come and play Corporate Snakes and Career Ladders, an on-line simulation that helps you navigate the ambiguity between communication theory and practice as you encounter real-life scenarios.

When you play Corporate Snakes and Career Ladders, you will take on the role of Carmen Spinoza, Corporate Communications Director of a major international company. You will be presented with a series of communication challenges which you need to resolve as a team. Your challenge is to think strategically and position yourself (aka Carmen) as a strategic adviser to the senior leadership team. How will you get – and keep – a seat at the table? The on-line taster workshop is a mini version of training that has been delivered to communication professionals around the world and is now coming to the Geneva Communications Network.

When: 12h30-14h00 – Thursday 21 January 2021
Where: Online (via Zoom)
Cost: Free of charge

Register online for the event>>

Join us on 21 January for a fun, interactive session that will give you a chance to network with your peers from across the region … and beyond. Don’t forget to bring a sandwich!

You can find out more about the game at  www.corporatesnakes.org

(Photo below shows Corporate Snakes and Career Ladder face-to-face version – we will be playing online!)

By | December 22nd, 2020|Other events|0 Comments

How to Feel Confident on Camera

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with serial entrepreneur, journalist and course creator Lucy Griffths, about her best advice for those wanting to feel more confident on camera.

 

For 20 years, Lucy worked as a journalist often working in areas of conflict. But when she became pregnant, she was clear that she didn’t want to continue in that line of work, so looked for alternatives. She started an Air B’n’B business, but wanted more. Having gained a Masters Degree in Coaching, while covering the conflict in Iraq, Lucy decided to combine this skill with her on-screen and journalism experience to help women gain the confidence to become more visible, and share their voice through video.

 

Listen to this episode to learn more about Lucy’s fascinating business journey, and her insights and advice for those looking to share their story, message and knowledge with others.

 

“It’s so important to share your message and put yourself out there. If you don’t, it’s much harder to sell, build a connection and build an audience.” Lucy Griffiths.

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/lucy-griffiths

By | December 15th, 2020|Guest posts, Other resources, Professional development|0 Comments

Webinar: Advocacy in Pandemic Times: Between a Rock and a Hard Place: 16 December 2020, 12:30 – 13:30

Can advocacy be a solution to foster action by governments and other actors? Join us to understand how some governments and interest groups advocate in difficult social and economic times.

A number of governments are resorting to a second round of restrictions to limit the impact of the Covid-19 pandemic on their population and ease the burden on their public health sector. As a result, advocacy movements emerge – ranging from grassroots initiatives to interest groups representatives – trying to influence how public authorities manage the current crisis.

Can advocacy be a solution to foster action by governments and other actors? Join us to understand how some governments and interest groups advocate in difficult social and economic times.

When: 16 December 2020, 12:30 – 13:30,  CET

Speakers:
Davide Rodogno, Director, Executive Programmes on Advocacy in International Affairs
Christophe Lécureuil, Lead advisor for advocacy skills in the Executive Certificate on Advocacy in International Affairs

Registration and further information>>

Presented by the Executive Programmes on Advocacy in International Affairs, Executive Education, The Graduate Institute, Geneva.

By | December 8th, 2020|Other events|0 Comments

Online Panel Discussion – 2 December 2020 – video recording available

Thanks to our great online panel and all participants from our event yesterday on “Communications in 2021 – how are organisations managing communications in the current uncertain environment?”

If you missed it, the video recording is now available.

By | December 3rd, 2020|News|0 Comments

Intern, IATA Training communication, Geneva, Switzerland

Employment Type: Internship – 3 days a week
Contract Duration: 11 months

About the team you are joining
The IATA Training team in Geneva coordinates hundreds of courses in Europe, the Middle-East and Africa every year. We are a strong team from many different nationalities and strive to develop the professionals that the aviation industry needs.

What your day would be like
Your main task will be to help promote IATA Training courses, reporting to the Assistant Manager, Media Content and Communications in IATA Training. Your day-to-day responsibilities would include crafting and updating internal and external communication content using the written word, video and photos on a variety of communications channels. This will include updating course outlines and other material following IATA’s branding guidelines, filming and editing videos, helping to maintain the iata.org/training website and boosting IATA Training’s presence on social media.

You should be able to think openly, imaginatively and creatively! You must enjoy working in a fast-paced, high workload environment; have proven organizational skills; the ability to prioritize and work on multiple projects simultaneously. You will also be required to maintain high attention to detail while meeting tight deadlines.

We are an international team and we are looking for someone who can demonstrate their ability to work effectively in a multicultural environment. As the Communications Intern you should also have excellent interpersonal skills, be persistent and have a positive can-do attitude.

We encourage you to apply if you have strong communication skills, solid experience in video production, and previous experience in social media management.

We would love to hear from you if you
Have recently graduated from University with a degree in Marketing, Communication or equivalent.
Have excellent English skills (verbal & written), with knowledge of other languages an asset.
Are highly computer-literate with advanced knowledge of Microsoft Office suite, Photoshop, Illustrator and Premier Pro.
Are familiar with SharePoint, with knowledge of Episerver a plus.

Are available 3 days a week from 18 January until 17 December 2021

Apply here>>

By | December 3rd, 2020|Careers|0 Comments

Growing your business with Powerful Content

In this episode of the Driven Female Entrepreneurs Podcast, I (Melitta) spoke with Nyon based Communication Strategist, Pauliina Rasi, about how she helps small businesses to share their mighty missions and engage with their audiences through clear and consistent content and grow their businesses.

 

Pauliina started her business when she had her daughter. She was eager to find a way to work around her family, while also putting her 15 years of experience as journalist and content strategist to good use. Knowing she has a specific talent for transforming any topic into a fascinating text that speaks to a wider audience, she decided to make this service available to local businesses and corporations.

 

Listen to this episode to discover how you can adopt a solid content strategy to support your business ambitions.

 

“Successful content that will grow your business relies on consistency – there are no magic bullets that will transform your business overnight.” Pauliina Rasi

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/pauliina-rasi

By | December 2nd, 2020|Guest posts, Professional development|0 Comments

Engagement and Conference Communications Officer – IAS Geneva


The International AIDS Society (IAS) leads collective action on every front of the global HIV response through its membership base, scientific authority and convening power. Founded in 1988, the IAS is the world’s largest association of HIV professionals, with members in more than 170 countries. Working with its members, the IAS advocates and drives urgent action to reduce the impact of HIV. The IAS is also the steward of the world’s most prestigious HIV conferences: the International AIDS Conference, the IAS Conference on HIV Science, and the HIV Research for Prevention Conference.
More information on IAS can be found at www.iasociety.org.

Details of Employment:
The Engagement and Conference Communications Officer will be based in Geneva, Switzerland and report to the Director, Communications and Public Affairs. The position is open-ended and full-time to start as soon as possible.

Purpose of the Position:
The Engagement and Conference Communications Officer will coordinate and execute IAS engagement strategies and conference communications.

The incumbent will assist the Director, Communications and Public Affairs in articulating a succinct and compelling IAS narrative that cuts across all IAS activities. Working with content, media, social media and digital engagement colleagues, the incumbent will translate this narrative into effective engagement strategies and activities.

The incumbent will coordinate and execute IAS conference communications and marketing, liaising with the Conference department, other IAS colleagues and communications consultants/providers to ensure that conference communications and marketing objectives are met.

Main Responsibilities:
Engagement:

  • Elaborate and execute an IAS engagement strategy in cooperation with other members of the Communications and Public Affairs Department.
  • Cultivate a data driven engagement approach.
  • Articulate engagement KPIs and work towards them with the engagement team
  • Propose and execute engagement tactics tailored to how IAS target audiences consume information
  • Work with the content team to ensure that content produced is tailored to the needs and preferences of our target audiences
  • Create and curate an engagement stakeholder mapping
  • In collaboration with relevant file-holders, drive IAS communications campaigns
  • Produce written content as required.
  • Conference communications (in-person, virtual and hybrid):
  • As the department focal point for conferences, liaise with the conferences department and ensure that communication priorities are included in conference planning process.
  • Ensure that conference communications and marketing activities reach key target audiences and present a convincing value proposition driving registrations.
  • Cultivate data driven marketing processes, and work with the digital producer to optimize registration conversion from email and social media engagement
  • Ensure that conference segments such as opening / closing ceremonies and other IAS positioning slots support IAS messaging priorities.
  • Oversee all media logistics including media registrations, press conferences, media briefings, speaker outreach and on-site management
  • Support media relations, contacts management, outreach lists and media materials
  • Ensure that delegates are equipped with all information needed to enhance their conference experience
  • Manage the relationships with external conference communications consultants.

Miscellaneous

  • Execute administrative tasks, such as tracking budget, reporting, contractual relationships with consultants and other logistical/organizational tasks.
  • When required, step in for colleagues in the Communications and Public Affairs as needed
  • Perform any additional tasks requested by the Director, Communications and Public Affairs.

Academic Qualifications:
University degree in communications, journalism, public policy, public health or related field or a first-level university degree in combination with communications experience.

Work Experience:

  • At least 6 years experience working on marketing / engagement and/or communications campaigns
  • Experience with communications for conferences or other high-level events (in-person, hybrid and virtual)
  • Experience with cause-based communications is considered a plus
  • Experience in the public health / public policy realm is considered a plus
  • Demonstrated experience working in an international context.

Skills/Competencies:

  • A sense for what constitutes “news” and what does not
    Knowledge of relevant international and domestic broadcast media, and the ability to make well-informed decisions in targeting appropriate media outlets and reporters
  • Strong story-telling competence
  • Ability to work against tight deadlines
  • A firm understanding of the HIV/AIDS and/or the global health landscape
  • Excellent written and verbal communications skills; a demonstrated ability to create persuasive and clear communications in all forms, for a variety of audiences
  • Strong organizational skills, coordination skills and ability to multi-task
  • Ability to manage multiple projects simultaneously with meticulous attention to detail
  • Stress tolerance and resilience, ability to work under pressure with multiple and shifting priorities
  • High-energy self-starter who can operate with minimal supervision but also knows when to ask for counsel
  • Ability to work well as a team member, as well as work independently.

Languages:

  • Native English or full professional proficiency is a requirement
  • Knowledge of other languages is an asset.

How to Apply:
Interested and qualified candidates should send their CV and a cover letter, in English and by email only, to recruitment@iasociety.org on a rolling basis. Please note that only shortlisted candidates will be contacted.

For further information on the position, please consult the full job posting here>>

 

By | December 1st, 2020|Careers|0 Comments

Survival Skills for Freelancers

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with Marketing Copywriter and author of ‘Survival Skills for Freelancers’, Sarah Townsend, about how she has built her business and learned how to survive as a solopreneur.

Starting her own business was never part of Sarah’s grand plan, but when her daughter came along and working full-time as a marketing account manager was no longer possible, so her boss encouraged her to explore freelance work. It felt like the perfect move so she took the leap…but establishing herself as a new Mum and a freelancer at the same time was not all unicorns and rainbows!¨

However, over the next decade, Sarah learned (often the hard way), just what it takes to survive as a freelancer, and how to take control of her business and processes to get the best results for her clients and create a sustainable business in the process.

Listen to this episode to learn more about Sarah’s journey to date, and her fantastic advice for freelancers on how to thrive in their new role and build a business their own way.

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/sarah-townsend

By | November 25th, 2020|Other resources, Professional development|0 Comments