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Lunch seminar – 2 March 2018

Michael Gentle

Dear Communicators,

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 2 March 2018:

What the press can teach us about business writing

Ah, the press. They separate fact from fiction – then print the fiction…

Okay, that may be unfair. But love them or hate them, journalists have mastered the art of clarity. Whether it’s complex issues in science, politics or business, their articles are always easy to read and understand. The same cannot be said about many of the e-mails, proposals and reports that clog our inboxes or clutter up our desks.

What makes journalists able to write clearly? After all, they aren’t inherently smarter than the rest of us, so they must be doing something right.
Come and listen to an insightful and entertaining talk on what separates business writing from media writing. You’ll be able to borrow many of their techniques with minimal effort, and start to apply them in your own business writing almost immediately.

Date: Friday 2 March 2018
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >> 

About the speaker:
Michael Gentle is the CEO and founder of The First Three Lines, a Geneva-based consultancy that teaches the essentials of business writing in focused 3-hr workshops.

He has worked in IT, project management, sales and marketing in global companies such as Apple, WorldCom, The Bank of Tokyo and Nestlé. The ability to communicate clearly and effectively was essential in allowing him to sell his ideas, products and services in highly competitive environments.

He is the author of a number of best-selling books, from Customer Relationship Management (CRM) to IT Financials, and has written numerous articles in the press, in both English and French.

By | February 12th, 2018|GCN lunch events|0 Comments

Database and Web Management Expert – DCAF Geneva

The Geneva Centre for the Democratic Control of Armed Forces (DCAF) is an international organisation that helps its 63 partners achieve good governance of the security and justice sector. The organisation works with governments, parliaments, security and justice providers, international organisations, civil society and media to assist the development of transparent and accountable governance of the security sector. The Middle East and North Africa Division is seeking a highly motivated and creative person for the position of Project Officer – Database and web management Expert (100%)  at its headquarters in Geneva:

Your mission
You will be responsible for the editing, maintenance and overall management of legal databases, websites and social media activities of the MENA Division, while contributing to the development and improvement of communication strategies, tools and practices.

Main duties and responsibilities:

  • Edit the content, maintain and manage online databases, especially DCAF’s legal databases for the security sector in MENA countries
  • Monitor and manage the content, performance and quality of the MENA Division websites
  • Manage, develop and improve the Division’s social media activities and products
  • Contribute to the design, development and consolidation of efficient communication strategies, including channels, tools and practices to support MENA operations
  • Develop innovative digital products to support MENA operations
  • Liaise with country offices in MENA countries and ensure the harmonization of their on-line products and activities
  • Plan, organise and coordinate the work of staff and external experts
  • Liaise with technical service providers

Your profile

  • Master’s degree in law, political science, communication, business or another relevant area
  • A minimum of 3 years’ work experience in a similar position
  • A proven understanding of legal terminology, and experience in managing databases, preferably legal ones
  • A solid grasp of emerging technologies, including online projects, databases and social media
  • Knowledge of the political, security and social environment in the MENA region would be an asset
  • Excellent command of English and good knowledge of French. Knowledge of Arabic is an asset
  • Excellent writing skills in English and/or French

To apply

Please send your dossier with the reference «PODWM 2018» to opmena@dcaf.ch by 11 February 2018:

  • a one-page cover letter in English describing your story and what you would bring us
  • a CV (maximum length 2 pages)
  • the completed DCAF Application Form

For further information>>


By | February 5th, 2018|Careers|0 Comments

‘Master Facebook Ads for better visibility’ seminar in Geneva

Ekaterina Filippova Facebook Ads seminar Geneva 21 Feb 2018 eKat Communication

Seminar for entrepreneurs & small business owners
18:30 – Wednesday, 21 February 2018


  • Have you tried creating Facebook Ads, only to end up spending money without getting much of a result?
  • Do you find Facebook Ads creation process confusing?

As entrepreneurs, sometimes we need an extra visibility boost for our business, whether we are trying to sell a new service package, fill a training workshop, promote our new e-book or spread the word about our latest special offer.

Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your money.

In this seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your business.


  • Understand why your Facebook Ads have failed before
  • Learn what aspects of ad creation are most critical & how to make your ads more effective
  • Get clarity and confidence to create impactful Facebook Ads yourself


This seminar will be particularly useful for entrepreneurs who have already tried creating Facebook Ads to promote their products or services but who were unhappy with the results. Entrepreneurs who are only considering creating Facebook Ads for their businesses will get a thorough understanding of how to create effective ads to reach their goals.


Wednesday, 21 February 2018

18:30 – 19:00   Registration & Welcome drink
19:00 – 20:00   Presentation
20:00 – 21:30   Questions & Networking

MORE INFO & TO REGISTER: Please visit the event page and sign up.


Ekaterina Filippova, online visibility expert, eKat Communication portraitEkaterina Filippovaboard member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website


By | February 5th, 2018|Other events|0 Comments

Global Social Media Manager – Nestlé Vevey

As a Global Social Media Manager, you will lead the definition and operationalization of all social media activities across Nestlé. In tight partnership with Digital Media and Content teams, your mission will be to define the right framework for Nestlé brands and corporation to listen, engage and publish on Social Media platforms. You will ensure that Social Media activities are embedded into Nestlé brand building and eBusiness operations, specifically to content and consumer service. The person in charge will deliver guidance, framework and lead roll-out of Nestlé best practices and solutions in order to deliver maximum brand and business results across major and emerging social media platforms. You will work closely with Digital Innovation to pilot new formats, ways of engaging and advance Nestlé listening capabilities to stay ahead of consumer trends and expectations. Finally, you will be responsible in delivering the framework and report on social media performance to Nestlé company and brands, working with internal and external partners.
Key responsibilities

  • Leading of the definition of listening framework and operations across major and emerging social media platforms
    Close collaboration with Digital Innovation and platform partners
  • Close contact with Nestlé markets, manage with Digital Services Unit the improvement of listening solutions to ensure best in class operations, integrated to the overall eBusiness ecosystem
  • Ensuring delivery best in class listening service to markets
  • Integration within Nestlé measurement framework, define and implement the scope of social analytics, to service all functions at Nestlé
  • Definition and delivery of the framework and practices to engage with our consumers, in very close partnership with content and consumer service teams
  • Definition and implementation the right operating model for Nestlé to be the most reactive and efficient on social platforms, integrated with brand strategies
  • In collaboration with the consumer service team and corporate communication, ensuring the best in class service on social channels, inclusive of crisis management
  • Close collaboration with the content team, development and roll-out of integrated framework to publish brand content on social platforms
  • Partner with Nestlé markets and agency partners to implement the right operating model that delivers the best efficiencies and maximum brand results
Education and experience
  • At least 5 years of experience and high expertise on managing complex social media environment for a large company, operating at global level
  • Strong knowledge of the media and digital space, with a focus on consumer engagement and new consumer expectations
  • Strong focus and experience in working with consumer service teams, with proven successes on delivering high service level on social channels
  • Fluent in English
For other jobs at Nestlé, visit www.nestle.com/jobs.
By | February 1st, 2018|Careers|0 Comments

GCN Networking Apero follow up

Thanks to all the communicators who attended our first GCN apéro of 2018. It was a fun evening with around 40 participants at the restaurant La Vie des Champs. Congratulations to Jo Maxwell Scott and Leon Saltiel,  the winners of our networking game having found the quote:

“The more we elaborate our means of communication, the less we communicate.” – J. B. Priestley

Our next event will be a lunch seminar on March 2. Stay tuned for details.

The GCN Team

Glenn, Patricia, Ekaterina, Melitta

GCN networking apéro at La Vie des Champs, 30 of January 2018.

By | February 1st, 2018|GCN aperos|0 Comments

Spotlight seminar: “Should I post that picture?”: images of people in humanitarian communications, 6 February 2018

“Should I post that picture?”: images of people in humanitarian communications

February 6, 2018; 18.30-19.30

Webster University, Geneva

Followed by an informal networking apéro


Valérie Gorin, CERAH, University of Geneva and the Graduate Institute.

Francesco Arese Visconti, Media Communications Department, Webster University Geneva.

Kathryn Cook, Photographer and photo editor, ICRC.

This event will be moderated by Sarah Grosso, Lecturer and Researcher, Media Communications Department, Webster University Geneva.

A full description of the event and speakers can be read here (pdf).

This is a free event. Advance Registration is requested here.

Location: Webster University Geneva, LLC Commons Room
Route de Collex 9 1293 Bellevue, Switzerland

By | January 23rd, 2018|Other events|0 Comments

Communications Officer — ICMC — Geneva

The International Catholic Migration Commission is hiring a Communications Officer. This is an entry-level, full-time position based in Geneva (please refer to the vacancy notice (pdf) for more details). ICMC protects and serves uprooted people, including migrants, refugees, asylum-seekers, internally displaced people and victims of human trafficking — regardless of faith, race, ethnicity or nationality.

Deadline for applications: 4 February 2018. Applications will be considered as they arrive.

Further information  (pdf)>>

By | January 15th, 2018|Careers|0 Comments

Networking apero – Tuesday 30 January 2018

Dear Communicators,

Happy New Year from the GCN team. We are pleased to invite you to our first GCN networking apero of the year on 30 January 2018 at the Restaurant “La Vie des Champs” near the ICRC and ILO in Geneva, a new lively and dynamic venue. Join us for some drinks and finger food to ring in the New Year and network with fellow communicators.

Date/time: 18:00-20:00, Tuesday 30 January 2018

Venue:  Restaurant La Vie des Champs
Ch. de la Vie des Champs 15
Geneva 1202
Directions: the restaurant is located on a small road behind the ICRC, street parking is available in front of the ICRC and UN on Avenue de la Paix. Bus stop BIT for bus 8 is 5 minutes from the venue.

 30 CHF – includes drinks and snacks

 Places are limited, so please register for the event>> 
We look forward to seeing you!

Patricia, Glenn, Melitta and Ekaterina
Geneva Communicators Network

Vie des champs restaurant
By | January 11th, 2018|GCN aperos|0 Comments

Have you Made Your Resolutions Yet?


The start of a new year is a great time to reflect on where you are now versus where you want to be by the end of the year, and to start making plans to achieve everything you want.

What are you going to achieve this year?

Stuck for Ideas?

If you are not sure where to start with your new year resolutions, then check out these 12 ideas for resolutions that will help make you more productive or these 16 resolutions to achieve better health.

If you are looking for a new career, to build your network or improve your communication skills, then you are in the right place!

Why not resolve to attend more of our lunchtime presentations and other events? As well as learning some new skills and being inspired, you’ll get to network with other communicators in the region. You’ll find details of the latest events on this site and, if you are a registered member (membership is free!), you’ll be notified by email too.

Tips for Making Resolutions You Can Stick To

  • Be sure to make resolutions that matter to you so you are motivated to achieve them
  • Make them Specific, Measurable, Accountable Realistic and Time-based
  • Involve other people – we only do two things in life: what we enjoy and what we’re being watched on, by involving other people you make yourself more accountable.
  • Making your resolutions public is another way to encourage accountability
  • Link them to your longer-term plans
  • Make them fun!


Happy New Year everyone – we look forward to seeing you soon!




By | January 3rd, 2018|News|0 Comments

Senior Strategic Communications Specialist – World YWCA – Geneva

The World YWCA has an ambitious goal: to reach 100 million young women and girls and transform power structures to end gender inequality by 2035. As Strategic Communications Specialist, you will articulate the brand and voice of the global movement. Your ability to create compelling communications will engage donors, partners and members, and help the global YWCA movement grow.
Location: Geneva, Switzerland
Closing date: 1 February 2018
Starting date: Negotiable
Type of contract: Permanent
Reference: YWCA-SCS
Website Link client: http://www.worldywca.org/

About The World YWCA
Established in 1855, the World YWCA is the world’s oldest women’s movement. With member associations in 109 countries, it works to fulfil human rights and make gender equality a reality. The World YWCA is a learning organization in which there is recognized mentorship across generations. Sixty percent of the members of the World Board are aged 30 and under.

The World YWCA mobilizes and connects millions of young women around transformational change, and provides leadership opportunities. It also actively works to influence policies, regulations and social and community norms which prevent the realisation of rights and leadership potential of women. It does this by creating opportunities for young women advocates at global and regional policy-setting platforms such as the African Union, the Commission on the Status of Women and the Human Rights Council.
Through its member associations around the world, the World YWCA strives to provide safe, inclusive, non-judgmental and confidential spaces for women and girls to discuss issues such as Sexual and Reproductive Health and Rights, HIV, and violence.
The World YWCA has three strategic priorities:
1.Strengthening young women’s and girls’ transformative leadership
2.Realising human rights, in particular sexual and reproductive health and rights
3.Growing a social movement for transformational change

About the Role
The Senior Strategic Communications Specialist will play a vital role in articulating the voice of the World YWCA. She will work to strengthen the brand and translate the global strategy so that it is compelling and easy to understand for donors, members, and the global women’s rights community. She will work closely with the Lead for Partnerships and Resource Mobilization and be expected to work transversally across the office to develop communications. She will also work with the Young Women’s Engagement Team, creating compelling content that engages women in the global movement.

Duties and Responsibilities
This position will report to the Deputy General Secretary and will be responsible for the following:
• Develops and drives an integrated global communications strategy, working with the leadership team of the organization.
• Develops strategies and materials for donor and partner communications, including campaigns and donor and resource mobilisation support materials including digital materials and messages to donors and potential funders.
• Develops the overarching story for the World YWCA and creates compelling content across all communications channels.
• Oversees the development and content of the website.
• Leads brand-strengthening and develops and manages the branding and communication guidelines for the World YWCA.
• Manages and develops content for internal communications for movement building (e.g. quarterly communication to the member associations, the board, and communication to the movement).
• Revitalises, rebrands and manages digital newsletters for the movement and subscribers.
• Works with the Young Women’s Engagement Team on communications for key advocacy events, including the “16 Days of Activism Against Gender-Based Violence”, and the “International Day of the Girl Child”, among others.
• Develops talking points, scripts and other communications material, such as presentations, and blogs/op-eds for the General Secretary.
• Establishes and strengthens media relationships and creates powerful and impactful stories and content for media.
• Collaborates with external vendors such as graphic designers, photographers, and translators as needed.
• Develops and implements a plan to measure and evaluate the effectiveness of our overall communications, including social media statistics.

Skills and Experience
• Minimum of 5 years of experience in communications.
• Strong writing and communication skills, with the ability to create powerful content for all channels.
• Strong strategic and conceptual thinker.
• Skilled coordinator and project manager.
• Follows trends in social media and online campaigning.
• Able to quickly build relationships and collaborate with diverse partners internally and externally.
• Understands political and organizational dynamics.
• Previous experience working in a multicultural context.
• Experience with social media platforms, SEO and content management systems.
• English native speaker (or equivalent) with other languages, especially French and Spanish, desirable.
• Photography skills and experience using Adobe graphic and video suite a definite plus.
• Young women under 30 and candidates from the global South are encouraged to apply.

How to Apply
Applications must be addressed to Mission Talent via email to applications@missiontalent.com stating YWCA-SSC/+your surname in the subject line.
To apply for this role, attach your CV (in English) and a motivation letter (two pages maximum) that summarises: 1) how your profile aligns with the key requirements of this role, and; 2) your vision for a World YWCA communication strategy. Kindly send these to us as .docx files only. After submitting your application, you will receive an automatic confirmation. If you do not receive this (check your spam folder as well), please contact Mission Talent via applications@missiontalent.com.

By | December 20th, 2017|Careers|0 Comments