‘The Art of Corporate Communication: Insights for the 21st Century’ conference at Webster University Geneva on November 1st from 6.30 pm – to 7. 30 pm.
Four professors spanning a range of fields (media history and theory, humanitarian communication, business communication, international negotiation, marketing and social science) connect their academic knowledge and professional expertise to shed light on the challenges of persuading, marketing and measuring the impact of communications in the current, turbulent political and economic landscape.
The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 9 November 2018.
How to use Facebook Ads to increase your organisation’s visibility
With the enormous volume of content published on social media every day, many organisations struggle to be seen and heard by their target audiences. Visibility on Facebook can be particularly tough to crack due to the changing algorithms and diminishing organic reach. So how can you effectively reach your audience without breaking the bank? Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your budget.
In this lunchtime seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your organisation to your target audience.
Understand how to use Facebook Ads strategically to increase visibility of your organisation
Learn what aspects of Facebook Ad creation are most critical and how to make your ads more effective
Ekaterina (Kat) Filippova, is an Online Visibility Expert for entrepreneurs and Founder of eKat Communication. Kat works with small business owners who don’t know how to position themselves to get clients or how to increase their online visibility. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively. Before embarking on the exciting journey of running her own business, Kat spent 8 years at a multinational medical technology company. She held a variety of European roles, responsible for communication to 1’600 employees. Kat has 11 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication and board member of the Geneva Communicators Network.
The European Association for the Study of the Liver (EASL) is looking for its new Head of Marketing & Communications. EASL is a non-profit organization (NPO) with its headquarters in Geneva, Switzerland. It performs its duty under a written constitution.
EASL is looking for an experienced, strategic thinking marketing and communications enthusiast professional with excellent planning skills to lead the marketing and communication team at the head office in Geneva. Your role will be to develop global marketing and communication strategies and ensure alignment of global messaging while working alongside production and design teams to create compelling communications in the field of hepatology. You will lead a small team that develops, and successfully implements, global marketing and communication strategies, work plans, campaigns, events and other initiatives for scientific research/medical/public health audiences.
You will have a solid background in managing traditional offline activity, as well as a solid understanding of digital marketing. Your written and communication skills will be first-class, enabling you to develop insight-driven, clear and consistent messaging. You will be comfortable operating in a matrix structural organization with multiple players and be an accomplished team leader to deliver projects to (sometimes challenging) deadlines.
Major functions and responsibilities
To manage a cohesive, growth-oriented, ROI-positive Marketing and Communications strategies that supports EASL’s broad portfolio of products, services and initiatives.
To support the EASL Managing Director in maintaining an effective communication between EASL and its members, EASL and the global liver community, with external partners (including the EASL International Liver Foundation) and other relevant stakeholders, to enhance awareness of EASL activities and to maintain a consistent, strong and positive brand image. To update marketing and communications messaging that will enable EASL leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including key media, legislators and regulators, industry influencers, partners and others as needed.
Ensure articulation of EASL’s desired image and position, assure consistent communication of image and position throughout the Association, and assure communication of image and position to all constituencies, both internal and external.
Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Managing Director and the Governing Board.
Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
Recommend short- and long-term MarCom association goals and objectives to the Managing Director.
Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
Keep informed of developments in the fields of marketing, communications and public relations, non-profit management and governance, and the specific business of the Association and use this information to help the Association operate with initiative and innovation.
Coordinate media interest in the Association and ensure regular contact with target media and appropriate response to media requests.
Act as the EASL’s representative with the media if required.
To manage all EASL social media platforms, including editorial calendar, daily content and advertising, to manage engaging social media content, with a focus on associate and consumer-oriented content and to research ongoing updates to social media platforms and emerging trends, to support EASL initiatives, trips, news and events on social media, including live-tweeting.
To manage and monitor the marketing and communication strategies during the International Liver Congress (ILC) and other small events.
To manage and to work with cross department teams on the development and the editing of EASL website and to approve its content with EASL strategy and services/products emphasis.
To collaborate and coordinate with the Membership Department global marketing communications planning for event & activity launches including seasonal calendar activities such as ‘Call for Dues’ related to EASL Membership and EASL funding opportunities such as ‘Fellowships, Mentorships, etc.
To oversee the dissemination of eLearning content to better support the education team and ensure relevancy of brand messaging
To lead the creative direction and oversee the development of print marketing collateral (brochures, scientific programmes, magazines, posters, flyers, signage, booth design etc) and advertising creative (press)
To lead, manage and motivate a young and enthusiast team to ensure on-time and on-budget delivery to an exceptional standard
Demonstrated high capabilities for developing and implementing marketing and communication strategies
Demonstrated capability to lead and manage a team of enthusiastic and knowledgeable individuals
Demonstrated ability to work independently and effectively as a member of a team, and to communicate in a cross functional environment.
Demonstrated capacity to manage multiple projects involving different teams and content areas.
Demonstrated ability to leverage available resources to drive results
Proven communication and leadership skills, with demonstrable success in integrated marketing campaigns across digital and traditional media channels.
Knowledgeable with GDPR, compliance principles, standards and other relevant regulations applicable to non-profit organizations.
Experience in the management of activities relevant to the association (e.g. multimedia communications, eLearning etc.); experience in the healthcare environment would be a plus.
The role involves planning and implementing Edwards EMEA’s employee communications strategy and leading on related activities.
The role is an integral position within the Communications team. It will contribute to helping the organization to establish a strong reputation internally and externally befitting the company’s market leading position in the science of heart valves and hemodynamic monitoring.
Major Job Functions:
Develop, implement and execute the employee communications strategy as part of the regional communication strategy. Ensure a direct link with the HR team to align on the One Edwards employee engagement policies.
Provide internal executive communications support, particularly to the EMEA Corporate Vice President and regional Executive Leadership Team (ELT) members. This will include managing corporate communications on SalesForce Chatter, at the Annual Sales Meeting, for the President’s Club and creating internal engagement opportunities for senior regional executives.
Manage corporate-level employee communications projects, including providing support with “cascade communications” for projects emanating from regional ELT members. This will involve close collaboration with HR, BUs Heads and Country leaders.
Provide support for change management projects within the EMEA region.
Build the Annual Employee Social Media Involvement Plan, working in collaboration with HR, BUs Heads, Country Directors/Managers – e.g.: MedTech Week social media ambassadors, #DrivenByPatients campaigns, etc.
Manage the production of the internal employee magazine, motivational patient videos, video materials from the EMEA Corporate Vice President and one HEART… announcements from VP level upwards. Provide tools to allow country HR teams and departmental managers to undertake their own local or managerial-level announcements.
Manage the All Employee Meetings hosted in Nyon and provide guidance for other employee presentations across the region.
Bachelor’s degree required.
Public relations or employee engagement skills. Native language skills in English and, ideally, native fluency in another European language.
At least five years’ experience in communications or journalism. Strong English writing skills and knowledge of digital communications is a must. Experience communicating in a highly regulated scientific or health fields would be an asset.
The incumbent must be comfortable balancing the demands of different internal and external stakeholders in a multicultural, multinational environment.
They must be able to both plan convincing and detailed communications campaigns and be able to respond to unexpected issues and crises.
They need to be comfortable working in a fast-moving, developing and unpredictable environment
They should be able to gain sufficient understanding of complex medical issues to communicate them in a simple, clear and effective way.
This role is responsible for supporting the delivery of employee communications, and a small amount of media relations activity, for the Swiss Private Bank, in line with its business objectives and strategic priorities. The role holder will be a key member of the Communications team in Switzerland, which comprises the incumbent, a Communications Manager and the Head of Communications, Switzerland/Head of Media Relations, Global Private Banking, to whom the chosen candidate will report. The role is based in Geneva, Switzerland. The role holder will work collaboratively with the Communications team supporting HSBC Global Private Banking (GBP) and liaise with communications colleagues from other business lines and the geographic communications network of HSBC.
Deliver a cohesive employee communications strategy for the Swiss Private Bank
Design and implement employee communications initiatives that are based on insights from internal research and other sources, to support HSBC’s strategy, encourage a speak-up culture and advance other organisational priorities.
Provide communications advice and support for business transformation initiatives, technology programmes, strategic announcements and executive communications. This includes liaising with subject matter experts, attending steering committees, producing communications plans, developing key messaging and writing employee communications for the Swiss Private Bank.
Independently organise and run employee communications activity in Switzerland (e.g. monthly employee meetings and townhalls) with content that grabs audiences’ attention and is worth their time.
Support media relations work in Switzerland, as appropriate
Depending on the interests and qualifications of the incumbent, the role may include a small amount of media relations activity, to which we can offer support and coaching. This could include anticipating and managing reputational issues and implementing global communications campaigns in Switzerland.
A considerable workload and numerous projects warrant a good ability to prioritise and multi-task
Diverse global organisation with complex structures, policies and procedures
Highly regulated and complex external environment, requiring an ability to operate in sensitive and fast-paced environments
Rapidly changing communications landscape
Ability to think global and act local
Ability to capitalise on the opportunities of a bank with a challenging past and considerable opportunities in the future
The role holder will report into the Head of Communications, Switzerland/Head of Media Relations, Global Private Banking. The incumbent is expected to act with a high degree of autonomy, receiving guidance as appropriate.
The incumbent will act as a deputy to the Head of Communications, Switzerland, deputising when they are absent.
Management of Risk
The incumbent will continually assess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices and the impacts of new technology.
This will be achieved by ensuring that all actions account for the likelihood of operational risk occurring.
The incumbent will address any concerns in conjunction with line management and/or the appropriate department.
Observation of Internal Controls
The role holder will adhere to and be able to demonstrate adherence to internal controls. This will be achieved by adherence to all relevant procedures, keeping appropriate records and the timely implementation of internal and external audit points, as appropriate, including issues raised by external regulators.
The incumbent will implement the Group compliance policy by containing compliance risk. The term ‘compliance’ embraces all relevant financial services laws, rules and codes with which the business needs to comply. This will be achieved by adhering to all relevant processes/procedures and by liaising with Compliance about new business initiatives at the earliest opportunity. When applicable, this also involves ensuring adequate resources are in place and training is provided, fostering a compliance culture and optimising relations with regulators.
Considerable autonomy in developing, delivering and assessing employee communications activity in Switzerland and trialing new ideas.
Knowledge & Qualifications
Several years’ experience in a communications role.
Employee communications experience is a must, some media relations experience is desirable.
Knowledge of the financial service industry, ideally with prior work experience in a bank in Switzerland or with HSBC.
Excellent command of written and spoken English; fluency in French and/or German a strong plus.
Good interpersonal, planning and project management skills.
Proven ability to deal with ambiguity and pressurised situations.
“I want to raise the profile of my brand, but where do I even begin?”
Do you have a marketing question that keeps you awake at night?
You know that if you crack that hard nut you will move ahead in your business … and you will sleep better.
You can go the long way around and start joining courses, reading articles, blogs and books …
You can send your question to us and we will answer it LIVE. You will get a specific answer to your very specific question and the clarity on what to do next, step by step.
Other small business owners have joined the event in the past and gained the clarity that they needed. See what one of the participants had to say:
”I was amazed by the detail that you went into on the questions. Thank you for taking the time to look so closely at what I could be doing better. I thought your event was excellent. I would certainly be interested to attend again once I’ve implemented some of your ideas over this winter”
Dave Burrows, Owner, Snow Pros Ski School
We take in 3 questions per event and accept up to 10 participants as observers (those who do not have a specific question but want to learn new marketing tactics and techniques).
ONLY 3 DATES LEFT IN 2018:
October 10, Wednesday – LAUSANNE
October 30, Tuesday – GENEVA
November 21, Wednesday – LAUSANNE
Observer ticket: 30 CHF
Question ticket: 50 CHF
VIP ticket (event fee + 1h consultation with one of us): 150 CHF
If you have any questions, please shoot us an email at firstname.lastname@example.org
Ioana Hardy, Marketing growth expert, Award-winning marketer, Founder of Fast Forward Marketing, Co-founder of Marketing Q&A. Ioana has 20 years experience in building brands and driving growth through effective marketing: www.fast-forward-marketing.ch
Ekaterina Filippova, Online visibility expert for SME’s, Board member of Geneva Communicators Network, Founder of eKat Communication, Co-founder of Marketing Q&A. Ekaterina is an ace at increasing visibility on social media, having done that for many businesses in Switzerland: https://ekatcommunication.ch
This presentation aims to create awareness about the positive and not-so-positive consequences of the new technologies that are increasingly influencing our lives.
Technology is progressing like never before; our civilisation will change so much that its rules and technologies will be incomprehensible to the previous generation. As science-fiction becomes science fact, this lecture looks at how these emerging technologies are impacting our lives. How can we befriend these new technologies, rather than running scared from their developments? How can we ensure a bright future in which our children will coexist peacefully and collaboratively with thinking machines?
The event will be followed by a question and answer session and a free networking cocktail.
A one-day introduction to the techniques of using hand-drawn visuals in a range of professional contexts, including group facilitation, coaching and training.
You will learn the basics of visual language and how to use a mix of simple drawings, colour, words and metaphors to develop and share ideas, record presentations and meetings, and engage and energize groups.
Thinking that you can draw is absolutely not a prerequisite— if the techniques interest you and you’re prepared to experiment, please join us. We will spend a large proportion of the time each day practising and sharing within the group.
Engage both your right and your left brain and have fun!
Host and facilitator: Sarah Clark, www.clearthinking-clearcommunication.ch
When and where?
One day, 22 November 2018
Timing: 08.30 to 17.30
Venue: Résidence Colladon, 5 chemin Colladon, Petit-Saconnex, 1209 Geneva
CHF 425, including all materials, workbook and lunch
For further information, contact Sarah Clark: email@example.com or 079 342 7826. View flyer (pdf)>>
The Geneva Communicators Network offers customised workshops for your own organisations – 1/2 day to 2 days with specialised trainers that we have worked successfully with previously – for between 3 – 15 persons. Interested? Read more>>