Online event: 3 December 2021 – Growing your digital presence with search engine optimization
We are pleased to announce our next online event:
With growing online competition, search engine optimization (SEO) is necessary for businesses and organizations to gain a competitive edge, grow user intelligence and tap into traffic forecasts and industry trends.
Learning about SEO will enable you to understand how and where you appear online and how to control it. The more you “own” your presence, the greater this will directly impact the first impressions your potential clients will have. Nadia Mojahed will share how to define your SEO strategy, set your KPIs, and Implement the right processes to optimize and grow your digital presence on search engines.
Date: Friday 3 December 2021
Time: 12h30 to 13h30
Location: Online via Zoom
Cost: Free of charge
Speaker: Nadia Mojahed is a Digital SEO Consultant based in Geneva. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic, technical, and content SEO and managing multi-lingual sites. She applies SEO as a business development tool and helps with in-house SEO training and strategy workshops. After being In the digital marketing field for more than 13 years, she founded her boutique SEO agency, seotransformer.com, in 2019.
Online event with Basel communicators; 18h00, 1 September 2021
Please join us for this online event with the Basel Communicator’ Network:
Wednesday 1. September at 6pm
Discussion: CDC COVID Communication Strategy Slides
We have a timely and extremely interesting topic for our next meeting – We will review an actual COVID communications strategy slide deck from the US Center for Disease Control and Prevention. The slides outline the challenges posed by breakthrough COVID infections and declining vaccine effectiveness, and how they impact the CDC’s comms strategy.
The CDC Comms Strategy presentation, obtained by the Washington Post, offers us a unique opportunity to observe expert scientific and crisis communications strategy, AND conduct the thought experiment of putting ourselves in the role of advisors to Alain Berset and devising our own COVID comms strategy, given the latest information.
See you on Wednesday for what is sure to be a fascinating discussion: register here>>
Online Panel Discussion – 2 December 2020 – video recording available
Thanks to our great online panel and all participants from our event yesterday on “Communications in 2021 – how are organisations managing communications in the current uncertain environment?”
If you missed it, the video recording is now available.
Recording – online presentation Friday 26 June 2020 – Beyond Coronavirus – new technologies, media and communications
Many thanks to Dr Nicoletta Iacobacci for her fascinating presentation today on technology, the future and communications. You can view a video recording of the presentation here.
