April 25, 2019, 18:30 – 19:30 followed by a networking apéro
Webster University Geneva
Digital threats such as cyber-attacks, data breaches and phishing have become increasingly common targeting both individuals and corporations. These attacks pose a serious threat to online reputation, not the least due to the close link between the e-reputation of organisations and the online reputation of their employees. Together with fake news, the threat of cyber-attacks, data breaches and scams also furthers consumer distrust in online communications.
In this troubled digital climate, how can communicators leverage the opportunities provided by the Internet, whilst mitigating against potential threats?
Stephane Koch, expert in internet security and digital strategies will explain some of the main digital threats. He will then provide advice on proactive measures that communicators can take to mitigate against the related risks to their company or organisation’s e-reputation – as well as how to manage communications if a crisis should occur.
Focusing on the opportunities, Viola Krebs will explore the potential of online communication, both to respond to communication crises resulting from cyber-attacks and to build consumer or public trust in an environment marked by growing distrust.
Whilst this is a free event, we kindly ask that you register here.