Advocacy in the Time of Disruption

Advocacy in the Time of Disruption - 5 Dec 2017 Graduate Institute Geneva

Advocacy in the Time of Disruption: Harnessing the Power of Big and Small Data

5 December 2017, 9:00–17:30
The Graduate Institute Geneva

Big data offers huge opportunities for advocacy professionals. It helps identify the stakeholders that matter and understand their agendas, and can accurately measure the impact of campaigns. Done right, it can define the success. Done wrong, it can call into question the relevance of an organization.

Objectives

After this session participants will be able to:

  • understand the role of big data in advocacy
  • distinguish between digital campaigning and running campaigns on digital platforms
  • develop advocacy measurement and evaluation frameworks

Guest experts

Dr. Lukasz M. Bochenek, Managing Director, Leidar Switzerland and Co-Director Executive Certificate Advocacy in International Affairs.

Who should attend?

Advocacy and communications professionals from NGOs, IGOs and international companies

For details & to register, please visit the event page on the Graduate Institute Geneva website.

By | October 23rd, 2017|Other events|0 Comments

Stand out from the competition: Brand positioning hands-on workshop (21 Oct, Lausanne)

Ekaterina Filippova (eKat Communication) - digital communication speaker & trainer

1/2 Day Workshop for Entrepreneurs & Small Business Owners
10:00 – Saturday, 21 October 2017 (Lausanne)


WHO IS THIS FOR?

This workshop will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from gaining more clarity on what is working or not in their existing positioning, so that they can do better than their competitors.


EVER FEEL LIKE THIS ABOUT THE COMPETITION?

  • Do you sometimes feel like there is so much competition out there it’s like a ‘battlefield’?
  • Do you have trouble explaining to potential clients why they should pick you?
  • Have people ever told you they don’t quite understand what it is that you do?

Don’t feel bad – you are not alone! Many entrepreneurs, especially those just starting out, cannot clearly explain the value of what they do and instead compete on price, not getting paid enough for their services as a result. Are you one of them?


CLIENTS CHOOSING TO WORK WITH​ YOU

A client choosing you over someone else to do business with, that’s what we all want. It’s a great feeling, isn’t it? And the road to getting to shake hands sealing the deal with more clients lies in having a clear brand positioning.

Brand positioning helps you get clarity on who you are, who your target market is and how you can help solve their problems better than your competitors.

  • Would you like to have a brand that allows you to stand out from the competition?
  • A brand that does half of your selling for you even before you start talking to a perspective client?
  • A brand that helps you command the money you deserve for your services and not compete on price?


DURING THE WORKSHOP, YOU WILL GET CLARITY ON:

  • Who you are as a business (your values, your “why”, your expertise)
  • Who your audience is & what they need
  • What your offer is
  • How to position yourself against competition


YOU WILL WALK AWAY WITH:

  • Confidence and clear understanding of how to present yourself as a professional that you are
  • Completed brand positioning document for your specific business to refer to for your future activities
  • A plan of what else you need to do (next steps) to help you further position yourself as an expert


DATE & TIME:
Saturday, 21 October 2017, 10:00-14:00

LOCATION: Lausanne

MORE INFO & TO REGISTER: Please visit the event page and sign up.


ABOUT THE TRAINER:

Ekaterina Filippova, Geneva Communicators Network organising committee memberEkaterina Filippovaboard member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.


MORE INFO:
Visit workshop description page on eKat Communication website

By | October 11th, 2017|Other events|0 Comments

Seminar – Get picked over the competition: position yourself as an expert

Seminar in Lausanne on 4 October 2017 - Get picked over the competition: position yourself as an expert - eKat Communication

This seminar is the first of the series of events aimed at helping entrepreneurs in Lake Geneva region better promote their businesses online.

FEELING INTIMIDATED BY THE COMPETITION?

As an entrepreneur in Switzerland, you often face both national and global competition. You compete against similar solutions of comparable quality, likely at a lower price.

Why should someone buy from you and not a competitor? How can you stand out in your particular industry and command Swiss prices?

In our hyper-connected world, the answer is to position yourself online as an expert in your field. Being an expert is like having a “Swiss quality” stamp on your business. It convinces potential clients that you deliver the results they need and your solutions are worth investing their money in.

In this seminar, you will learn how to brand yourself as an expert and will walk away with actionable tips to create an online image that sets you apart.

Join us to improve your online visibility, credibility and ultimately, become the go-to choice for the type of services that you offer!

SEMINAR OBJECTIVES:

  • Understand what makes someone be perceived as an expert
  • Learn what you can do to brand yourself as an expert in your field
  • Get actionable tips on setting yourself apart from your competitors

WHO IS THIS FOR?

This seminar will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from practical tips on improving their online positioning to do better than their competitors.

PROGRAMME:

  • 18:30 – 19:00 Registration & welcome
  • 19:00 – 20:00 Presentation
  • 20:00 – 21:30 Questions & Networking

DATE:
Wednesday, 4 October 2017

LOCATION:
Do It Better Coworking
Rue du Valentin 1
1004 Lausanne

Lausanne

SEMINAR COST: FREE! *Please note that registration is REQUIRED to be able to attend the event.

HOW TO REGISTER: Please visit the event page and sign up.

ABOUT THE SPEAKER:

Ekaterina Filippova, Geneva Communicators Network organising committee memberEkaterina Filippovaboard member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

SaveSave

By | September 25th, 2017|Other events|0 Comments

How to run your business around your family

With a large number of our members working independently and many more balancing their work around a family, we thought you’d enjoy the tips shared in this article would resonate with many of you.

In this article, 8 Female Business Owners Share How they Work Around Their Family …and stay sane!

The result is an inspiring read that is packed full of great tips and ideas.

Enjoy!

 

By | September 22nd, 2017|Other events|0 Comments

Practical workshops – Geneva – film-making skills and techniques – October 2017

True Heroes Films is running two 2-day practical workshops in October to teach film-making skills and techniques.

The training is designed for human rights and humanitarian staff and freelancers wishing
to film their own interviews and footage and produce the elements needed for short, simple films.

Module 1 (16-17 October) will get participants off the ground filming and directing their own interviews
Module 2 (18-19 October) participants will learn how to film well framed, editable shots and sequences and create a narrative.

Expect lots of practical exercises! Cameras provided (or bring your own)

Possibility of taking either or both modules.
Cost 2 days 400 chf
4 days 650 chf
Place: CAGI, Geneva

More information or to register: 
or contact jo@trueheroesfilms.org

By | September 20th, 2017|Other events|0 Comments

Seminar: Censorship and Democracy, Geneva – 13 September 2017

webster event

Webster University in Geneva is holding a seminar on “Censorship and Democracy” with guest speakers Dr. Silvia Angeli, University of Westminster and Hélène Sackstein, Reporters without Borders.

13 September 2017
18h30-19h30
Webster University, Geneva

Further information>>

By | September 11th, 2017|Other events|0 Comments

American International Women’s Club in Geneva:

AIWC logo

Information from the American International Women’s Club in Geneva:

Are you new to Geneva or interested in learning more about the American International Women’s Club? Then we invite you to attend our next monthly Welcome Coffee. These casual events are a great way to learn about the AIWC’s 40+ activities, special events, excursions and community service projects. We also serve coffee and home-baked treats. We look forward to meeting you!

Our Welcome coffees are usually the second Wednesday of the month at our Clubrooms from 10:00-12:00 with the program starting at 10:30. 

Further information>>

By | September 11th, 2017|Other events|0 Comments

Social Media Strategy Masterclass – Impact Hub

 

3 hour workshop & 1 hour follow-up consultation with your trainer, Kathleen Holmlund (sign up here!)

Need to create a social media strategy but don’t know where to start?
Every action you take on your social networks should be a part of an overall communications and marketing strategy for your business or organisation. It may sound daunting, but every post, like and comment you make should be aligned with your organisational values and goals. By taking the time to create and implement a social media strategy you will find that your social efforts and skills will start to blossom naturally.

What is a social media strategy?
Quite simply, it is a summary and action plan for everything you plan to do and hope to accomplish for your business or organisation using social networks. It follows three main stages:

  1. An audit of your social media presence to establish your starting point
  2. Goal setting for how you would like it to look in the future
  3. Selecting the resources and tools you will need to reach those goals

What you will learn
During the workshop, I will take you through the whole process of creating a social media strategy. You will learn how to:

  • Conduct a social media audit
  • Create your social media goals & objectives
  • Create & improve your social profile
  • Get inspiration from industry leaders, peers, competitors, clients, etc
  • Create a content plan and editorial calendar
  • Experiment, track, reflect and adjust your plan

Who should attend?

  • SME business owners
  • Startups
  • Nonprofits & NGOs
  • Marketers & PR practitioners
  • Creative professionals
  • Anyone wishing to start their own business
  • Employees who have to manage social media channels

Pre-Course homework and post-course support

Before coming to the workshop, you will be invited to complete a set of tasks to get the most out of the training. Following the workshop, you will have a 1 hour one-on-one consultation either in person or over Skype. You can use this to review your progress, set some goals or get further clarity on specific areas of social media.

Your trainer & coach: Kathleen Holmlund

Kathleen has worked in the communications field across various corporate and nonprofit sectors for over 18 years. These include consumer electronics, automotive electronics, human rights, climate, business ethics, health and food. She has been developing and executing social media plans for over 10 years and loves being kept on her toes with this fast moving industry. She joined Impact Hub Geneva as a collaborator in Spring 2015, and has since focused her efforts on working with social entrepreneurs, startups and nonprofits who are purpose-driven in making a positive impact in our world. Check out her LinkedIn profile for more information.

Social Media Strategy Masterclass

By | June 14th, 2017|Other events, Professional development|0 Comments

The Art of “Present-ing” workshop and OWIT Lake Geneva annual summer reception on 15 June 2017

The ladies of OWIT Lake Geneva are pleased to invite you to their 2017 summer reception taking place at 18:30 on Thursday, 15 June 2017 in a beautiful poolside setting of hotel InterContinental Geneva.

Agenda for the evening:

18:30 – 19:00 Registrations
19:00 – 19:30 Welcome
19:30 – 20:30 The Art of “Present-ing” workshop with Laura Penn, PhD, founder of  The Public Speaking School
20:30 – 22:00 Dinner and networking, Ticket type: 3-course meal

The Art of “Present-ing” workshop objectives:

  • Deliver a range of useful public speaking tools and techniques, which you can use straight away.
  • Light the spark, which will stimulate you to continue to learn and develop effective public speaking skills.
  • Provide a joyful and enriching training session where you feel involved and invigorated.


About the trainer:

Laura Penn, PhD is passionate about public speaking. Seven years ago, she founded The Public Speaking School.com to provide state-of-the-art training in public speaking for clients in the not-for-profit, academic and private sectors. Today she provides custom-tailored, interactive training in public speaking, trains speakers to shine on and off camera and provides speaker coaching for a wide variety of TEDx events, helping celebrities, industry experts and people with good ideas deliver the best pitches and presentations of their lives.

The event would be useful for anyone wishing to improve their public speaking skills and network in a friendly environment among like-minded professional women.

More information about the event and the registration fee and process can be found on OWIT Lake Geneva website.

By | May 31st, 2017|Other events|0 Comments

Workshop on presentation training – 19 May 2017 in Lausanne

Claire Doole, a former BBC journalist, UN spokeswoman and professional speaker/moderator will be running a one day workshop on presenting as an essential business skill on the 19th of May at the the Espace Dickens in Lausanne from 09:00 to 17:00.

You will learn:

  • Strategies for managing nerves and building confidence
  • Techniques for improving non-verbal communication
  • Essential steps of preparation
  • The secret of audience-centric presenting
  • Ways of making your messages stick.
  • The power of storytelling.

Participants  will be videoed and receive feedback on content, structure and delivery.

Cost: 300 CHF. The workshop is limited to 6 people.

If you are interested, please email Claire@doolecommunications.com or contact@swissengineering-ge.ch

 

By | April 18th, 2017|Other events|0 Comments