Are you leaving money on the table because you’re not using LinkedIn to get new clients?

Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform.

I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20 a day!

Better still, in the month after the challenge, I attracted three new clients who over the course of the next 12 months brought me more than chf 50,000 in income (and they stayed clients for a lot longer than that too!).

So I’m delighted to announce that my friend Sarah Santacroce, an independent LinkedIn Specialist, will be running her annual LinkedIn Challenge again on 10th November, which will be bigger and better than ever – and until the 7th you can get a special Early Bird price!

You can save your place at the 2017 LinkedIn Challenge here!

The 2017 Challenge will be Bigger and Better than ever!
Over the last decade Sarah has helped more than 1800 professionals (and me!) get more from LinkedIn and this year, her 11th edition, will be bigger than better than ever!

What I love about this particular challenge is that besides all the valuable LinkedIn & Online Presence strategies you get, is that it’s a team effort.

Every year, Sarah gathers a world-wide group of leading LinkedIn experts to participate and share their best LinkedIn strategy. And this year, she’s expanded the field and included a Personal Branding, a Storytelling, a Livestreaming and a Online Image Expert.

Click the link below for the registration details & to save your spot NOW! Sarah offers an Early Bird Price until November 7th

2017 LinkedIn Challenge – Save your place here!

Did you know this about LinkedIn users?

  • They are NOT all job seekers! Most are fellow businesses looking to grow their business
  • They have a HIGHER average income than Facebook users
  • They are in work mode when browsing LinkedIn

This is why you should be using LinkedIn to get clients. Because they’re on there already. If you’re not active on LinkedIn, you’re handing a percentage of them over to someone else who is!

During the 10-day LinkedIN Challenge you will:

  • Learn why you absolutely need to use LinkedIn to get clients (how discover how!)
  • Find out that your LinkedIn Profile is boring – and how to improve it 😉
  • Grow your network significantly
  • Learn how to proactively identify, search for and connect with your ideal customers!
  • Learn how to be more visible on LinkedIn & get clients to contact you!

Plus much more!

I will definitely join Sarah’s challenge again this year. See you there!

2017 LinkedIn Challenge – Save your place here!

By | November 3rd, 2017|Other events, Professional development|0 Comments

Master Facebook Ads for better visibility

Facebook Ads seminar 1 November Lausanne Ekaterina Filippova (eKat Communication)

Seminar for entrepreneurs & small business owners
18:30 – Wednesday, 1 November 2017

WHO IS THIS FOR?

This seminar will be particularly useful for entrepreneurs who have already tried creating Facebook Ads to promote their products or services but who were unhappy with the results. Entrepreneurs who are only considering creating Facebook Ads for their businesses will get a thorough understanding of how to create effective ads to reach their goals.

SEMINAR DESCRIPTION:

  • Have you tried creating Facebook Ads, only to end up spending money without getting much of a result?
  • Do you find Facebook Ads creation process confusing?

As entrepreneurs, sometimes we need an extra visibility boost for our business, whether we are trying to sell a new service package, fill a training workshop, promote our new e-book or spread the word about our latest special offer.

Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your money.

In this seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your business.

SEMINAR OBJECTIVES:

  • Understand why your Facebook Ads have failed before
  • Learn what aspects of ad creation are most critical & how to make your ads more effective
  • Get clarity and confidence to create impactful Facebook Ads yourself

DATE & TIME:

Wednesday, 1 November 2017

18:30 – 19:00   Registration & Welcome drink
19:00 – 20:00   Presentation
20:00 – 21:30   Questions & Networking

MORE INFO & TO REGISTER: Please visit the event page and sign up.

ABOUT THE TRAINER:

Ekaterina Filippova, Geneva Communicators Network organising committee memberEkaterina Filippovaboard member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

By | October 24th, 2017|Other events|0 Comments

Advocacy in the Time of Disruption

Advocacy in the Time of Disruption - 5 Dec 2017 Graduate Institute Geneva

Advocacy in the Time of Disruption: Harnessing the Power of Big and Small Data

5 December 2017, 9:00–17:30
The Graduate Institute Geneva

Big data offers huge opportunities for advocacy professionals. It helps identify the stakeholders that matter and understand their agendas, and can accurately measure the impact of campaigns. Done right, it can define the success. Done wrong, it can call into question the relevance of an organization.

Objectives

After this session participants will be able to:

  • understand the role of big data in advocacy
  • distinguish between digital campaigning and running campaigns on digital platforms
  • develop advocacy measurement and evaluation frameworks

Guest experts

Dr. Lukasz M. Bochenek, Managing Director, Leidar Switzerland and Co-Director Executive Certificate Advocacy in International Affairs.

Who should attend?

Advocacy and communications professionals from NGOs, IGOs and international companies

For details & to register, please visit the event page on the Graduate Institute Geneva website.

By | October 23rd, 2017|Other events|0 Comments

Seminar: Protecting Journalists, Protecting Freedoms

Seminar: Protecting Journalists, Protecting Freedoms 31 Oct 2017 Webster University Geneva

Seminar: Protecting Journalists, Protecting Freedoms
Ending impunity for crimes committed against journalists

October 31, 2017,  18.30-19.30
followed by a networking apero

Organised by the Media, Communications and Photography Department, Webster University Geneva in collaboration with Reporters without Borders (Geneva) to commemorate the International Day to End Impunity for Crimes Committed Against Journalists

The event will be opened by Alain Modoux, whose career reflects his long-standing commitment to the safety of journalists and the freedom of the press. Modoux has worked in favour of journalists’ safety for both the International Committee of the Red Cross (ICRC), where he created the ‘ICRC Hot Line to assist journalists on dangerous professional missions’ and for UNESCO, where he was Assistant Director-General in charge of the ‘Programme for Freedom of Expression, Democracy and Peace.’

Keynote speaker:

Gaetan Vannay, COO of Securaxis, RSF-CH member of the board,  reporter- has been working for Swiss and International media (Swiss Broadcasting Corporation, Radio Canada, Radio France, Al Jazeera, Le Temps etc.

War journalists have always confronted extreme risks in order to report from conflict zones. However, they increasingly find that they are also the direct targets of violence, kidnapping and murder. According to Reporters without Borders, this year 40 journalists, 4 citizen journalists and 8 media assistants have been killed so far; the true figures are likely higher as these only include cases in which it has been proven that journalists were killed or kidnapped because of their work.

Although legally protected when they enter conflict-zones under International Humanitarian Law, in these complex and dangerous settings, it is impossible to bring those responsible for these crimes to justice.

The impunity surrounding crimes against journalists, as well as being a fundamental issue of human rights, has profound implications for the freedom of expression and the freedom of the press. This is why, following the tragic assassination of two French journalists in Mali on 2 November 2013, the international community united to raise awareness of the need for journalists to be protected by creating the International Day to End Impunity for Crimes Committed Against Journalists.

This is a free event. Registration is required.

For full details & to register, please visit the event page on Webster University website.

By | October 22nd, 2017|Other events|0 Comments

Stand out from the competition: Brand positioning hands-on workshop (21 Oct, Lausanne)

Ekaterina Filippova (eKat Communication) - digital communication speaker & trainer

1/2 Day Workshop for Entrepreneurs & Small Business Owners
10:00 – Saturday, 21 October 2017 (Lausanne)


WHO IS THIS FOR?

This workshop will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from gaining more clarity on what is working or not in their existing positioning, so that they can do better than their competitors.


EVER FEEL LIKE THIS ABOUT THE COMPETITION?

  • Do you sometimes feel like there is so much competition out there it’s like a ‘battlefield’?
  • Do you have trouble explaining to potential clients why they should pick you?
  • Have people ever told you they don’t quite understand what it is that you do?

Don’t feel bad – you are not alone! Many entrepreneurs, especially those just starting out, cannot clearly explain the value of what they do and instead compete on price, not getting paid enough for their services as a result. Are you one of them?


CLIENTS CHOOSING TO WORK WITH​ YOU

A client choosing you over someone else to do business with, that’s what we all want. It’s a great feeling, isn’t it? And the road to getting to shake hands sealing the deal with more clients lies in having a clear brand positioning.

Brand positioning helps you get clarity on who you are, who your target market is and how you can help solve their problems better than your competitors.

  • Would you like to have a brand that allows you to stand out from the competition?
  • A brand that does half of your selling for you even before you start talking to a perspective client?
  • A brand that helps you command the money you deserve for your services and not compete on price?


DURING THE WORKSHOP, YOU WILL GET CLARITY ON:

  • Who you are as a business (your values, your “why”, your expertise)
  • Who your audience is & what they need
  • What your offer is
  • How to position yourself against competition


YOU WILL WALK AWAY WITH:

  • Confidence and clear understanding of how to present yourself as a professional that you are
  • Completed brand positioning document for your specific business to refer to for your future activities
  • A plan of what else you need to do (next steps) to help you further position yourself as an expert


DATE & TIME:
Saturday, 21 October 2017, 10:00-14:00

LOCATION: Lausanne

MORE INFO & TO REGISTER: Please visit the event page and sign up.


ABOUT THE TRAINER:

Ekaterina Filippova, Geneva Communicators Network organising committee memberEkaterina Filippovaboard member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.


MORE INFO:
Visit workshop description page on eKat Communication website

By | October 11th, 2017|Other events|0 Comments

Seminar – Get picked over the competition: position yourself as an expert

Seminar in Lausanne on 4 October 2017 - Get picked over the competition: position yourself as an expert - eKat Communication

This seminar is the first of the series of events aimed at helping entrepreneurs in Lake Geneva region better promote their businesses online.

FEELING INTIMIDATED BY THE COMPETITION?

As an entrepreneur in Switzerland, you often face both national and global competition. You compete against similar solutions of comparable quality, likely at a lower price.

Why should someone buy from you and not a competitor? How can you stand out in your particular industry and command Swiss prices?

In our hyper-connected world, the answer is to position yourself online as an expert in your field. Being an expert is like having a “Swiss quality” stamp on your business. It convinces potential clients that you deliver the results they need and your solutions are worth investing their money in.

In this seminar, you will learn how to brand yourself as an expert and will walk away with actionable tips to create an online image that sets you apart.

Join us to improve your online visibility, credibility and ultimately, become the go-to choice for the type of services that you offer!

SEMINAR OBJECTIVES:

  • Understand what makes someone be perceived as an expert
  • Learn what you can do to brand yourself as an expert in your field
  • Get actionable tips on setting yourself apart from your competitors

WHO IS THIS FOR?

This seminar will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from practical tips on improving their online positioning to do better than their competitors.

PROGRAMME:

  • 18:30 – 19:00 Registration & welcome
  • 19:00 – 20:00 Presentation
  • 20:00 – 21:30 Questions & Networking

DATE:
Wednesday, 4 October 2017

LOCATION:
Do It Better Coworking
Rue du Valentin 1
1004 Lausanne

Lausanne

SEMINAR COST: FREE! *Please note that registration is REQUIRED to be able to attend the event.

HOW TO REGISTER: Please visit the event page and sign up.

ABOUT THE SPEAKER:

Ekaterina Filippova, Geneva Communicators Network organising committee memberEkaterina Filippovaboard member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

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By | September 25th, 2017|Other events|0 Comments

How to run your business around your family

With a large number of our members working independently and many more balancing their work around a family, we thought you’d enjoy the tips shared in this article would resonate with many of you.

In this article, 8 Female Business Owners Share How they Work Around Their Family …and stay sane!

The result is an inspiring read that is packed full of great tips and ideas.

Enjoy!

 

By | September 22nd, 2017|Other events|0 Comments

Practical workshops – Geneva – film-making skills and techniques – October 2017

True Heroes Films is running two 2-day practical workshops in October to teach film-making skills and techniques.

The training is designed for human rights and humanitarian staff and freelancers wishing
to film their own interviews and footage and produce the elements needed for short, simple films.

Module 1 (16-17 October) will get participants off the ground filming and directing their own interviews
Module 2 (18-19 October) participants will learn how to film well framed, editable shots and sequences and create a narrative.

Expect lots of practical exercises! Cameras provided (or bring your own)

Possibility of taking either or both modules.
Cost 2 days 400 chf
4 days 650 chf
Place: CAGI, Geneva

More information or to register: 
or contact jo@trueheroesfilms.org

By | September 20th, 2017|Other events|0 Comments

Seminar: Censorship and Democracy, Geneva – 13 September 2017

webster event

Webster University in Geneva is holding a seminar on “Censorship and Democracy” with guest speakers Dr. Silvia Angeli, University of Westminster and Hélène Sackstein, Reporters without Borders.

13 September 2017
18h30-19h30
Webster University, Geneva

Further information>>

By | September 11th, 2017|Other events|0 Comments

American International Women’s Club in Geneva:

AIWC logo

Information from the American International Women’s Club in Geneva:

Are you new to Geneva or interested in learning more about the American International Women’s Club? Then we invite you to attend our next monthly Welcome Coffee. These casual events are a great way to learn about the AIWC’s 40+ activities, special events, excursions and community service projects. We also serve coffee and home-baked treats. We look forward to meeting you!

Our Welcome coffees are usually the second Wednesday of the month at our Clubrooms from 10:00-12:00 with the program starting at 10:30. 

Further information>>

By | September 11th, 2017|Other events|0 Comments