One week Summer Course on Digital Strategies for Health Communications – Geneva region

Join the Tufts University European Center in Talloires, France for this one week summer course.

Sunday, August 11, 2019 – Thursday, August 15, 2019

This course (taught in English) covers how to develop and implement a digital strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of technologies to reach healthcare consumers. The course touches upon health communication theory, formative evaluation, and search engine optimization (SEO).

Further information >>

By | June 10th, 2019|Other events|0 Comments

Digital Threats & E-reputation Management – 13 June 2019 Spotlight Seminar, Webster University Geneva

Digital Threats & E-reputation Management – 13 June 2019 Spotlight Seminar, Webster University Geneva

June 13, 2019, 18:30 – 19:30

Digital threats such as cyber-attacks, data breaches and phishing have become increasingly common and pose a serious threat to the online reputation of individuals and organisations. Fake news and cyber-attacks have also created distrust in online communication. In this seminar, we explore some of these threats and advise on proactive measures communicators can take to protect or defend the e-reputation of their company or organisation. We also address the challenges of building consumer trust in this uncertain digital environment.

 

The event will be followed by a question and answer session and a free networking cocktail.

Whilst this is a free event, we kindly ask that you register:

Further information>>

Hosted by the Media Communication Department, Webster University Geneva

By | June 1st, 2019|Other events|0 Comments

International Conference – How to Benefit from the IP System – Geneva, 20 May 2019

Join stakeholders from government, civil society, IGOs, NGOs, industry and other sectors to share insights in different domains of intellectual property (IP) and development. Explore national, regional and international knowledge and experience on recent IP and development issues, and strategize on how best to benefit from the IP system.

Geneva – May 20, 2019: 09h00-18h00

Further information>>

By | May 14th, 2019|Other events|0 Comments

Personal Brand Summit – Get your FREE pass

Go behind the scenes and learn how to build your own profitable personal brand with this online summit featuring more than 39 of the world’s leading online marketing experts – including our own Melitta Campbell.
For a limited time, tickets for the event starting 13 May are free.
Click here to get your free ticket AND a free Personal Branding Playbook, with instant tips to help you already uplevel your business.
By | May 6th, 2019|Other events|0 Comments

lunchtime workshop on Writing With Impact -6 June – Geneva – new date!

Join Meg Stringer of Word for this lunchtime seminar:

Do you turn into a grouch when it’s time to write? Panic at press releases? Bored with your web copy? Confused by your own emails?

DISCOVER HOW TO WRITE:

• to make content pop and persuade

• without jargon and fluff

• with a relatable, authentic voice

• for the target audience, not yourself

EVERYBODY WRITES

Entrepreneur. Trader. Web developer. Everybody writes something, somewhere. But, there’s just 15 spots in the workshop. Reserve your seat at the table.

SANDWICH LUNCH INCLUDED!  Registration >>

Thurs 6 June, 2019
12:00 PM – 1:30 PM CEST
Location
Spaces Genève, Quai de l’île
13 Quai de l’Ile
1204 Genève

Cost: 25 CHF

By | April 29th, 2019|Other events|0 Comments

Workshop: How to use storytelling to drive change

Join our former presenter, Elissa Bertot for a 1-day workshop on storytelling:

How to use storytelling to drive change: 1-Day Workshop

There’s never been so much competition for your audience’s attention— so how do you make sure your message gets through? It’s not enough to just get noticed. To make a real impact, you have to make your audience care enough to take action. Whether you want them to make a purchase, support your cause, get involved or change their minds, creating a story they care about is the only way to inspire action and drive change.

In this full-day, interactive workshop, you’ll learn a step-by-step storytelling framework you can apply to any communication, regardless of your audience. By the end of the workshop, you will know how to craft a compelling story that reaches your audience and changes minds, attitudes and behaviors.

Geneva; 2 May 2019, 09h00-17h00
CHF 460
Further information>>

By | April 22nd, 2019|Other events|0 Comments

Event: Strategies for e-reputation management, 25 April 2019 Geneva

April 25, 2019, 18:30 – 19:30 followed by a networking apéro

Webster University Geneva

Digital threats such as cyber-attacks, data breaches and phishing have become increasingly common targeting both individuals and corporations. These attacks pose a serious threat to online reputation, not the least due to the close link between the e-reputation of organisations and the online reputation of their employees. Together with fake news, the threat of cyber-attacks, data breaches and scams also furthers consumer distrust in online communications.

In this troubled digital climate, how can communicators leverage the opportunities provided by the Internet, whilst mitigating against potential threats?

Stephane Koch, expert in internet security and digital strategies will explain some of the main digital threats. He will then provide advice on proactive measures that communicators can take to mitigate against the related risks to their company or organisation’s e-reputation – as well as how to manage communications if a crisis should occur.

Focusing on the opportunities, Viola Krebs will explore the potential of online communication, both to respond to communication crises resulting from cyber-attacks and to build consumer or public trust in an environment marked by growing distrust.

Whilst this is a free event, we kindly ask that you register here.

By | April 16th, 2019|Other events|0 Comments

Leading Looks: The Power of Design in Business, 3 May 2019, Geneva

On 3 May 2019 (14-18h00), EU Business School invites you to its first ever Design in Business Conference to further analyze the past, present and future prospects of design in business.

Join key industry leaders, as well as EU Business School students and faculty, for an afternoon of impactful discussion on a topic which most have yet to bring to light.

Further information (pdf)>>

By | April 5th, 2019|Other events|0 Comments

Performance Web – Geneva 17 May 2019

This one day conference (in French!) for web professionals will feature 18 presentations, 3 workshops, and an opportunity to network. The conference topics will include SEO, SEA, social media and French-speaking web experts will be available throughout the day to talk to you about new features and strategies to adopt in the face of change. It will be about SEO, SEA, marketing automation, social networks, influence marketing and many other topics.

For further information and to register>> 

 

By | March 11th, 2019|Other events|0 Comments

LEC (L’Événement Connecté) – 9 to 10 April 2019

The LEC (L’Événement Connecté) will be held at Palexpo in Geneva from the 9-10 April 2019.

The event was formerly known as the Salon eCom/Swiss IT Business, SMARC and Retail-Expo show, considered the biggest Swiss event dedicated to digital and IT.

The 2 days will feature events that will focus on the new technological and organisational challenges facing all Swiss industrial and service companies today.

For more information and to register>>

By | March 11th, 2019|Other events|0 Comments