Social Media Strategy Masterclass – Impact Hub


3 hour workshop & 1 hour follow-up consultation with your trainer, Kathleen Holmlund (sign up here!)

Need to create a social media strategy but don’t know where to start?
Every action you take on your social networks should be a part of an overall communications and marketing strategy for your business or organisation. It may sound daunting, but every post, like and comment you make should be aligned with your organisational values and goals. By taking the time to create and implement a social media strategy you will find that your social efforts and skills will start to blossom naturally.

What is a social media strategy?
Quite simply, it is a summary and action plan for everything you plan to do and hope to accomplish for your business or organisation using social networks. It follows three main stages:

  1. An audit of your social media presence to establish your starting point
  2. Goal setting for how you would like it to look in the future
  3. Selecting the resources and tools you will need to reach those goals

What you will learn
During the workshop, I will take you through the whole process of creating a social media strategy. You will learn how to:

  • Conduct a social media audit
  • Create your social media goals & objectives
  • Create & improve your social profile
  • Get inspiration from industry leaders, peers, competitors, clients, etc
  • Create a content plan and editorial calendar
  • Experiment, track, reflect and adjust your plan

Who should attend?

  • SME business owners
  • Startups
  • Nonprofits & NGOs
  • Marketers & PR practitioners
  • Creative professionals
  • Anyone wishing to start their own business
  • Employees who have to manage social media channels

Pre-Course homework and post-course support

Before coming to the workshop, you will be invited to complete a set of tasks to get the most out of the training. Following the workshop, you will have a 1 hour one-on-one consultation either in person or over Skype. You can use this to review your progress, set some goals or get further clarity on specific areas of social media.

Your trainer & coach: Kathleen Holmlund

Kathleen has worked in the communications field across various corporate and nonprofit sectors for over 18 years. These include consumer electronics, automotive electronics, human rights, climate, business ethics, health and food. She has been developing and executing social media plans for over 10 years and loves being kept on her toes with this fast moving industry. She joined Impact Hub Geneva as a collaborator in Spring 2015, and has since focused her efforts on working with social entrepreneurs, startups and nonprofits who are purpose-driven in making a positive impact in our world. Check out her LinkedIn profile for more information.

Social Media Strategy Masterclass

By | June 14th, 2017|Other events, Professional development|0 Comments

The Art of “Present-ing” workshop and OWIT Lake Geneva annual summer reception on 15 June 2017

The ladies of OWIT Lake Geneva are pleased to invite you to their 2017 summer reception taking place at 18:30 on Thursday, 15 June 2017 in a beautiful poolside setting of hotel InterContinental Geneva.

Agenda for the evening:

18:30 – 19:00 Registrations
19:00 – 19:30 Welcome
19:30 – 20:30 The Art of “Present-ing” workshop with Laura Penn, PhD, founder of  The Public Speaking School
20:30 – 22:00 Dinner and networking, Ticket type: 3-course meal

The Art of “Present-ing” workshop objectives:

  • Deliver a range of useful public speaking tools and techniques, which you can use straight away.
  • Light the spark, which will stimulate you to continue to learn and develop effective public speaking skills.
  • Provide a joyful and enriching training session where you feel involved and invigorated.

About the trainer:

Laura Penn, PhD is passionate about public speaking. Seven years ago, she founded The Public Speaking to provide state-of-the-art training in public speaking for clients in the not-for-profit, academic and private sectors. Today she provides custom-tailored, interactive training in public speaking, trains speakers to shine on and off camera and provides speaker coaching for a wide variety of TEDx events, helping celebrities, industry experts and people with good ideas deliver the best pitches and presentations of their lives.

The event would be useful for anyone wishing to improve their public speaking skills and network in a friendly environment among like-minded professional women.

More information about the event and the registration fee and process can be found on OWIT Lake Geneva website.

By | May 31st, 2017|Other events|0 Comments

Workshop on presentation training – 19 May 2017 in Lausanne

Claire Doole, a former BBC journalist, UN spokeswoman and professional speaker/moderator will be running a one day workshop on presenting as an essential business skill on the 19th of May at the the Espace Dickens in Lausanne from 09:00 to 17:00.

You will learn:

  • Strategies for managing nerves and building confidence
  • Techniques for improving non-verbal communication
  • Essential steps of preparation
  • The secret of audience-centric presenting
  • Ways of making your messages stick.
  • The power of storytelling.

Participants  will be videoed and receive feedback on content, structure and delivery.

Cost: 300 CHF. The workshop is limited to 6 people.

If you are interested, please email or


By | April 18th, 2017|Other events|0 Comments

Swiss Tech Association event in Basel – 20. April 2017

For those interested in a presentation on crowdfunding, the Swiss Tech Association is organising a presentation by Géraud de Laval on Thursday 20 April at 19h in Basel.

On 23rd of January 2016, Géraud de Laval launched a kickstarter project: the Pomocup, the ski mountaineering device. Why did he decide to go for a crowdfunding campaign? How did he prepare it? What were the goals of the campaign? In this talk, his aim is to discuss and answer these questions with you!

When: 20 April 2017 at 19h00
Where: Halle 8, Gundeldingerfeld, Dornacherstrasse 19, Basel

Welcome: 18h45
Talk: 19h00 – 20h00
Drink & Share: 20h00 – 20h30

For more information and to register>>

Swiss Tech Association

By | April 18th, 2017|Other events|0 Comments

Conference on May 9: The Power of Communities in the Digital Age

Women in Digital conference 9 May 2017 - Digital communities

Women in Digital Switzerland are organising their annual conference on the subject of “The Power of Communities in the Digital Age: Keys to Success” on Tuesday, May 9 at 9:30-19:30 in Geneva.

A lineup of stellar speakers will give inspiring and insightful talks on the hot topic of ‘The Power of Communities in the Digital Age’. They will explain how they built successful communities and managed to create high levels of engagement. Ana Caldeira, Manager of Nestlé’s prestigious Digital Acceleration Team (DAT) will be the keynote speaker. STMicroelectronics, Kudelski, Seedstars, Womanity Foundation, Coolbrandz,, We Are Play Lab will all be giving outstanding and valuable presentations.

During this full day event at the Haute Ecole de Gestion (HEG) Geneva you will have the opportunity to network, share, and be inspired by fellow participants and speakers. You will learn with women leaders in digital keys to success on how to build communities in the digital age.


Doors open as early as 9:30. Conferences start at 10:40, lunch break is at 13:00, Conferences start again at 14:35. At 18:20, a cocktail plus a networking session.

Check out the detailed description on the conference site.

Registration Fees:

The event is free with compulsory registration. It is open to men and women alike.

Full info about the conference here.

By | March 29th, 2017|Other events|0 Comments

“Effective Facebook Ads” workshop in Lausanne on April 5

Effective Facebook Ads workshop by Ekaterina Filippova (eKat Communication)

The next workshop for small businesses “How to create effective Facebook Ads” organised by the GCN’s committee member Ekaterina Filippova (eKat Communication) will be held on Wednesday, April 5 in Lausanne.

In this workshop you will learn how to:

– choose the right ad format for the right occasion (promoting an event/blog post/service etc)
– write appropriate text
– select impactful images
– accurately identify the target audience
– monitor & evaluate your results

Date: Wednesday, April 5

Presentation & discussion: 19:00 – 20:15
Networking apero: 20:15 – 21:00

Place: Conference room of restaurant Le Milan, Boulevard de Grancy 54, 1007 Lausanne. The conference room has a separate entrance to the left of the main restaurant entrance. The place is a 2-min walk away from the train station.

Cost: The event costs CHF 25.- per person and includes an apero following the workshop.


How to sign up: pay via PayPal in advance to secure your spot:


About eKat Communication:

eKat Communication helps small businesses and entrepreneurs in the Lake Geneva region create an effective online presence that attracts new and better customers. Learn more: &

By | March 22nd, 2017|Other events|0 Comments

Training workshop: Filming & Conducting Interviews

film workshop

Presented by True Hero Films, a hands-on workshop to learn how to produce film portraits and testimonies on human rights and humanitarian issues.

By the end of the 1.5 day course you will be able to film and direct your own interviews.

28 March 14h00 to 17h00
& 29 March 09h00 to 17h00
@ CAGI, Route de Ferney 106, Genève 1202
Cost 350 chf

register online>>

By | March 20th, 2017|Other events|0 Comments

Lunch presentation: Insights into Human Rights Filmmaking

Presented by True Hero Films, come explore methods used by filmmakers to capture personal and engaging stories. Discover techniques to create stronger voices for human rights communication.

28 March 11h45 to 13h30, brown bag lunch presentation
@ CAGI, Route de Ferney 106, Genève 1202

register online>>

By | March 18th, 2017|Other events|0 Comments

TEDx Lausanne – April 21, 2017

The next TEDxLausanne event will take place at the UNIL Amphimax in Lausanne on 21 April 2017 at 14h00. The topic is  “Braving New Worlds” and will include some interesting speakers and topics linked to communications, including :


Most of the time, we face up to new worlds brought by relentless changes not of our making. A deep change brings risks and takes us out of our comfort zones: we will be confronted with confusion, uncertainty and fear. We can choose to adapt to the new conditions. Or we can choose to brave emerging worlds with curiosity, open minds, and purpose  – to be future-ready.

So, what new worlds await us?  Who are the visionaries crafting these new worlds?  Who will be the new winners?  How prepared are we, as a society and individuals, for the shift?   What part can we play in shaping the new world?

For further information and to register visit the TEDx Lausanne website.

By | March 15th, 2017|Other events|0 Comments

Workshop: Visual language and graphic facilitation (2 days), Geneva, April 2017

Visual language workshop Geneva 4-5 April 2017

A new workshop from Sarah Clark of Clear Thinnking Clear Communication

Tuesday 4 & Wednesday 5 April 2017, Geneva

For: anyone who wants to learn the basics of visual language and how to use a mix of simple drawings, colour, words and metaphors in a professional context. Engage both your right and your left brain and have fun!

Further information (pdf)  >>

By | March 8th, 2017|Other events|0 Comments