Social Media Strategy Masterclass – Impact Hub


3 hour workshop & 1 hour follow-up consultation with your trainer, Kathleen Holmlund (sign up here!)

Need to create a social media strategy but don’t know where to start?
Every action you take on your social networks should be a part of an overall communications and marketing strategy for your business or organisation. It may sound daunting, but every post, like and comment you make should be aligned with your organisational values and goals. By taking the time to create and implement a social media strategy you will find that your social efforts and skills will start to blossom naturally.

What is a social media strategy?
Quite simply, it is a summary and action plan for everything you plan to do and hope to accomplish for your business or organisation using social networks. It follows three main stages:

  1. An audit of your social media presence to establish your starting point
  2. Goal setting for how you would like it to look in the future
  3. Selecting the resources and tools you will need to reach those goals

What you will learn
During the workshop, I will take you through the whole process of creating a social media strategy. You will learn how to:

  • Conduct a social media audit
  • Create your social media goals & objectives
  • Create & improve your social profile
  • Get inspiration from industry leaders, peers, competitors, clients, etc
  • Create a content plan and editorial calendar
  • Experiment, track, reflect and adjust your plan

Who should attend?

  • SME business owners
  • Startups
  • Nonprofits & NGOs
  • Marketers & PR practitioners
  • Creative professionals
  • Anyone wishing to start their own business
  • Employees who have to manage social media channels

Pre-Course homework and post-course support

Before coming to the workshop, you will be invited to complete a set of tasks to get the most out of the training. Following the workshop, you will have a 1 hour one-on-one consultation either in person or over Skype. You can use this to review your progress, set some goals or get further clarity on specific areas of social media.

Your trainer & coach: Kathleen Holmlund

Kathleen has worked in the communications field across various corporate and nonprofit sectors for over 18 years. These include consumer electronics, automotive electronics, human rights, climate, business ethics, health and food. She has been developing and executing social media plans for over 10 years and loves being kept on her toes with this fast moving industry. She joined Impact Hub Geneva as a collaborator in Spring 2015, and has since focused her efforts on working with social entrepreneurs, startups and nonprofits who are purpose-driven in making a positive impact in our world. Check out her LinkedIn profile for more information.

Social Media Strategy Masterclass

By | June 14th, 2017|Other events, Professional development|0 Comments

Communication courses on humanitarian action in Geneva

The Geneva Centre for Education and Research in Humanitarian Action (CERAH), based in Geneva, is offering one week courses and a Certificate of Advanced Studies (7 weeks), further information:

Clear and efficient communication is essential to the success of projects carried out in humanitarian action. To succeed in their mission, it is important for humanitarian professionals to understand the different needs, stages and strategies of communication which play out during humanitarian project implementation. CERAH is one of the few institutes providing courses in communication that are specifically tailored for humanitarian action. 2 new short courses have been developed to complete CERAH’s course offering:

 Short Course – Dialogue with Communities

February 20 – 24, 2017

Develop a comprehensive knowledge and understanding of challenges, opportunities and limits of the dialogue with communities, including intercultural communication, accountability and strategy.

Short Course –  Media and Humanitarian Action: Approaches and Challenges

March 06 – 10, 2017

​Analyzing the media landscape, understanding the limits and constraints of media relations and developing effective messages to the media are most relevant skills for effective communication

7-weeks Certificate of Advanced Studies – Communication, Advocacy and Negotiation in Humanitarian Settings

February 13 – March 31, 2017

This diploma focuses on operational communication and enables participants to strengthen their communication competencies and develop proper advocacy and negotiation strategies in line with their humanitarian objectives and environment

By | January 24th, 2017|Professional development|1 Comment

New certificate – Communications Management in a Complex Environment

Designed for mid-career managers operating in communication-intensive functions (corporate communication, marketing, human resources, compliance), the news Certificate of Advanced Studies (CAS) Communications Management in a Complex Environment program is offered by the Faculty of Communication Sciences of the Universita della Svizzera italiana (USI).

The certificate provides a unique opportunity to delve deeply both conceptually and experientially into the communication challenges of today’s complex business world. Held in three campuses around the world, participants will study with peers enrolled in the MSc in Communication Management of Singapore Management University (SMU), enjoying a privileged setting for cross-cultural exchange.

The CAS Communications Management in a Complex Environment program takes place mostly during the summer, from the end of May to the end of September, allowing participants to optimize their time away from the office.

Further information>>

By | January 9th, 2017|Professional development|0 Comments

Transcending influence – Global advocacy in motion – Webinar

Webinar – Tuesday 06 December 2016, 18:00 – 18:45

From the Graduate Institute, Geneva: Ever wondered how advocacy works in practice? What about when the issues at stake are global in scope? Who are the actors and who are the influencers? What works, what doesn’t?

Join our panel of experts to hear about the winning ingredients of successful campaigns and transformative approaches that move beyond being part of the picture to framing the debate itself. Bring your own questions and insights to the table for this enlightening discussion on advocacy in international affairs.

Chair – Prof Davide Rodogno, Co-Director, Executive Certificate – Advocacy in International Affairs & Head of Dept of International History, Graduate Institute, Geneva

Dmitry Vishnyakov, ADV ‘12, Head of Gov Relations (Russia and Eurasian Economic Union), Nike

Deana Jordan Sullivan, ADV ‘13, Global Health Advisor, Washington D.C., Previously U.S. Department of State, U.S. Mission Geneva, Permanent Mission of Canada to the OAS

Habib Turki, ADV ‘13, Project Coordinator, Africa & the Middle East at International Road Transport Union (IRU)

More information>>

By | November 30th, 2016|Other events, Professional development|0 Comments

Executive Certificate in Advocacy – up to 50% reduction on tuition fees

 The Graduate Institute in Geneva currently offers an Executive Certificate on Advocacy in International Affairs. We are pleased to announce that members of the Geneva Communicators Network (that’s you) can benefit from a scholarship from 25% to 50% reduction on tuition fees. The application deadline is 30 November 2013.

The Executive Certificate runs from January to June 2014. The programme is especially designed for working professionals with classes on alternate Fridays and Saturdays.

Learn more about the programme>> 

Learn more about the scholarships>> 

View video testimonials of past students >>

By | November 18th, 2013|Professional development|0 Comments

New Certificate of Advanced Studies – Communication and Advocacy for Humanitarian Action

The CERAH of Geneva have launched a new 7 week certificate on Communication and Advocacy and Humanitarian Action that will start in February 2013.

Following is a description of the course:

Clear and efficient communication is essential to the success of projects carried out in emergency settings. NGO employees have to communicate effectively with each other, and often have to deal with media enquiries and inter-agency cooperation.

Communication during emergencies confronts several, important challenges. Humanitarian workers need to, often simultaneously, build positive relations with journalists, raise awareness and funds and lobby their cause.  

It is therefore important for humanitarian professionals to understand the different stages and strategies, which play out during emergency communication.  These range from the production and reception of information, to the use of old and new media and communication tools and to the formulation of effective press releases. Such practical expertise and competence needs to be complemented by critical understanding of media ethics and the wider media image of humanitarian action. This course delivers on both aspects.

Further information>>

By | November 13th, 2012|Professional development|0 Comments

Executive Seminars in Communication Management, Lugano – September & December 2012

USI Università della Svizzera italiana (Lugano, Switzerland) has announced the launch of two Executive Seminars in Communication Management.

The seminars are designed especially for senior and mid-career professionals with a vested interest in developing an integrated strategic view of communication management, from reputation and brand management to public affairs and financial communication:

Risk communication leadership
Theory, tools, and practical skills for communicating effectively
September 10-11, 2012. Lugano, Switzerland

Building the bridge between brand and reputation
USI Università della Svizzera italiana with the Tuck School of Business at Dartmouth
December 5-7, 2012, Lugano, Switzerland

More information >>

By | August 14th, 2012|Other events, Professional development|0 Comments

New Executive Certificate in Geneva – International Crisis Management

A new Executive Certificate – International Crisis Management has been launched by LEIDAR and the Graduate Institute of International and Development Studies. Starting in November 2012 and ending in March 2013, this new programme will be organized around three modules of three to five days each. The Executive Certificate will address the three key areas of crisis management: crisis and stakeholder mapping, risk assessment and crisis navigation.

The course is intended for professionals working in both public institutions and private sector companies, whether in the communications, government relations, advocacy, operations or human resources disciplines. The content of the programme will balance academic tuition with the acquisition of practical skills and tools, and include the participation of high-level external guest speakers.   Programme features include:

– A strong focus on mapping the various potential crises an organization can face, ranging from natural disasters, organizational mismanagement to armed conflicts

– A 360° approach to crisis mitigation – from risk assessment to crisis resolution

– Real-life practical crisis exercises

– Guest speakers from a variety of prominent organisations

More information>> 

By | July 4th, 2012|Professional development|0 Comments

New executive certificate in advocacy in Geneva

The Graduate Institute in Geneva and Leidar are launching an executive certificate in advocacy, starting in January 2012.

The course combines the academic perspective with practical experience to equip future leaders with the required skills to manage successful advocacy campaigns in today’s complex world and its challenging professional environment.

Some of the features of the programme include:

– Flexibility for working professionals: part-time programme twice a month on Friday and Saturday

– In-depth academic analysis combined with top-level professional training

– An expert international faculty with years of proven practical experience

·         An opening to a wide range of career opportunities in the private sector, international organisations and NGOs

Please check the website for the full programme:

By | September 25th, 2011|Professional development|0 Comments

New MA in Media Communications in Geneva

Webster University has launched a new MA in Media Communication at their Geneva campus.

Learn more about the programme in their brochure (pdf)>>

By | August 24th, 2011|Professional development|0 Comments