GCN lunch – 8 February 2019 wrap up

Thank you to all the participants of our recent lunchtime seminar on “How to use storytelling to drive change” with Elissa Bertot of Elissa Bertot Communications, held on Friday 8 February 2019.

During the presentation, Elissa identified 6 components of storytelling: the title, the hero, the quest, the struggle, the secret weapon, and the happy ending. She expanded on the 3 most critical ones: the hero, the quest and the happy ending.  The Hero being your audience, not your organization so the focus should be on them. The Quest is your audience’s challenge/pain, something they want changed which you must identify in order to sell them a solution. And the happy ending is your audience’s desired outcome, the transformation they want to achieve (with the help of your solution). 

Those who missed it or want to share with colleagues can watch the recording of the live stream on Facebook.

Below, are some images from the event (thanks to Geraldo Pestalozzi www.gpestalozzi.com).

Look out for our next event in the Spring.

Glenn, Patricia and Ekaterina

  • GCN lunch seminar 8 Feb 2019 - How to use storytelling to drive change with Elissa Bertot
By | February 12th, 2019|GCN lunch events, Uncategorised|0 Comments

GCN Apero wrap up

Thanks to all the enthusiastic communicators who joined our special apéro and participated in the The Annesci String Quartet’s interactive demonstration. It was a fun evening, that left everyone with some insights and inspiration.

Please find below, some photos thanks to Geraldo Pestalozzi www.gpestalozzi.com, www.objecitfsublime.ch.

Our next event is a lunchtime seminar, 8 February 2019, on Storytelling.

We look forward to seeing you there.

Glenn, Ekaterina, and Patricia

  • GCN Apero with The Annesci String Quartet - 22 January 2019
By | January 29th, 2019|GCN aperos, Uncategorised|0 Comments

GCN Lunch Wrap Up – Friday 1 June 2018

Thank you to the many members who attended D. Helen Shapiro‘s presentation last Friday on the new EU data protection rules – General Data Protection Regulation (GDPR) which came into effect on 25 May 2018. It was a very enlightening discussion and worth a follow up to ensure that you know your rights both as a business and an individual.

Below are a few photographs from the event, courtesy of photographer Geraldo Pestalozzi www.gpestalozzi.com 


  • GCN Lunchtime Seminar – new EU data rules – Friday 1 June 2018 with D. Helen Shapiro


By | June 6th, 2018|GCN lunch events, Uncategorised|0 Comments

GCN Lunch event wrap up

Thank you to all the GCN members who attended our GCN lunch event on Friday 13 April. A special thanks also to Vincent Lusser, responsible for communications at Geneva State’s Department of Town and Country Planning, Housing and Energy for his insightful presentation, presenting the innovative urban developments in Geneva and highlighting some of the communications challenges linked to their promotion.

Below are a few images captured by photographer Geraldo Pestalozzi.

  • Lunch event at CICG with Vincent Lusser, responsible for communications at the Geneva Urban Planning Office


By | April 20th, 2018|GCN lunch events, Uncategorised|0 Comments