Dear Communicators,

The Geneva Communicators Network is pleased to announce our first lunchtime seminar for 2019:

How to use storytelling to drive change – Friday 8 February 2019
There’s never been so much competition for your audience’s attention- so how do you make sure your message makes an impact? It’s not enough to just get noticed, you have to make your audience care enough to take action. Whether you want them to make a purchase, support your cause, get involved or change their minds, creating a story they care about is the only way to inspire action and drive change.

In this lunchtime seminar, you will learn a step-by-step storytelling framework you can apply to any communication, regardless of your audience. By the end of the seminar, you will know how to craft a compelling story that reaches your audience and changes minds, attitudes and behaviors.

Date: Friday 8 February 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.

Fee: CHF 30.- per person includes drinks and snacks

Please register online >>

Elissa Bertot is a communications strategist, copywriter and trainer. Through her consulting company, Elissa Bertot Communications, she helps organizations create stories that inspire action. Since 2015, Elissa has consulted for international organizations, non-profits, NGOs and small/medium-sized companies, helping them develop brands and messages that drive change. She also leads tailored communications workshops, teaching storytelling and brand strategy to communications teams and business owners. With more than 12 years’ experience in branding, communications, PR and marketing in Fortune 50 corporations, agencies and now as a consultant, Elissa is on a mission to change the way organizations communicate from the inside out.

Elissa Bertot