The International Trade Centre is launching their new report on AI and content creation – and invites Geneva Communicators to attend the launch – on 14 March at 3.30 pm in Geneva – please register here.

Here is further information on the event:

Like a genie trapped in a bottle, information was once contained in books and tightly controlled by newspapers. Then the Internet was launched 50 years ago as a way for government researchers to share information – 534 years after Gutenberg created his printing press. Now, with the latest wave of AI-generated tools, anyone can publish their ideas, opinions, and experiences. AI as a force in business has been unleashed, and it is changing how we work and what we read.

The ITC Innovation Lab is pleased to host the launch of a new ITC report, called Living with the Genie – Artificial Intelligence in Content Creation for Small Businesses in Trade.

Join the authors and contributors to explore the promise and perils of AI tools when creating content in the workplace.

The launch will take place on 14 March at 3.30 pm, in the ITC conference plenary room, 54 rue de Montbrillant, and will be followed by an apéritif.

Register here for the event >> 

The Geneva Centre for Humanitarian Studies is offering an online course over two weeks on “Digital Innovation in Humanitarian Action” from 17 – 28 October 2022.

Since the 2016 World Humanitarian Summit, enthusiasm over the potential of digital innovations and new technologies to improve humanitarian assistance has dominated the aid sector. While it shows the prevalence of technological determinism and data revolution among aid actors, the relation of humanitarian assistance to innovations is not unprecedented. The growing involvement of tech companies in global philanthropy has only accelerated this “innovation turn”. From crowd-sourced data used to create crisis mapping to the expansion of drones to facilitate relief distribution, humanitarian innovations capture a large diversity of digital and technological creations meant to improve the efficiency of humanitarian assistance during disasters, conflicts and migration. Exploring the entanglements between neoliberal actors, innovation labs, “tech for good”, data management and humanitarian governance allows questioning the opportunities and challenges of such innovations beyond the “tech utopia”.

Further information and registration>>

Hurricane Media is offering communicators in Geneva a free training session on “Effective communications in a video first world” –  Wed, 29 June 2022,  08:30 – 11:00 CEST

The session will  cover:

– Explain the theory of video marketing, including the psychology of effective content .

– Introduce basic models that can be used to understand video, including “Hero, Hub, Help” and the “digital content funnel”.

– Look at specific social channels and how to use video on them, including YouTube, Tik Tok, Instagram and Facebook.

– Give tips on how to run effective organic and paid campaigns.

– Show how to use emotions in your content to drive behaviour change.

– Explore how brands and charities can use Content hubs to build an audience and drive action.

– Discuss content creation on a limited budget.

– Showcase new technologies including interactive and personalised video .

– Answer all your video questions.

Learn more about the session and register here. 

Presented by the SEO & Web Swiss Chapter:

Stories have the power to move us and change our behaviour, to shift us from indifference to positive, constructive action. But too many organisations throw away the chance to use this simple, straightforward technique to achieve their goals. Worse still, poor storytelling is losing them their audience, their reputation and their funding, which has a knock-on effect on staff morale and engagement.

The good news, however, is that this situation can be turned around and with powerful results. ‘Corporate storytelling’ is about helping organisations better reach their goals through accessible, compelling and moving stories. This webinar will look at how, when underpinned by the correct and effective Search Engine Optimisation (SEO), Corporate Storytelling enables content creators to reach targeted and wider audiences.

Speakers:

Robert Bartram is a Corporate Storyteller of over 25 years’ experience, having worked for organisations as diverse as the UK government, the BBC and the United Nations, as well as several private companies. He will set out what organisations often get wrong with their storytelling, before outlining his three-phased approach for producing much better – and well-deserved – results.

Nadia Mojahed: A Digital SEO consultant offering personalized and actionable custom SEO workshops as well as top SEO consultancy services to local and international brands. She helps with SEO strategy, technical website audits, content marketing, backlink building & performance optimization and digital strategy planning and impelmentation.

Meeting details:

Date: Friday 13 May, 2022

Time: 9:00 AM – 09:40 AM (CEST)

Location: Online

Sign up for the event here>>

Join online on Monday April 11th at 18h Geneva time for   Webster University Geneva’s next Spotlight Seminar:

Gaming: “What’s Next”

Webster University’s Assistant Professor of Game Design Matt Burton discusses the future of gaming trends and technology. Matt will talk about how game design technology is used in a variety of different industries from film to architecture and for a wide range of uses from training simulations to virtual production

Further information >> 

Dear communicators,

We are pleased to announce our first event for 2022, hosted jointly with the Basel Communicators Network:

Stephen Welch, FRSA and Director of Archetypical Ltd. will introduce us to the three key elements of Trust, using the “Trust Equation”. This 1-hour session will be a modified version of a workshop he has developed for senior executive teams, to help them build trust and improve organizational effectiveness. By attending this session, you will learn the approach and be able to apply it to create your own success.

Date: Wednesday  9 February 2022
Time: 12h00-13h00
Register here>>