3 December 2021 – search engine optimization

With growing online competition, search engine optimization (SEO) is necessary for businesses and organizations to gain a competitive edge, grow user intelligence and tap into traffic forecasts and industry trends.


Learning about SEO will enable you to understand how and where you appear online and how to control it. The more you “own” your presence, the greater this will directly impact the first impressions your potential clients will have. Nadia Mojahed will share how to define your SEO strategy, set your KPIs, and Implement the right processes to optimize and grow your digital presence on search engines.


Date: Friday 3 December 2021
Time: 12h30 to 13h30
Location: Online via Zoom
Cost: Free of charge


Speaker: Nadia Mojahed is a Digital SEO Consultant based in Geneva. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic, technical, and content SEO and managing multi-lingual sites. She applies SEO as a business development tool and helps with in-house SEO training and strategy workshops. After being In the digital marketing field for more than 13 years, she founded her boutique SEO agency, seotransformer.com, in 2019.
By | November 25th, 2021|GCN lunch events|0 Comments

First event for 2021 – online simulation game – 21 January 2021

Welcome to our first event for 2021, an online simulation game for communicators!

Come and play Corporate Snakes and Career Ladders, an on-line simulation that helps you navigate the ambiguity between communication theory and practice as you encounter real-life scenarios.

When you play Corporate Snakes and Career Ladders, you will take on the role of Carmen Spinoza, Corporate Communications Director of a major international company. You will be presented with a series of communication challenges which you need to resolve as a team. Your challenge is to think strategically and position yourself (aka Carmen) as a strategic adviser to the senior leadership team. How will you get – and keep – a seat at the table? The on-line taster workshop is a mini version of training that has been delivered to communication professionals around the world and is now coming to the Geneva Communications Network.

When: 12h30-14h00 – Thursday 21 January 2021
Where: Online (via Zoom)
Cost: Free of charge

Register online for the event>>

Join us on 21 January for a fun, interactive session that will give you a chance to network with your peers from across the region … and beyond. Don’t forget to bring a sandwich!

You can find out more about the game at  www.corporatesnakes.org


By | December 22nd, 2020|GCN lunch events|0 Comments

Online Panel Discussion – 2 December 2020; 12h30-13h30

Communications in 2021 – how are organisations managing communications in the current uncertain environment?

Until we can resume our traditional networking events, we would like to invite you to our next online event, which will be held on 2 December from 12h30 to 13h30. We will be using the Zoom platform for the event.

COVID-19 has had an impact on many facets of society including how organisations communicate. What are the implications for organisations and individuals? How are they adapting or is it “business as usual”? Our panel drawn from the non-profit, private and consultancy sectors will discuss how in 2020 they have changed the way they and their organisations communicate and what this means for communications in the future.

Date: Wednesday 2 December 2020
Time: 12h30 to 13h30
Location: Online via Zoom
Cost: Free of charge

Register for the event>>

The panel:

  • Elizabeth Poll, Director of Communications, Medicines for Malaria Venture
  • Rachael Remaly Franco, Associate Director Public Affairs, Europe Region, Incyte
  • Robert Bartram, Writing and Editing Consultant, RBComms
  • Panel host: Melita Campbell, Business Coach for Female Entrepreneurs
By | November 24th, 2020|GCN lunch events|0 Comments

online presentation Friday 26 June 2020 – Beyond Coronavirus – new technologies, media and communications

Dear Communicators,

With current circumstances temporarily preventing any further networking lunches, we would like you to join us in our first event of a new series of online presentations:

Beyond Coronavirus: new technologies, media and communications

The Coronavirus pandemic has made us increasingly aware of the essential role technology has in our lives, both professional and personal. The coming decade will be the most ground-breaking in history, with revolutionary new technologies becoming increasingly integrated into humanity. As a communicator, it will be increasingly important to be aware of, understand, and manage these technologies. Dr Nicoletta Iacobacci has been working in media and technology for over 20 years. In this virtual GCN presentation, she will discuss key topics such as emerging media, including, transmedia, technologies and digital cultures such as virtual and augmented reality, artificial intelligence, and digital humans.

Date: Friday 26 June 2020
Time: 12h30 to 13h30
Location:  Online via Zoom
Cost: Free of charge
By | June 24th, 2020|GCN lunch events|0 Comments

Lunch event – Friday 13 March 2020 – Postponed!

Please note this event has been postponed due to the situation with the Covid 19 virus – it will be re-scheduled

Technological Progress: what is the role of ethics? – with Dr. Nicoletta Iacobacci

This coming decade will be the most ground-breaking in history, with revolutionary new technologies leading the path in innovation. At the same this raises questions about the implications of this progress on the future of humanity and how to keep up with concepts as ageless societies, software-based immortal humans, cybernetic organisms, and means of transport at lightning speed. An essential element in this debate is “ethics”, which should be fundamental to any debate about technological progress. Join Dr. Nicoletta Iacobacci in addressing questions about the role of ethics, technology and communications.

Date: Friday 13 March 2020
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks

About the speaker:  Nicoletta Iacobacci, PhD, is an ethical influencer who engages executives, thinkers, artists, innovators, entrepreneurs, and students in conversations about ethics and emerging technologies. She is the founder of Ethica.ly, a platform for engaging reflections on the consequences of exponential innovations, and currently serves as an adjunct professor at Webster University Geneva and at Jinan University in Guangzhou, China, where she is investigating the future implications of technology on society. She has been a resident at the Rockefeller Foundation Bellagio Center, a curator of TEDx events, the Ambassador for Singularity University Geneva, and the leader of the ethical framework for Hyperloop Transportation Technology. Her book Exponential Ethics, supported by the Rockefeller Foundation, has been published in English and in Chinese.

By | February 25th, 2020|GCN lunch events|0 Comments

GCN Lunch – 29 November 2019 – wrap up

Thanks to all the participants who attended the GCN lunch event on Friday. Communications and reputation management specialist Toomas Kull provided some interesting insights into reputation and crisis management in the 2020s, particularly linked to digital challenges.

Below are a few photos of the event, courtesy of photographer Geraldo Pestalozzi.

We look forward to seeing you at our next event in January 2020.

Happy holidays!

The GCN team


  • GCN-2019_Lunch Toomas Kull_photo by GPestalozzi -
By | December 3rd, 2019|GCN lunch events|0 Comments

Lunchtime seminar – Reputation and crisis management in the 2020s – 29 November 2019

Trust is an enabler for organisations – making a wide range of activities, transactions and interactions possible regardless of sector or size. Betrayals of trust have major organisational and business consequences. Leaders who violate the trust of their stakeholders soon find themselves ousted.

As we face the start a new decade… How is the building of trust changing for organisations and their leaders? In today’s environment, are there any new principles we should focus on to navigate a crisis? Do the classic best-practice principles of crisis communications still apply?

Toomas Kull will consider the challenges leaders face in managing reputation (their organisation’s as well as their own), and provide recommendations on how to prepare for and survive reputation-threatening scenarios. Participants will be encouraged to also share their perspectives and insights.

Date: Friday 29 November 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >> 


About the speaker: Toomas Kull is a communications and reputation management specialist.Toomas Kull_Profile He is a consultant at Cabinet Privé de Conseils (CPC), the Swiss public relations and public affairs agency. He has over ten years’ experience in advising organisations across sectors, from profile raising campaigns, to issues management, crisis communications, and litigation PR. Prior to joining CPC, he worked in two London-based communications consultancies. He started his career in the public sector, working in the European Commission and the UK’s Ministry for Business.

crisis image
By | October 22nd, 2019|GCN lunch events|0 Comments

GCN Networking Lunch on digital communication, 4 October – wrap up

Thank you to all the participants who joined our networking lunch event and contributed to the creative session on: are you meeting the challenges of digital communications?, held at the Geneva Press Club on Friday, October 4th.

The group found some very interesting perspectives on 5 questions:
1. What are the current challenges you and/or your organisation face in digital communications?
2. What do you think are the main trends in digital communications?
3. What skills do communicators need for digital communications?
4. What are some examples of best practices in digital communications?
5. What is one thing you will STOP / START doing in digital communications from now on?

Here is a brief infographic with some of the results from the discussion:

Below also find below some images of the event, thanks to the generous photographer Geraldo Pestalozzi

Stay tuned for our next event at the end of November.

The GCN team


  • CGN-2019_Lunch Discussion on Digital Communication_photo by GPestalozzi -
By | October 8th, 2019|GCN lunch events|0 Comments

Lunchtime Discussion Forum – are you meeting the challenges of digital communications? – Friday 4 October 2019

The Geneva Communicators Network is pleased to announce our next lunchtime event for 2019:

Lunchtime Discussion Forum – are you meeting the challenges of digital communications? – Friday 4 October 2019

Managing digital communications is one of the main challenges for communicators today. How is your organisation coping with the ever-changing digital landscape? What solutions have organisations found to manage multiple social media platforms and websites? What priorities are organisations setting and which audiences are they aiming to reach? How to ensure the legitimacy of your message in a world increasingly overwhelmed by fake news? Do you have best-practice tips to share?

Whatever your questions, come and discuss with like-minded communication professionals at our lunchtime discussion forum in the spirit of exchange to help all our organisations improve their digital communications and be better heard in this age of social media and online buzz. Attendees will be divided into discussion groups to address several questions and report back to the wider group.

Date: Friday 4 October 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >>

We look forward to seeing you!

By | September 12th, 2019|GCN lunch events|0 Comments

GCN lunch – 5 April 2019 – wrap up

Thank you to all the participants of our recent lunchtime seminar on “Personal brand and reputation management: security strategies to keep your identity safe”, held at the The Swiss Press Club on Friday 5 April 2019

Thank you to Stephane Koch for enlightening and frightening us about the potential dangers lurking on the Internet. But most importantly, thank you for providing the audience with some very valuable strategies to keep our information and identity safe.
Below, are some images from the event (thanks to Geraldo Pestalozzi www.gpestalozzi.com; www.objectifsublime.ch).

Look out for our next event in June/July.

Glenn, Patricia and Ekaterina

  • GCN lunch seminar 5 Apr 2019 - Personal brand and reputation management: security strategies to keep your identity safe with Stephane Koch
By | April 8th, 2019|GCN lunch events|0 Comments