Lunchtime seminar – Reputation and crisis management in the 2020s – 29 November 2019

Trust is an enabler for organisations – making a wide range of activities, transactions and interactions possible regardless of sector or size. Betrayals of trust have major organisational and business consequences. Leaders who violate the trust of their stakeholders soon find themselves ousted.

As we face the start a new decade… How is the building of trust changing for organisations and their leaders? In today’s environment, are there any new principles we should focus on to navigate a crisis? Do the classic best-practice principles of crisis communications still apply?

Toomas Kull will consider the challenges leaders face in managing reputation (their organisation’s as well as their own), and provide recommendations on how to prepare for and survive reputation-threatening scenarios. Participants will be encouraged to also share their perspectives and insights.

Date: Friday 29 November 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >> 

 

About the speaker: Toomas Kull is a communications and reputation management specialist.Toomas Kull_Profile He is a consultant at Cabinet Privé de Conseils (CPC), the Swiss public relations and public affairs agency. He has over ten years’ experience in advising organisations across sectors, from profile raising campaigns, to issues management, crisis communications, and litigation PR. Prior to joining CPC, he worked in two London-based communications consultancies. He started his career in the public sector, working in the European Commission and the UK’s Ministry for Business.

crisis image
By | October 22nd, 2019|GCN lunch events|0 Comments

GCN Networking Lunch on digital communication, 4 October – wrap up

Thank you to all the participants who joined our networking lunch event and contributed to the creative session on: are you meeting the challenges of digital communications?, held at the Geneva Press Club on Friday, October 4th.

The group found some very interesting perspectives on 5 questions:
1. What are the current challenges you and/or your organisation face in digital communications?
2. What do you think are the main trends in digital communications?
3. What skills do communicators need for digital communications?
4. What are some examples of best practices in digital communications?
5. What is one thing you will STOP / START doing in digital communications from now on?

Here is a brief infographic with some of the results from the discussion:

Below also find below some images of the event, thanks to the generous photographer Geraldo Pestalozzi

Stay tuned for our next event at the end of November.

The GCN team

 

  • CGN-2019_Lunch Discussion on Digital Communication_photo by GPestalozzi -
By | October 8th, 2019|GCN lunch events|0 Comments

Lunchtime Discussion Forum – are you meeting the challenges of digital communications? – Friday 4 October 2019

The Geneva Communicators Network is pleased to announce our next lunchtime event for 2019:

Lunchtime Discussion Forum – are you meeting the challenges of digital communications? – Friday 4 October 2019

Managing digital communications is one of the main challenges for communicators today. How is your organisation coping with the ever-changing digital landscape? What solutions have organisations found to manage multiple social media platforms and websites? What priorities are organisations setting and which audiences are they aiming to reach? How to ensure the legitimacy of your message in a world increasingly overwhelmed by fake news? Do you have best-practice tips to share?

Whatever your questions, come and discuss with like-minded communication professionals at our lunchtime discussion forum in the spirit of exchange to help all our organisations improve their digital communications and be better heard in this age of social media and online buzz. Attendees will be divided into discussion groups to address several questions and report back to the wider group.

Date: Friday 4 October 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >>

We look forward to seeing you!

By | September 12th, 2019|GCN lunch events|0 Comments

GCN lunch – 5 April 2019 – wrap up

Thank you to all the participants of our recent lunchtime seminar on “Personal brand and reputation management: security strategies to keep your identity safe”, held at the The Swiss Press Club on Friday 5 April 2019

Thank you to Stephane Koch for enlightening and frightening us about the potential dangers lurking on the Internet. But most importantly, thank you for providing the audience with some very valuable strategies to keep our information and identity safe.
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Below, are some images from the event (thanks to Geraldo Pestalozzi www.gpestalozzi.com; www.objectifsublime.ch).

Look out for our next event in June/July.

Glenn, Patricia and Ekaterina

  • GCN lunch seminar 5 Apr 2019 - Personal brand and reputation management: security strategies to keep your identity safe with Stephane Koch
By | April 8th, 2019|GCN lunch events|0 Comments

Next lunchtime seminar – Friday 5 April 2019

The Geneva Communicators Network is pleased to announce our next lunchtime seminar for 2019:

Personal brand and reputation management: security strategies to keep your identity safe – Friday 5 April 2019
 
The digital transformation has had a profound impact on organisations and individuals. It has created new opportunities for communications but also requires new skills to understand and manage the dangers and risks. Digital threats including cyber-attacks, ransomware and “hacktivist” movements are increasingly prevalent in our society. Through social media these threats can spread quickly and impact not only our working environment but also our personal reputation. In addition, fake news, bots and influence buying, have facilitated the spread of misinformation and the means to manipulate both our personal brand and the reputation management of organisations.
How do we protect ourselves from these threats? Stephane Koch, expert in internet security, cybercrime, and digital strategies, will explain some of the most important threats that we face today and how to manage information and reputation in light of these dangers.
Date: Friday 5 April 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >>

About the speaker: 
Stephane Koch has a Masters of Advanced Studies (MAS) in Economic Crime Investigations, and a degree of Specialist in Public Relations (ISRP). Specializing in online reputation, Crisis, Social Media, and information security. Stephane is also a trainer and lecturer both in the public and private sector, also working with a number of schools and universities. In recent years, in collaboration with Reporters Without Borders, he has conducted information security workshops for journalists at the Medill School of Journalism, the National Press Club and Columbia University Graduate School of Journalism, CUNY Graduate School of Journalism, New York University’s Arthur L. Carter Journalism Institute.
By | March 14th, 2019|GCN lunch events|0 Comments

GCN lunch – 8 February 2019 wrap up

Thank you to all the participants of our recent lunchtime seminar on “How to use storytelling to drive change” with Elissa Bertot of Elissa Bertot Communications, held on Friday 8 February 2019.

During the presentation, Elissa identified 6 components of storytelling: the title, the hero, the quest, the struggle, the secret weapon, and the happy ending. She expanded on the 3 most critical ones: the hero, the quest and the happy ending.  The Hero being your audience, not your organization so the focus should be on them. The Quest is your audience’s challenge/pain, something they want changed which you must identify in order to sell them a solution. And the happy ending is your audience’s desired outcome, the transformation they want to achieve (with the help of your solution). 

Those who missed it or want to share with colleagues can watch the recording of the live stream on Facebook.

Below, are some images from the event (thanks to Geraldo Pestalozzi www.gpestalozzi.com).

Look out for our next event in the Spring.

Glenn, Patricia and Ekaterina

  • GCN lunch seminar 8 Feb 2019 - How to use storytelling to drive change with Elissa Bertot
By | February 12th, 2019|GCN lunch events, Uncategorised|0 Comments

Lunchtime Seminar Friday 8 February 2019 – How to use storytelling to drive change

Dear Communicators,

The Geneva Communicators Network is pleased to announce our first lunchtime seminar for 2019:

How to use storytelling to drive change – Friday 8 February 2019
There’s never been so much competition for your audience’s attention- so how do you make sure your message makes an impact? It’s not enough to just get noticed, you have to make your audience care enough to take action. Whether you want them to make a purchase, support your cause, get involved or change their minds, creating a story they care about is the only way to inspire action and drive change.

In this lunchtime seminar, you will learn a step-by-step storytelling framework you can apply to any communication, regardless of your audience. By the end of the seminar, you will know how to craft a compelling story that reaches your audience and changes minds, attitudes and behaviors.

Date: Friday 8 February 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.

Fee: CHF 30.- per person includes drinks and snacks

Please register online >>

Elissa Bertot is a communications strategist, copywriter and trainer. Through her consulting company, Elissa Bertot Communications, she helps organizations create stories that inspire action. Since 2015, Elissa has consulted for international organizations, non-profits, NGOs and small/medium-sized companies, helping them develop brands and messages that drive change. She also leads tailored communications workshops, teaching storytelling and brand strategy to communications teams and business owners. With more than 12 years’ experience in branding, communications, PR and marketing in Fortune 50 corporations, agencies and now as a consultant, Elissa is on a mission to change the way organizations communicate from the inside out.

Elissa Bertot
By | January 21st, 2019|GCN lunch events|0 Comments

GCN Lunch 9 November 2018 – wrap up

Thanks to the many communicators who came to hear Ekaterina Filippova’s presentation about Facebook ads. Participants learned different techniques on how to master Facebook Ads and felt more comfortable integrating these into their strategies to effectively promote their products, services or initiatives.

Below are a few photos of the event courtesy of Geraldo Pestalozzi photography.

Stay tuned for details about our next event, which will be an evening apero.

  • GCN lunch seminar 9 Nov 2018 - Use Facebook Ads to increase visibility with Ekaterina Filippova
By | November 19th, 2018|GCN lunch events|0 Comments

Lunchtime Seminar: How to use Facebook Ads to increase your organisation’s visibility – 9 Nov. 2018

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 9 November 2018.

How to use Facebook Ads to increase your organisation’s visibility

With the enormous volume of content published on social media every day, many organisations struggle to be seen and heard by their target audiences. Visibility on Facebook can be particularly tough to crack due to the changing algorithms and diminishing organic reach. So how can you effectively reach your audience without breaking the bank? Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your budget.

In this lunchtime seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your organisation to your target audience.

Seminar objectives: 

  • Understand how to use Facebook Ads strategically to increase visibility of your organisation
  • Learn what aspects of Facebook Ad creation are most critical and how to make your ads more effective
Date: Friday 9 November 2018
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks

Please register online >>


About the speaker: 

Ekaterina (Kat) Filippova, is an Online Visibility Expert for entrepreneurs and Founder of eKat Communication. Kat works with small business owners who don’t know how to position themselves to get clients or how to increase their online visibility.
She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively.
Before embarking on the exciting journey of running her own business, Kat spent 8 years at a multinational medical technology company. She held a variety of European roles, responsible for communication to 1’600 employees.
Kat has 11 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication and board member of the Geneva Communicators Network.
By | October 11th, 2018|GCN lunch events|0 Comments

GCN Lunch Wrap Up – Friday 1 June 2018

Thank you to the many members who attended D. Helen Shapiro‘s presentation last Friday on the new EU data protection rules – General Data Protection Regulation (GDPR) which came into effect on 25 May 2018. It was a very enlightening discussion and worth a follow up to ensure that you know your rights both as a business and an individual.

Below are a few photographs from the event, courtesy of photographer Geraldo Pestalozzi www.gpestalozzi.com 

 

  • GCN Lunchtime Seminar – new EU data rules – Friday 1 June 2018 with D. Helen Shapiro

 

By | June 6th, 2018|GCN lunch events, Uncategorised|0 Comments