Lunchtime Seminar: How to use Facebook Ads to increase your organisation’s visibility – 9 Nov. 2018

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 9 November 2018.

How to use Facebook Ads to increase your organisation’s visibility

With the enormous volume of content published on social media every day, many organisations struggle to be seen and heard by their target audiences. Visibility on Facebook can be particularly tough to crack due to the changing algorithms and diminishing organic reach. So how can you effectively reach your audience without breaking the bank? Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your budget.

In this lunchtime seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your organisation to your target audience.

Seminar objectives: 

  • Understand how to use Facebook Ads strategically to increase visibility of your organisation
  • Learn what aspects of Facebook Ad creation are most critical and how to make your ads more effective
Date: Friday 9 November 2018
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks

Please register online >>


About the speaker: 
Ekaterina (Kat) Filippova, is an Online Visibility Expert for entrepreneurs and Founder of eKat Communication. Kat works with small business owners who don’t know how to position themselves to get clients or how to increase their online visibility.
She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively.
Before embarking on the exciting journey of running her own business, Kat spent 8 years at a multinational medical technology company. She held a variety of European roles, responsible for communication to 1’600 employees.
Kat has 11 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication and board member of the Geneva Communicators Network.
By | October 11th, 2018|GCN lunch events|0 Comments
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GCN Lunch Wrap Up – Friday 1 June 2018

Thank you to the many members who attended D. Helen Shapiro‘s presentation last Friday on the new EU data protection rules – General Data Protection Regulation (GDPR) which came into effect on 25 May 2018. It was a very enlightening discussion and worth a follow up to ensure that you know your rights both as a business and an individual.

Below are a few photographs from the event, courtesy of photographer Geraldo Pestalozzi www.gpestalozzi.com 

 

  • GCN Lunchtime Seminar – new EU data rules – Friday 1 June 2018 with D. Helen Shapiro

 

By | June 6th, 2018|GCN lunch events, Uncategorised|0 Comments
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GCN Lunchtime Seminar – new EU data rules – Friday 1 June 2018

GDPR

The new EU data protection rules – how does it affect me and my workplace?

This presentation will explore the realities behind the General Data Protection Regulation (GDPR), an EU law that comes into effect on 25 May 2018. For communicators – even those outside of the EU – the GDPR has significant impact on how you collect and store audiences’ data. We will look into some useful definitions, learn some of the language needed to approach the subject and formulate a basic road-map to compliance. Our speaker approaches the topic in a very practical way, with strong emphasis on down to earth risk management and explaining the “rules of the game” for GDPR.

Date: Friday, 1 June 2018
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks – please register online >>


About the speaker:

D. Helen Shapiro is a GDPR & innovation consultant. Her business acumen is firmly set in sales, global operations, compliance and physical risk management / cross border secure logistics. As a trainer, she focuses on GDPR-compliance organizational transformation, leadership skills, governance, process optimization and risk management.

Helen is a sought after mentor in various accelerators (e.g. MassChallenge Switzerland, IBM AlphaZone) and a recognized judge in business competitions (e.g. CyberChallenge at GCSP, Masschallenge CH). She is a member of the international advisory Board to Cyber-Aid.org at the Geneva Centre for Security Policy.

Helen spent over 17 years in risk management, security & international physical trade, and over 10 years in professional corporate training. In her last corporate position she ran AMS (Americas) region for an enterprise class global software company.

Please register online >>

By | May 3rd, 2018|GCN lunch events|0 Comments
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GCN Lunch event wrap up

Thank you to all the GCN members who attended our GCN lunch event on Friday 13 April. A special thanks also to Vincent Lusser, responsible for communications at Geneva State’s Department of Town and Country Planning, Housing and Energy for his insightful presentation, presenting the innovative urban developments in Geneva and highlighting some of the communications challenges linked to their promotion.

Below are a few images captured by photographer Geraldo Pestalozzi.

  • Lunch event at CICG with Vincent Lusser, responsible for communications at the Geneva Urban Planning Office

 

By | April 20th, 2018|GCN lunch events, Uncategorised|0 Comments
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GCN Lunchtime Seminar, Friday 13 April 2018

Dear Communicators,

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 13 April 2018.

Successes and challenges in communicating to multi-stakeholder audiences: the example of the Geneva Urban Development Projects.

Geneva is a great place to live and work, but some may find that housing and transportation have been a challenge! So what is Geneva doing about it? Come and discover at our next “Geneva Communicators Network” lunch event to be held on Friday 13 April 2018 at the Conference Centre in Geneva.

This special event will feature Vincent Lusser, responsible for communications at Geneva State’s Department of Town and Country Planning, Housing and Energy. While taking you on a special tour of the urban development project augmented reality display, Vincent will discuss the communication challenges linked to the development of the Geneva urban projects, the public debates they raise and how to manage the differing views and diverse publics.

Date: Friday 13 April 2018
Time: 12h30 to 14h00
Location: Centre de Conférences de Varembé (FIPOI); Rue de Varembe 13 – 1202 Genève (Near Place des Nations)
Fee: CHF 30.- per person includes drinks and snacks – please register online >> 
The exhibition presents the urban development projects in augmented reality on a giant floor photo of the region featuring aspects such as housing and activity areas, the Léman Express rail network, the Nations road and tunnel or public equipment and infrastructure for the canton’s energy transition. Projects for the Nations area are specially highlighted, including with the model of the “Cité de la Musique”.
We look forward to seeing you!
Patricia, Glenn, Melitta and Ekaterina
Geneva Communicators Network
urban exhibition geneva
By | March 16th, 2018|GCN lunch events|0 Comments
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GCN Lunch – Friday 2 March – wrap up

Thank you to the many members who managed to attend our GCN lunch last Friday 2 March, in spite of the challenging weather.

Thank you also to Michael Gentle who gave an interesting presentation on “What the press can teach us about business writing”.  Below, a few shots of the event.

Our next event will be held on 13 April at the Geneva Conference Centre (CICG). Stay tuned for details shortly.

The GCN Team

 

Michael Gentle, Founder and CEO, The First Three Lines, www.thefirstthreelines.com

Michael Gentle, Founder and CEO, The First Three Lines, www.thefirstthreelines.com

Questions from participants on “What the press can teach us about business writing”

Networking lunch following the presentation.

Thanks to Fiza Kahn from Safran Cuisine for her excellent catering.

By | March 5th, 2018|GCN lunch events|0 Comments
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Lunch seminar – 2 March 2018

Michael Gentle

Dear Communicators,

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 2 March 2018:

What the press can teach us about business writing

Ah, the press. They separate fact from fiction – then print the fiction…

Okay, that may be unfair. But love them or hate them, journalists have mastered the art of clarity. Whether it’s complex issues in science, politics or business, their articles are always easy to read and understand. The same cannot be said about many of the e-mails, proposals and reports that clog our inboxes or clutter up our desks.

What makes journalists able to write clearly? After all, they aren’t inherently smarter than the rest of us, so they must be doing something right.
Come and listen to an insightful and entertaining talk on what separates business writing from media writing. You’ll be able to borrow many of their techniques with minimal effort, and start to apply them in your own business writing almost immediately.

Date: Friday 2 March 2018
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >> 

About the speaker:
Michael Gentle is the CEO and founder of The First Three Lines, a Geneva-based consultancy that teaches the essentials of business writing in focused 3-hr workshops.

He has worked in IT, project management, sales and marketing in global companies such as Apple, WorldCom, The Bank of Tokyo and Nestlé. The ability to communicate clearly and effectively was essential in allowing him to sell his ideas, products and services in highly competitive environments.

He is the author of a number of best-selling books, from Customer Relationship Management (CRM) to IT Financials, and has written numerous articles in the press, in both English and French.

By | February 12th, 2018|GCN lunch events|0 Comments
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GCN lunch seminar 9 Nov 2017 wrap-up

GCN lunch seminar, 9 Nov 2017 -

Thanks to the some 50 participants at our lunch workshop last Thursday on “Why Your Organization Needs a Community” – and special thanks to our speaker Kelly Hungerford of CommunityWorks for her interesting and engaging presentation!

Many thanks also to the photographer Geraldo Pestalozzi for the great images of the event below.

  • GCN lunch seminar, 9 Nov 2017 -
  • GCN lunch seminar, 9 Nov 2017 -
  • GCN lunch seminar, 9 Nov 2017 -
  • GCN lunch seminar, 9 Nov 2017 -
  • GCN lunch seminar, 9 Nov 2017 -
  • GCN lunch seminar, 9 Nov 2017 -
  • GCN lunch seminar, 9 Nov 2017 -
By | November 16th, 2017|GCN lunch events|0 Comments
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Why Your Organization Needs a Community

GCN lunch seminar with Kelly Hungerford 9 November 2017

Small budget and few resources available — does this sound familiar? It’s a challenge almost all marketers, organizations and business owners have in common.

What if you could extend your team to scale your resources and reach your goals without increasing your budget?

This is where understanding your audience and building digital communities come in.

Join us as we discuss ways to grow and manage your digital community to further company or organizational goals. You’ll walk away with tips on how to:

  • Identify areas where communities can support your business or organization
  • Use social media to identify, grow and bolster your success
  • Measure impact on your bottom line

***********************************

The Geneva Communicators Network is pleased to invite you to our next lunchtime seminar:

Date: Thursday, 9 November 2017
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks

Please register online>>

**************************************

About Kelly Hungerford

Kelly is a native Californian and Marketing Operations Consultant living in Lausanne, Switzerland. She helps global brands in Europe with the planning and implementation of pan-European marketing platforms, programs and digital transformation.

For the past 20 years Kelly has held roles spanning large account sales, customer development, and technology for fortune 500 companies and startups in retail, and low-tech and high-tech industries.

In her former role as Head of Content, Communications and Community Development at Paper.li, Kelly was tasked with building customer-centric organization from the ground up. She built multiple communities simultaneously to support Customer Service, Marketing, and Product Development with the goal of increasing brand awareness, reducing churn, driving growth and innovating product. But most importantly, created a place called home for more than 500,000 end-users and 6 million monthly visitors.

After leaving Paper.li, Kelly started CommunityWorks, a strategic social media and audience development agency, to help marketers, business owners and entrepreneurs integrate digital community building into their business strategies.

Kelly is also the founder of #DropinDigital, a Saturday morning free social business consulting service for solopreneurs, and vice-president of Women in Digital Switzerland, a networking and knowledge sharing platform of more than 1500 women in six cities across Switzerland.

By | October 15th, 2017|GCN lunch events|1 Comment
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Facebook live streaming of GCN lunch seminar this Friday

GCN lunch seminar 31 March 2017 Facebook live streaming announcement

GCN lunch seminar “Your hidden secrets – communicate with power and influence” with Mahima Klinge is taking place this Friday, 31 March 2017.

For those of you who cannot make it to the event this time, we will be BROADCASTING this lunch seminar LIVE ON FACEBOOK starting at ~12:40 until ~13:45 on the day of the event.

All you have to do is login to your Facebook account and access GCN Facebook page. The video will start streaming automatically once the presentation starts. Join us remotely!

By | March 27th, 2017|GCN lunch events|0 Comments
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