Geneva lunchtime seminar – SELF Branding: Friday 1 February 2013

We are pleased to announce our first event for 2013:

Lunchtime seminar – SELF Branding: When who you are is what makes the difference

Everyone knows what a brand is and what are the elements that make a marketing campaign successful. Now, let’s take a look at yourself. But are you aware of how you come across? Do you know what aspects of yourself people remember when you leave the room? Whether you’re job hunting, a student, or gainfully employed, your personal brand is key to effective interpersonal communication, positive results and… reputation.

Self Branding is all about who you are, what you want to be known for and how you want to be remembered. Our dynamic speaker, Carolina Rodriguez Barros, will talk about the key elements for successful SELF Branding and she will break down the process for building your brand into a few easy steps. She promises to leave us all with a lot of food for thought.

Date: Friday 1 February 2013
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 15.- per person includes drinks and snacks – payable at the door.

Carolina Rodriguez Barros, Founder and Director of Dare to Glow is definitely a rare trainer. People say she has an incredible way of transforming their lives. She calls herself a Glowing Master. Carolina, formerly an Industrial Designer from the University of Buenos Aires, is an author, speaker and consultant in Geneva.

After a 10-year international career developing markets and positioning for premium Argentinean products, she realised that her passion is to help people to express themselves in creative and effective ways. She founded Dare to Glow in Geneva where she facilitates workshops, seminars and private consultations since 2008. Her passion for creativity and self-expression led her to write “Reflections: how you see yourself and how others see you”, an e-book to be launched in March of this year.

Places are limited due to the venue size, so please register early for the event.    Register here for the event>>

We look forward to seeing you there.

By | January 16th, 2013|GCN lunch events|0 Comments

Lunchtime seminar – The power of Inspiration: Where successful communication comes from

News on our next lunchtime seminar:

Communicators are always trying to master the newest medium of mass communication. Social media is the most recent. But there is a fundamental level of communication that surpasses every medium and essentially communicates messages on its own. How can we achieve inspiring communication no matter what medium we are using?

Our speaker, Keith S. Collins, will talk about the qualities of successful communication that make people want to do the right thing without feeling they are pushed into it, and cite examples where communication inspired and where opportunities were missed.

Date: Friday 2 November 2012
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 15.- per person includes drinks and snacks – payable at the door.

Keith S. Collins is a writer, editor and communications consultant in Geneva. Over a 25-year career he has helped corporations, non-profit organizations, trade associations, universities and UN entities find ways to communicate their ideas effectively. His interest in inspiration and communication led him to write “The Christian Science Monitor: Its History, Mission and People“, published in March of this year. He teaches a graduate course on “Media Industry: Strategies and Influence” at the International University in Geneva.

Places are limited due to the venue size, so please register early for the event.

Register here for the event>>

We look forward to seeing you there.

By | October 23rd, 2012|GCN lunch events|0 Comments

GCN apero wrap-up

Thanks to the 40+ persons who braved the cold to come to our “Summer is over / welcome back” evening apero last Thursday. Some photos can be seen of the event on our photo stream to the left.

By | September 17th, 2012|GCN lunch events|0 Comments

Lunchtime seminar 23 March 2012 wrap-up

Thanks to Dr Jon White for his interesting talk on the future of communication practice: some 50+ communicators participated in the event.   The study on the future of public relations and corporate communications’ mentioned by Dr White can be found here (pdf).

We have uploaded a few photos, visible on the left of this screen.

Watch out for our next event in May.

Melitta, Glenn, Patricia, Vincent

By | March 25th, 2012|GCN lunch events|0 Comments

Lunchtime seminar – The future of public relations and corporate communications’ practice – 23 March 2012

  We are pleased to announce our next event for 2012:

Lunchtime seminar – The future of public relations and corporate communications’ practice

Today, thousands of people work in the communications field. What will the profession look like in the future? What role will communicators play in business, government and society? Our guest speaker, Dr Jon White, will provide an overview of the future of public relations and corporate communications’ practice based on a recent study he led in the UK for the Chartered Institute of Public Relations (CIPR). More information on the CIPR PR2020 study (pdf)>>

Date: Friday 23 March 2012
Time: 12h30 to 14h00
Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 15.- per person includes drinks and snacks – payable at the door.

Speaker: Dr Jon White is a consultant specialising in management and organisation development, public affairs and PR management. He holds a doctorate from the London School of Economics and Political Sciences and has written extensively in public affairs, public relations and corporate communications. He is visiting professor for the MA in media and communications at the International University in Geneva.

Places are limited due to the venue size, so please register early for the event.

 Register here for the event>>

By | March 12th, 2012|GCN lunch events|0 Comments

Wrap up – Lunchtime seminar – Successful strategies and current trends in advocacy

Thanks to the 50+ persons who attended our lunchtime seminar last Friday on “successful strategies and current trends in advocacy”.  The two speakers Lutz Meyer and Christophe Lécureuil of LEIDAR gave an excellent overview of advocacy and the challenges faced.

A few photos of the event can be seen on the left-hand side of this page.

By | November 12th, 2011|GCN lunch events|0 Comments

Lunchtime seminar – Successful strategies and current trends in advocacy

We are pleased to announce our next event of 2011:

Lunchtime seminar – Successful strategies and current trends in advocacy

Undertaken by individuals or organizations, advocacy aim to influence public-policy and resource allocation within political, economic and social circles. In a highly competitive environment to get air space, advocacy has now become a central function within private sector companies, NGOs and international institutions. Lutz Meyer and Christophe Lécureuil from LEIDAR will take you through advocacy strategies and techniques that result in successful outcomes, but also reflect on current trends.

Date: Friday 11 November 2011
Time: 12h30 to 14h00
Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 15.- per person includes drinks and snacks – payable at the door.

Lutz Meyer specializes in developing and managing global communications strategies at LEIDAR. Christophe Lécureuil is a senior communications and public affairs practitioner, with 20 years of corporate, consultancy, institutional and NGO experience at the international level, responsible for leading public affairs programmes at LEIDAR. Both are lecturers at the newly created Executive Certificate in Advocacy in International Affairs offered by the Graduate Institute of International and Development Studies in Geneva, set to commence in January 2012.

Places are limited due to the venue size, so please register early for the event.

  Register here for the event>>

 

 We look forward to seeing you there.

 

By | November 3rd, 2011|GCN lunch events|0 Comments

Wrap up – GCN lunch event on PR and Ethics (14 October)

Many thanks to Jonathan Leighton for his thought provoking presentation at our recent GCN lunch and thank you to the participants who joined in the discussion. Jonathan presented some interesting perspectives on the critical role of values and codes of conduct in today’s PR and communications environment. More information about Jonathan and his recently published book can be found on his website: http://www.thebattleforcompassion.com.

A few photos have been uploaded to the GCN flickr account and can be seen on our photostream on the left of the screen.

For those who are interested in receiving a copy of the presentation, please send us an email or contact Jonathan directly on: jonl@sunrise.ch.

Look out for our next event coming up in November on Public Affairs.

Glenn, Patricia, Melitta and Vincent

By | October 19th, 2011|GCN lunch events|0 Comments

GCN Lunchtime seminar – 14 October, 2011 12.30 pm

  Lunchtime seminar – Ethics and PR: the role of values in a changing world
 
  With the explosion of information, the competition for attention has never been greater. Companies and organisations are under pressure     to vaunt their successes and can be tempted to oversell and distort the truth. In this presentation, Jonathan Leighton will discuss the critical role today of values and codes of conduct in PR and communications.
 
  Date: Friday 14 October 2011
  Time: 12h30 to 14h00
  Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
  Fee: CHF 15.- per person includes drinks and snacks – payable at the door.
 
Jonathan Leighton is a writer and independent communications consultant. Trained as a molecular biologist, Jonathan worked several years in the fragrance industry in various research and management functions. He has worked for a wide variety of clients and carried out European media relations for the Bill & Melinda Gates Foundation. Jonathan recently published his first book, The Battle for Compassion: Ethics in an Apathetic Universe, a philosophical exploration of the basis of ethics and strategies for effective impact.
 
Places are limited due to the venue size, so please register early for the event.
 
 
We look forward to seeing you there.
Glenn, Patricia, Vincent, Melitta
*Location sponsored by the International University in Geneva.
By | October 5th, 2011|GCN lunch events|0 Comments

Next GCN event on Litigation Communication in a Digital Age – 21 June 2011 at 12h30

We are pleased to announce our next event of 2011:
Lunchtime seminar – Litigation Communication in the Digital Age: A tightrope between communication needs and legal constraints.
Although the requirements for communication in litigation cases are no different from the rules of effective crisis management – the art of balancing these with the special parameters of legal strategy is a delicate one. What are the opportunities and pitfalls? When can problems become opportunities or the best verbal defence fail? Interspersed with examples from a litigation case study Marion Starck will explore the rudiments and challenges of successful Litigation PR.
Date: Tuesday 21 June 2011
Time: 12h30 to 14h00
Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 15.- per person includes drinks and snacks – payable at the door.
Marion Starck has spent the past 20 years in leading functions in the Public Relations industry, both in-house and in communications agencies in London and Zurich. She has been President of the Swiss Public Relations Institute (SPRI) since November 2006. Marion Starck is Member of the Chartered Institute of Public Relations (CIPR) in London and SPRG, lecturer at Zurich Business School (HWZ) and MAZ, guest lecturer at SPRI and the University of Lugano and a regular speaker, moderator and workshop leader at events in Switzerland and Europe. She is an American citizen, speaks fluent English, German and French and has been a Swiss resident since 1993.
Places are limited due to the venue size, so please register early for the event.
By | June 10th, 2011|GCN lunch events|0 Comments