Lunchtime seminar –  Communicating through images

This presentation will focus on visual communication, specifically the role of images in communication. Francesco Arese Visconti, an experienced professional photographer, will explore the power of images.

Every time we take a photograph, we are actually cropping reality, we are choosing what message we want to deliver. Today, on social media, some half a million images are being uploaded every minute. But what is the value of the image? What are we communicating? Visual communication can be very powerful in a positive way but it can also be ambiguous, misleading or even offensive. Sometimes images are even more culture dependent than words. By considering some basic theories, analyzing images and through an interactive exercise, professionals in the communications field will be helped to reflect on the value of the image as part the communication toolkit and strategy, how images can be manipulated and published, but also how they can be a valuable support in your communication.

Date: Tuesday 22 September 2015
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 25.- per person includes drinks and snacks – please register online>>
(In order to facilitate the registration process we ask you to pay in advance through our online registration system. If you are unable to do so, please contact us).

Places are limited due to the venue size, so please register early for the event.

About the speaker: 

Francesco Arese Visconti: an experienced and published freelance photographer, he has worked for important museums and public institutions. Member of the Union Suisse des Photographes Professionnels (USPP), he is the Deputy Head of the Media Communications department and Coordinator of the Photography Program at Webster University Geneva. As Part-time member of the research faculty at Webster, Francesco focuses his work on the migration processes in Switzerland and in Italy. His latest work is about the current flux of Italian migration in the Swiss Confederation. This work has been recently exhibited at the EXPO in Milan. He is the co-founder of Urbino Art Village, a centre for art and Italian workshops in Italy. Further information: www.aresevisconti.com.

We look forward to seeing you again!!