GCN lunch – 8 February 2019 wrap up

Thank you to all the participants of our recent lunchtime seminar on “How to use storytelling to drive change” with Elissa Bertot of Elissa Bertot Communications, held on Friday 8 February 2019.

During the presentation, Elissa identified 6 components of storytelling: the title, the hero, the quest, the struggle, the secret weapon, and the happy ending. She expanded on the 3 most critical ones: the hero, the quest and the happy ending.  The Hero being your audience, not your organization so the focus should be on them. The Quest is your audience’s challenge/pain, something they want changed which you must identify in order to sell them a solution. And the happy ending is your audience’s desired outcome, the transformation they want to achieve (with the help of your solution). 

Those who missed it or want to share with colleagues can watch the recording of the live stream on Facebook.

Below, are some images from the event (thanks to Geraldo Pestalozzi www.gpestalozzi.com).

Look out for our next event in the Spring.

Glenn, Patricia and Ekaterina

  • GCN lunch seminar 8 Feb 2019 - How to use storytelling to drive change with Elissa Bertot
By | February 12th, 2019|GCN lunch events, Uncategorised|0 Comments
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Lunchtime Seminar Friday 8 February 2019 – How to use storytelling to drive change

Dear Communicators,

The Geneva Communicators Network is pleased to announce our first lunchtime seminar for 2019:

How to use storytelling to drive change – Friday 8 February 2019
There’s never been so much competition for your audience’s attention- so how do you make sure your message makes an impact? It’s not enough to just get noticed, you have to make your audience care enough to take action. Whether you want them to make a purchase, support your cause, get involved or change their minds, creating a story they care about is the only way to inspire action and drive change.

In this lunchtime seminar, you will learn a step-by-step storytelling framework you can apply to any communication, regardless of your audience. By the end of the seminar, you will know how to craft a compelling story that reaches your audience and changes minds, attitudes and behaviors.

Date: Friday 8 February 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.

Fee: CHF 30.- per person includes drinks and snacks

Please register online >>

Elissa Bertot is a communications strategist, copywriter and trainer. Through her consulting company, Elissa Bertot Communications, she helps organizations create stories that inspire action. Since 2015, Elissa has consulted for international organizations, non-profits, NGOs and small/medium-sized companies, helping them develop brands and messages that drive change. She also leads tailored communications workshops, teaching storytelling and brand strategy to communications teams and business owners. With more than 12 years’ experience in branding, communications, PR and marketing in Fortune 50 corporations, agencies and now as a consultant, Elissa is on a mission to change the way organizations communicate from the inside out.

Elissa Bertot
By | January 21st, 2019|GCN lunch events|0 Comments
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GCN Lunch 9 November 2018 – wrap up

Thanks to the many communicators who came to hear Ekaterina Filippova’s presentation about Facebook ads. Participants learned different techniques on how to master Facebook Ads and felt more comfortable integrating these into their strategies to effectively promote their products, services or initiatives.

Below are a few photos of the event courtesy of Geraldo Pestalozzi photography.

Stay tuned for details about our next event, which will be an evening apero.

  • GCN lunch seminar 9 Nov 2018 - Use Facebook Ads to increase visibility with Ekaterina Filippova
By | November 19th, 2018|GCN lunch events|0 Comments
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Lunchtime Seminar: How to use Facebook Ads to increase your organisation’s visibility – 9 Nov. 2018

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 9 November 2018.

How to use Facebook Ads to increase your organisation’s visibility

With the enormous volume of content published on social media every day, many organisations struggle to be seen and heard by their target audiences. Visibility on Facebook can be particularly tough to crack due to the changing algorithms and diminishing organic reach. So how can you effectively reach your audience without breaking the bank? Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your budget.

In this lunchtime seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your organisation to your target audience.

Seminar objectives: 

  • Understand how to use Facebook Ads strategically to increase visibility of your organisation
  • Learn what aspects of Facebook Ad creation are most critical and how to make your ads more effective
Date: Friday 9 November 2018
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks

Please register online >>


About the speaker: 
Ekaterina (Kat) Filippova, is an Online Visibility Expert for entrepreneurs and Founder of eKat Communication. Kat works with small business owners who don’t know how to position themselves to get clients or how to increase their online visibility.
She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively.
Before embarking on the exciting journey of running her own business, Kat spent 8 years at a multinational medical technology company. She held a variety of European roles, responsible for communication to 1’600 employees.
Kat has 11 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication and board member of the Geneva Communicators Network.
By | October 11th, 2018|GCN lunch events|0 Comments
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GCN Lunch Wrap Up – Friday 1 June 2018

Thank you to the many members who attended D. Helen Shapiro‘s presentation last Friday on the new EU data protection rules – General Data Protection Regulation (GDPR) which came into effect on 25 May 2018. It was a very enlightening discussion and worth a follow up to ensure that you know your rights both as a business and an individual.

Below are a few photographs from the event, courtesy of photographer Geraldo Pestalozzi www.gpestalozzi.com 

 

  • GCN Lunchtime Seminar – new EU data rules – Friday 1 June 2018 with D. Helen Shapiro

 

By | June 6th, 2018|GCN lunch events, Uncategorised|0 Comments
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GCN Lunchtime Seminar – new EU data rules – Friday 1 June 2018

GDPR

The new EU data protection rules – how does it affect me and my workplace?

This presentation will explore the realities behind the General Data Protection Regulation (GDPR), an EU law that comes into effect on 25 May 2018. For communicators – even those outside of the EU – the GDPR has significant impact on how you collect and store audiences’ data. We will look into some useful definitions, learn some of the language needed to approach the subject and formulate a basic road-map to compliance. Our speaker approaches the topic in a very practical way, with strong emphasis on down to earth risk management and explaining the “rules of the game” for GDPR.

Date: Friday, 1 June 2018
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks – please register online >>


About the speaker:

D. Helen Shapiro is a GDPR & innovation consultant. Her business acumen is firmly set in sales, global operations, compliance and physical risk management / cross border secure logistics. As a trainer, she focuses on GDPR-compliance organizational transformation, leadership skills, governance, process optimization and risk management.

Helen is a sought after mentor in various accelerators (e.g. MassChallenge Switzerland, IBM AlphaZone) and a recognized judge in business competitions (e.g. CyberChallenge at GCSP, Masschallenge CH). She is a member of the international advisory Board to Cyber-Aid.org at the Geneva Centre for Security Policy.

Helen spent over 17 years in risk management, security & international physical trade, and over 10 years in professional corporate training. In her last corporate position she ran AMS (Americas) region for an enterprise class global software company.

Please register online >>

By | May 3rd, 2018|GCN lunch events|0 Comments
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GCN Lunch event wrap up

Thank you to all the GCN members who attended our GCN lunch event on Friday 13 April. A special thanks also to Vincent Lusser, responsible for communications at Geneva State’s Department of Town and Country Planning, Housing and Energy for his insightful presentation, presenting the innovative urban developments in Geneva and highlighting some of the communications challenges linked to their promotion.

Below are a few images captured by photographer Geraldo Pestalozzi.

  • Lunch event at CICG with Vincent Lusser, responsible for communications at the Geneva Urban Planning Office

 

By | April 20th, 2018|GCN lunch events, Uncategorised|0 Comments
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GCN Lunchtime Seminar, Friday 13 April 2018

Dear Communicators,

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 13 April 2018.

Successes and challenges in communicating to multi-stakeholder audiences: the example of the Geneva Urban Development Projects.

Geneva is a great place to live and work, but some may find that housing and transportation have been a challenge! So what is Geneva doing about it? Come and discover at our next “Geneva Communicators Network” lunch event to be held on Friday 13 April 2018 at the Conference Centre in Geneva.

This special event will feature Vincent Lusser, responsible for communications at Geneva State’s Department of Town and Country Planning, Housing and Energy. While taking you on a special tour of the urban development project augmented reality display, Vincent will discuss the communication challenges linked to the development of the Geneva urban projects, the public debates they raise and how to manage the differing views and diverse publics.

Date: Friday 13 April 2018
Time: 12h30 to 14h00
Location: Centre de Conférences de Varembé (FIPOI); Rue de Varembe 13 – 1202 Genève (Near Place des Nations)
Fee: CHF 30.- per person includes drinks and snacks – please register online >> 
The exhibition presents the urban development projects in augmented reality on a giant floor photo of the region featuring aspects such as housing and activity areas, the Léman Express rail network, the Nations road and tunnel or public equipment and infrastructure for the canton’s energy transition. Projects for the Nations area are specially highlighted, including with the model of the “Cité de la Musique”.
We look forward to seeing you!
Patricia, Glenn, Melitta and Ekaterina
Geneva Communicators Network
urban exhibition geneva
By | March 16th, 2018|GCN lunch events|0 Comments
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GCN Lunch – Friday 2 March – wrap up

Thank you to the many members who managed to attend our GCN lunch last Friday 2 March, in spite of the challenging weather.

Thank you also to Michael Gentle who gave an interesting presentation on “What the press can teach us about business writing”.  Below, a few shots of the event.

Our next event will be held on 13 April at the Geneva Conference Centre (CICG). Stay tuned for details shortly.

The GCN Team

 

Michael Gentle, Founder and CEO, The First Three Lines, www.thefirstthreelines.com

Michael Gentle, Founder and CEO, The First Three Lines, www.thefirstthreelines.com

Questions from participants on “What the press can teach us about business writing”

Networking lunch following the presentation.

Thanks to Fiza Kahn from Safran Cuisine for her excellent catering.

By | March 5th, 2018|GCN lunch events|0 Comments
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Lunch seminar – 2 March 2018

Michael Gentle

Dear Communicators,

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 2 March 2018:

What the press can teach us about business writing

Ah, the press. They separate fact from fiction – then print the fiction…

Okay, that may be unfair. But love them or hate them, journalists have mastered the art of clarity. Whether it’s complex issues in science, politics or business, their articles are always easy to read and understand. The same cannot be said about many of the e-mails, proposals and reports that clog our inboxes or clutter up our desks.

What makes journalists able to write clearly? After all, they aren’t inherently smarter than the rest of us, so they must be doing something right.
Come and listen to an insightful and entertaining talk on what separates business writing from media writing. You’ll be able to borrow many of their techniques with minimal effort, and start to apply them in your own business writing almost immediately.

Date: Friday 2 March 2018
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >> 

About the speaker:
Michael Gentle is the CEO and founder of The First Three Lines, a Geneva-based consultancy that teaches the essentials of business writing in focused 3-hr workshops.

He has worked in IT, project management, sales and marketing in global companies such as Apple, WorldCom, The Bank of Tokyo and Nestlé. The ability to communicate clearly and effectively was essential in allowing him to sell his ideas, products and services in highly competitive environments.

He is the author of a number of best-selling books, from Customer Relationship Management (CRM) to IT Financials, and has written numerous articles in the press, in both English and French.

By | February 12th, 2018|GCN lunch events|0 Comments
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