Trust is an enabler for organisations – making a wide range of activities, transactions and interactions possible regardless of sector or size. Betrayals of trust have major organisational and business consequences. Leaders who violate the trust of their stakeholders soon find themselves ousted.

As we face the start a new decade… How is the building of trust changing for organisations and their leaders? In today’s environment, are there any new principles we should focus on to navigate a crisis? Do the classic best-practice principles of crisis communications still apply?

Toomas Kull will consider the challenges leaders face in managing reputation (their organisation’s as well as their own), and provide recommendations on how to prepare for and survive reputation-threatening scenarios. Participants will be encouraged to also share their perspectives and insights.

About the speaker: Toomas Kull is a communications and reputation management specialist. He is a consultant at Cabinet Privé de Conseils (CPC), the Swiss public relations and public affairs agency. He has over ten years’ experience in advising organisations across sectors, from profile raising campaigns, to issues management, crisis communications, and litigation PR. Prior to joining CPC, he worked in two London-based communications consultancies. He started his career in the public sector, working in the European Commission and the UK’s Ministry for Business.