About GenevaCom

This author has not yet filled in any details.
So far GenevaCom has created 867 blog entries.

GCN lunch – 8 February 2019 wrap up

Thank you to all the participants of our recent lunchtime seminar on “How to use storytelling to drive change” with Elissa Bertot of Elissa Bertot Communications, held on Friday 8 February 2019.

During the presentation, Elissa identified 6 components of storytelling: the title, the hero, the quest, the struggle, the secret weapon, and the happy ending. She expanded on the 3 most critical ones: the hero, the quest and the happy ending.  The Hero being your audience, not your organization so the focus should be on them. The Quest is your audience’s challenge/pain, something they want changed which you must identify in order to sell them a solution. And the happy ending is your audience’s desired outcome, the transformation they want to achieve (with the help of your solution). 

Those who missed it or want to share with colleagues can watch the recording of the live stream on Facebook.

Below, are some images from the event (thanks to Geraldo Pestalozzi www.gpestalozzi.com).

Look out for our next event in the Spring.

Glenn, Patricia and Ekaterina

  • GCN lunch seminar 8 Feb 2019 - How to use storytelling to drive change with Elissa Bertot
By | February 12th, 2019|GCN lunch events, Uncategorised|0 Comments

February lunch seminar – sold out – but watch it live on Facebook!

Our February 8th lunch event on Storytelling is sold out – but you can watch it live on Facebook – see you online!

facebooklive
By | February 7th, 2019|News|0 Comments

Web producer, International AIDS Society (IAS), Geneva

 

Founded in 1988, the IAS is the world’s largest association of HIV professionals, with members from more than 180 countries working on all fronts of the global AIDS response. More information on IAS can be found at www.iasociety.org. 

Details of Employment: 

The Web Producer position will be based in Geneva, Switzerland and report to the Director, Communications. The position is open-ended and full-time as start as soon as possible. 

Purpose of the Position: 

The incumbent will be responsible for developing, updating and maintaining the IAS website and the conferences websites. This requires experience in graphic design as well as technical understanding of how websites work and look. 

Main Responsibilities: 

  • Develop and design websites based on user experience and web optimization best practices 
  • Manage, review and publish all web content for the IAS, the IAS Conference on HIV and the International AIDS Conferences 
  • Develop and maintain work plan to coordinate with all departments in the organization for web updates 
  • Ensure consistency, quality and up to date content on all websites 
  • Work between ICT and other departments to guide and translate between programming, user experience and design to develop online applications 
  • Keep up-to-date on web industry standards and user experience trends to develop and design websites in line with the organization’s evolving priorities 
  • Serve as link between visual curation and user experience across web platforms 
  • Work within the Communications team to produce digital deliverables according to editorial calendar needs 
  • Provide design support for the IAS, the IAS Conference on HIV and the International AIDS Conferences (promo material, venue floor plans, signage, banners, etc.) 
  • Serve as the main point of contact between conference photographers and IAS staff, populate online galleries and curate photos for all conferences 
  • Manage conference photos archive and online galleries 
  • Edit and retouch photos as needed. 
  • Perform any additional tasks requested by the Director, Communications. 

Academic Qualifications: 

  • A degree in communications or similar area is required 
  • Training in web development. 

Work Experience: 

  • Significant years of experience in a similar role 
  • Proven ability to design and develop websites 
  • Experience in managing multiple websites 
  • Experience in designing both for online and printed materials. 

Skills/Competencies: 

  • Proficiency in HTML, CSS and Bootstrap, knowledge of Javascript 
  • Strong knowledge of web Content Management Systems (CMS) and SEO 
  • Strong visual design skills with sensitivity to user-system interaction 
  • Proficiency in Adobe Creative Cloud (particularly Photoshop and Illustrator) 
  • Well organized, ability to multitask, attention to detail and adherence to deadlines 
  • Ability to work independently and within a team 
  • Problem solver; relationship-builder; and strong inter-personal skills 
  • Stress tolerance and resilience, ability to work under pressure with multiple and shifting priorities. 

Languages: 

  • Native or advanced in English 
  • Knowledge of other languages is an asset. 

How to Apply: 

Interested and qualified candidates should send their CV and a cover letter, in English and by email only, to recruitment@iasociety.org by Sunday 10 February 2019. 

For full job post and to apply>>

By | January 30th, 2019|Careers|0 Comments

GCN Apero wrap up

Thanks to all the enthusiastic communicators who joined our special apéro and participated in the The Annesci String Quartet’s interactive demonstration. It was a fun evening, that left everyone with some insights and inspiration.

Please find below, some photos thanks to Geraldo Pestalozzi www.gpestalozzi.com, www.objecitfsublime.ch.

Our next event is a lunchtime seminar, 8 February 2019, on Storytelling.

We look forward to seeing you there.

Glenn, Ekaterina, and Patricia

  • GCN Apero with The Annesci String Quartet - 22 January 2019
By | January 29th, 2019|GCN aperos, Uncategorised|0 Comments

Marketing & Communication Coordinator – Resense Spa , Geneva

Scope:
The Marketing & Communications Coordinator is responsible for contributing to a positive perception of Resense, ensuring we deliver a consistent brand, story and news across multiple channels.

Primary Responsibilities:
BRANDING AND SALES & MARKETING
• Manage the Marketing & PR of the company under the direction of the Business Development Director to ensure the right brand positioning and maximum market awareness;
• Implementation of branding (corporate & retail) and coordinate activities with branding/graphic design companies and brand management/quality assurance for all company’s branded material;
• Support the Sales & Marketing and PR for key company projects and commercial release.

WEBSITE AND SOCIAL MEDIAS
• Project manage the creation of new company website(s) and coordination of the activities for the management & maintenance of the website, including on-going updates, content and design changes;
• Manage all online digital marketing efforts, including Search Engine Optimization;
• Create & manage online communication channels/social media, including LinkedIn company page, Instagram account, company blog, etc.

COMMUNICATION
• Planification and implementation of strategic communication projects & campaigns and maintain company editorial calendar;
• Create or review media releases, content and other company collateral, incl. news articles, blog posts, video, social content, press materials, fact sheets, etc.;
• Prepare and/or review leadership presentations, media interviews and speaking engagement and related materials;
• Coordinate media requests for company-related stories and executive interviews, and track coverage.

EXPERIENCE & SKILLS
• Native and Fluent English – exceptional writing and editing skills are preferred;
• Experience in web design & management and ability to manage & update a website;
• Tertiary qualification in marketing, journalism, digital or design fields is preferred;
• Minimum 2 years of relevant work experience, however recent graduates with relevant experience acquired during their education will also be considered;
• A sense of style, love of luxury and keen interest in graphic design is a plus;
• Advanced knowledge of online communication tools (CMS, blogs, social media);
• Proficiency in Microsoft Office (Word, PowerPoint, Excel) and InDesign or other graphic design programmes and tools;
• Detail-oriented, resourceful and flexible;
• Eligible to work in Switzerland.

About Resense:
Resense is an international wellness company providing owners, investors and luxury hoteliers with successful & enduring wellness solutions from our head offices in Geneva and Beijing. With 50+ spa & wellness facilities in operation and development in over 25 countries, Resense is a leading global expert on spa & wellness development and performance.
We specialize in creating and operating luxury spas and spa brands through our expert consulting in all disciplines including concept, design, sustainability, pre-opening, training, marketing, business planning, and ongoing management support on long-term agreements (15-20+ years). We also innovate and invent high effective technology to actively support our teams to connect with our guests and deliver optimum commercial performance & distinction for our clients.
Founded in 2009 and actively led by the major shareholders, the company’s culture is established with a long-standing team of diversely experienced and hardworking executives who encourage self-responsibility, value integrity and embrace entrepreneurial ideas. www.resensespas.com

Who Should Apply?
Intelligent, self-motivated and trustworthy people who are keen to join a dynamic and hardworking ‘family’ of unique individuals who love and enjoy the business of luxury travel and wellness. You should be keen to grow and develop your skills and career within a rapidly growing company that nearly always promotes from within and rewards those that are proven.

Contact:
Please send your application letter and resume to benjamin.robert@resensespas.com.

By | January 25th, 2019|Careers|0 Comments

Lunchtime Seminar Friday 8 February 2019 – How to use storytelling to drive change

Dear Communicators,

The Geneva Communicators Network is pleased to announce our first lunchtime seminar for 2019:

How to use storytelling to drive change – Friday 8 February 2019
There’s never been so much competition for your audience’s attention- so how do you make sure your message makes an impact? It’s not enough to just get noticed, you have to make your audience care enough to take action. Whether you want them to make a purchase, support your cause, get involved or change their minds, creating a story they care about is the only way to inspire action and drive change.

In this lunchtime seminar, you will learn a step-by-step storytelling framework you can apply to any communication, regardless of your audience. By the end of the seminar, you will know how to craft a compelling story that reaches your audience and changes minds, attitudes and behaviors.

Date: Friday 8 February 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.

Fee: CHF 30.- per person includes drinks and snacks

Please register online >>

Elissa Bertot is a communications strategist, copywriter and trainer. Through her consulting company, Elissa Bertot Communications, she helps organizations create stories that inspire action. Since 2015, Elissa has consulted for international organizations, non-profits, NGOs and small/medium-sized companies, helping them develop brands and messages that drive change. She also leads tailored communications workshops, teaching storytelling and brand strategy to communications teams and business owners. With more than 12 years’ experience in branding, communications, PR and marketing in Fortune 50 corporations, agencies and now as a consultant, Elissa is on a mission to change the way organizations communicate from the inside out.

Elissa Bertot
By | January 21st, 2019|GCN lunch events|0 Comments

Networking apero – Tuesday 22 January 2019

We pleased to announce our first event for 2019 – and we have a special guest on this occasion, The Annesci String Quartet, a quartet specializing in using music to improve management and communication skills. Join us for this special event, to learn something new, welcome in the New Year and network with fellow communicators.

Date/time: 18:00-20:00, Tuesday 22 January 2019

Venue: Restaurant La Vie des Champs
Ch. de la Vie des Champs 15 Geneva 1202

Directions: the restaurant is located on a small road behind the ICRC, street parking is available in front of the ICRC and UN on Avenue de la Paix. Bus stop BIT for bus 8 is 5 minutes from the venue.

Cost: 33 CHF – includes drinks and snacks

Places are limited, so please register for the event>>

We look forward to seeing you there.

By | January 6th, 2019|GCN aperos|0 Comments

English Editor – Terre des hommes – Lausanne (Maternity cover – 8 months)

Rédacteur anglophone, communication BtoB
Entrée en fonction: 15.01.2019
Durée: 8 mois (remplacement congé maternité)
Taux d’activité: 80%-100%
Lieu de travail: Lausanne (Suisse)

Délai d’envoi des candidatures: Terre des hommes ne fixe pas de délai de candidature pour ce poste, le recrutement est ouvert jusqu’à ce que la position soit pourvue.
Tdh: Terre des hommes (Tdh) est la plus grande organisation suisse d’aide à l’enfance. Depuis 1960, Tdh contribue à bâtir un avenir meilleur pour les enfants démunis et leurs communautés grâce à des solutions innovantes et durables. Active dans plus de 45 pays, Tdh travaille avec des partenaires locaux et internationaux pour développer et mettre en place des projets sur le terrain qui permettent d’améliorer la vie quotidienne de plus de trois millions d’enfants et leurs proches, dans les domaines de la santé, de la protection et de l’urgence. Cet engagement est financé par des soutiens individuels et institutionnels, avec des coûts administratifs maintenus au minimum.

Contexte:
Sous la supervision du chef de secteur communication, vous avez pour fonction de soutenir la création de contenus et de matériel de communication afin d’informer le public sur les activités de l’organisation. Vous avez pour mission de rédiger des contenus en lien avec nos différents programmes, de suivre les résultats et impacts de nos projets et de les diffuser auprès de cibles variées.

Responsabilités:
• Contribuer à la rédaction d’outils de communication pour soutenir la recherche de fonds privés et institutionnels ;
• Mettre à jour les outils de communication institutionnelle et en créer de nouveaux selon les besoins identifiés par les programmes et les services supports ;
• Développer la communication BtoB, à l’attention de cibles spécifiques (partenaires, bailleurs institutionnels, experts etc.), en collaboration étroite avec les programmes (Migration, Santé, Accès
à la justice, Exploitation des enfants par le travail). Cela signifie élaborer des stratégies de communication comprenant l’identification des messages clés, des cibles et des réseaux de diffusion, et développer des plans d’action ;
• Identifier les opportunités de communication lors d’événements majeurs auxquels l’organisation participe et contribuer à la rédaction de talking points et speechs ;
• Etre capable de vulgariser des contenus spécialisés et de les résumer sous forme de policy brief, executive summary etc. ;
• Soutenir, en rédaction et relecture, les autres projets de la communication selon les besoins.

Profil:
• Master en communication, ou toute autre discipline pertinente (relations internationales, sciences politiques, droits humains etc.)
• Minimum 2 ans d’expérience en communication, au sein d’une ONG ou en agence, avec spécialisation en rédaction (i.e. infopages, comm institutionnelle, advocacy, talking points, speeches, executive summaries etc.)
• Langue maternelle anglaise (oral et écrit) et très bonne maîtrise de la langue française
• Bonne connaissance des outils informatiques
• Vous possédez d’excellentes capacités rédactionnelles (esprit de synthèse, orthographe impeccable)
• Vous analysez l’information de manière à pouvoir la vulgariser et la synthétiser. De plus, vous identifiez rapidement les messages clés en sachant les transformer en messages « comm »
Flexible et collaboratif, vous savez vous adapter facilement au travail en équipe tout en faisant preuve d’une grande autonomie dans l’exécution de vos tâches. Vous êtes à l’aise dans la gestion de votre temps et de vos priorités et vous respectez les délais. Finalement, vous êtes attentif au détail et faites preuve de sensibilité à la présentation visuelle de l’information.

Nationalité suisse ou permis de travail valable

Politique de Sauvegarde de l’Enfant:
• Eveiller les consciences au sein de la Fondation sur la violence envers les enfants
• Fournir des orientations aux employés et autres et définir les attentes lorsqu’il s’agit de prévenir, soulever, dénoncer et réagir aux problèmes de violence envers les enfants
• Réduire le risque de violence envers les enfants par le recrutement et la sélection d’employés et autres
• Réduire le risque de violence envers les enfants en élaborant une culture de direction ouverte et informée au sein de l’organisation et dans notre travail auprès des enfants

Procédure :
Merci de postuler directement en ligne : http://www.jobs.net/j/JqGygubJ
Seuls les dossiers complets (CV + lettre de motivation) postés sur notre site officiel seront traités. Les documents supplémentaires (diplômes, certificats de travail, etc.) seront demandés ultérieurement. Nous contacterons uniquement les dossiers sélectionnés pour la suite du recrutement. En effet, en raison du grand nombre de candidatures reçues, il nous est difficile de répondre personnellement à chaque candidat. Merci pour votre compréhension.
Pour toute question, veuillez svp vous référer à la FAQ en dessous des annonces.

Qu’est-ce que Terre des hommes : https://vimeo.com/253387850

By | January 6th, 2019|Careers|0 Comments

Senior Communications and Advocacy Officer , IAS Geneva

The mission of the International AIDS Society (IAS) is to lead collective action on every front of the global HIV response through its membership base, scientific authority, and convening power. Founded in 1988, the IAS is the world’s largest association of HIV professionals, with members from more than 180 countries working on all fronts of the global AIDS response. Together, we advocate and drive urgent action to reduce the global impact of HIV. Details of Employment:
The Senior Communications and Advocacy Officer position will be based in Geneva, Switzerland and report to the Director, Communications. The position is full-time and open-ended to start as soon as possible.

Purpose of the Position: 
The incumbent will play a senior role in the communications team, writing and content production for the organization and foregrounding advocacy approaches. We are looking for a savvy, seasoned, strategic communicator with a strong understanding of the scientific and political field of the HIV/AIDS and/or global health space.

Main Responsibilities: 

  • Lead development of IAS content, including blogs, speeches, press releases and publications
  • Generate compelling and creative content that can be used across all channels and platforms to highlight IAS’ membership work and perspectives
  • Provide strategic guidance to advance the IAS programme and advocacy portfolio
  • Map out key advocacy priorities for the organization and how to advance them forward with IAS membership
  • Monitor and identify key advocacy issues to proactively and reactively respond to and get involved in
  • Guide and execute communications and advocacy strategies that support and advance the work of IAS
  • Stay up to date on relevant political and research shifts in the field to navigate and position the IAS appropriately
  • Manage editorial planning and prioritization across all IAS departments, including all IAS programmes and conferences
  • Manage internal review processes and quality control of materials
  • Translate highly scientific materials to be easily understood across audiences, including development of key messaging
  • Write, edit and manage internal approvals of communications content, including press releases, statements, emails, blog posts and publications
  • Manage media monitoring and reporting to identify opportunities, track communications impact, and support overall brand management of IAS
  • Manage relationships and agreements with external partners and suppliers while maintaining timelines
  • Develop and manage external relationships and partnerships for strategic communications and marketing activities
  • Oversee all media logistics for IAS conferences, including media registrations, press conferences, media briefings, speaker outreach and on-site management
  • Support media relations, contacts management, outreach lists and media materials
  • Support social media content development in collaboration with the IAS Digital Producer.

Academic Qualifications: 

  • Advanced university degree (Master’s degree or equivalent degree) in communications, journalism, public policy, public health or related field or a first-level university degree in combination with communications experience.

Work Experience: 

  • Advanced experience working on communications, policy and/or advocacy in HIV/AIDS research or global health more broadly
  • Background working on scientific research issues
  • Experience leading communications efforts for high-level events
  • Demonstrated experience working in an international context.

Skills/Competencies: 

  • Must have a firm understanding of the HIV/AIDS and/or the global health landscape
  • Technical and scientific knowledge of HIV/AIDS is a strong plus
  • Comfortable presenting to leadership and public audiences about the communications work of the IAS
  • Excellent written and verbal communications skills; a demonstrated ability to create persuasive and clear communications in all forms, for a variety of audiences
  • Strong organizational skills, coordination skills and ability to multi-task
  • Ability to manage multiple projects simultaneously with meticulous attention to detail and tight deadlines
  • Knowledge of relevant international and domestic broadcast media, a keen sense of what makes and shapes the news, and the ability to make well-informed decisions in targeting appropriate media outlets and reporters
  • Stress tolerance and resilience, ability to work under pressure with multiple and shifting priorities
  • High-energy self-starter who can operate with minimal supervision but also knows when to ask for counsel
  • Ability to work well as a team member, as well as work independently.

Languages: 

  • Native English or full professional proficiency is a requirement
  • Knowledge of other languages is an asset.

How to Apply:
Interested and qualified candidates should send their CV and a cover letter, in English and by email only, to recruitment@iasociety.org by Monday 7 January 2019. Please note that only shortlisted candidates will be contacted.

Only candidates from Switzerland, from an EU/EFTA country or candidates already having a valid Swiss working permit will be considered.

For more information and to apply>>

By | December 17th, 2018|Careers|0 Comments

Responsable de la communication institutionnelle – Ville de Fribourg

Offre d’emploi – Responsable de la communication institutionnelle à 100% (H/F) à l’Administration générale
Entrée en fonction: 1er février 2019 ou à convenir
Actualités

La Ville de Fribourg met au concours un poste de Responsable de la communication institutionnelle à 100% (H/F), à l’Administration générale.

Vos missions
Coordonner le travail de l’équipe communication et encadrer ses collaborateurs
Développer et mettre en application la stratégie ainsi que la politique de communication de la Ville de Fribourg, à l’interne comme à l’externe
Planifier et superviser la stratégie de communication générale et digitale
Promouvoir l’image de la Commune dans le respect des budgets alloués
Conseiller le Conseil communal et les Chefs de service (promotion, communication et moyens de marketing…)
Contrôler la bienfacture, la chronologie et la fréquence des supports de communication (flyers, communiqués de presse, rapport de gestion, programme et bilan de législature…)
Gérer des dossiers de communication opérationnels en collaboration avec l’équipe

Votre profil
Master complété par une spécialisation en communication, marketing ou communication digitale (par ex brevet fédéral ou formation équivalente)
Compétences mesurables en management d’équipe et direction de projets
Connaissance des acteurs du réseau médiatique et institutionnel fribourgeois
Importantes qualités relationnelles, entregent, capacité à travailler en réseau
Excellentes capacités rédactionnelles en français (en allemand également serait un atout)
Utilisateur autonome des logiciels courants et spécialisés de la branche (suites Office et Adobe, Facebook)
Intérêt marqué pour le domaine public et ses institutions
Entrée en fonction : 1er février 2019 ou à convenir; contrat de durée déterminée de 12 mois, éventuellement renouvelable.

Soucieuse de développement durable la Ville de Fribourg demande que les postulations lui soient adressées de préférence sous forme électronique à l’adresse suivante emploi@ville-fr.ch ou au Service des relations humaines, à l’attention de Mme Antonella Holenstein, Place de l’Hôtel-de-Ville 3, 1700 Fribourg, jusqu’au 21 décembre 2018.

De plus amples renseignements peuvent être obtenus auprès de Mme Catherine Agustoni, Secrétaire de Ville, au 026 351 71 01.

By | December 10th, 2018|Careers|0 Comments