Bringing together communication professionals in the Lake Geneva region.
Join our former presenter, Elissa Bertot for a 1-day workshop on storytelling: How to use storytelling to drive change: 1-Day Workshop There’s never been so much competition for your audience’s attention— so how do you make sure your message gets through? It’s not enough to just get noticed. To make a real impact, you have to make your audience care enough to take action. Whether you want them to make a purchase, support your cause, get involved or change their minds, creating a story they [...]
April 25, 2019, 18:30 – 19:30 followed by a networking apéro Webster University Geneva Digital threats such as cyber-attacks, data breaches and phishing have become increasingly common targeting both individuals and corporations. These attacks pose a serious threat to online reputation, not the least due to the close link between the e-reputation of organisations and the online reputation of their employees. Together with fake news, the threat of cyber-attacks, data breaches and scams also furthers consumer distrust in online communications. In this troubled digital climate, [...]