Arvetica, the Geneva business strategy consultants are offering an “Arveticast” (presentation and apero) on the evening of Thursday 15 February 2007 on the subject of the very popular business book “The long tail – why the future of business is selling less of more”:
Alex (of Arvetica) will briefly explain the concept of the long tail and focus on its implications for executives and the businesses they manage. In a nutshell, the Long Tail explains that profits are increasingly made in a mass of niche markets as opposed to markets dominated by blockbuster products for mass markets.
