As co-organisers, we are pleased to present to you the Lac Leman Communications Forum 2010:
Theme: Navigating the Social Media Jungle: Strategies for Corporate Communications
Date and time: Thursday, May 6, 2010 10:00 – 18:00 hrs
Location: The Olympic Museum, Lausanne, Switzerland
Cost: CHF 450/EUR 300 (The conference fee covers all breaks, lunch, the closing apero as well as a certificate of attendance from the Universita della Svizzera italiana)
The Lac Leman Communications Forum will provide an up-to-the-minute review of the Web 2.0 landscape and analyzes the increasingly central role that corporate communications plays in virtually every organizational function. Forum participants will gain insights into how to deploy proven strategies for using new and emerging digital platforms.
Speakers:
Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, USA.
Andreina Mandelli, PHD, SDA Bocconi School of Management, Italy, and Universita della Svizzera italiana, Switzerland. Andreina Mandelli is Professor of Communication and Marketing at SDA Bocconi School of Management in Italy.
Adrian Monck, Managing Director, Head of Communications and Media, World Economic Forum.
Bertil Cottier, Professor and Dean, Faculty of Communication Sciences, Universita della Svizzera italiana, Switzerland.
