An interesting conference coming up for those interested in  branding!

Thought Leaders in Brand Management: A Meeting of the  Minds

Università della Svizzera italiana (USI), Lugano

March 11 – 12, 2011

“With this conference, we are venturing into bridging the divide between the professional and the academic worlds, something that has not been done before in the field of branding. This will be a meeting of the minds, bringing together forward-thinking brand executives committed to knowledge and learning and academics from the top research institutions across the globe.”

Keynote speakers include the European Director of the TED Conferences; Genral Manager of Disneynature and President of The Walt Disney Company, France; Chairman of Brand Finance; CEO of Freitag and global heads of branding from international organizations such as Credit Suisse, BSI, Holcim, ABB, World Wildlife Fund and more.

For additional conference and registration information, please go to www.brand-management.usi.ch