The SwissMediaForum is an independent event committed to bringing together opinion leaders from media, business, politics and society. During this annual conference in Lucerne, discussions revolve around significant media and communications issues in an era where a digital revolution is fundamentally changing industries, and interfaces between media, organizations, politics and the public are being redefined. Presentations, speeches and open discussions will help participants gain unique insights. Founded in 2011, the SwissMediaForum is politically and commercially independent. It advocates an entrepreneurial, technology-friendly, ethical and forward-looking perspective.

Speakers include: Alan Rusbridger, Chief Editor, The Guardian; Josef Ackermann, Chairman of the Board of Directors, Zurich Insurance; Fabian Cancellara, Cyclist; Bruno Pfister, CEO Swiss Life; Markus Gross, IT Professor ETH; Christian Wulff, German Politician and Lawyer among many others.