The Marketing and Communication Loft is organising the 4th edition of the “How to create a great brand” conference on Monday 10 June at the Four Season’s Hotel at the Quai des Bergues in Geneva.

The conference aims  grasp the trends and learnings in terms of integrated communication, digital excellence, brand management, creativity, innovative retailing, social media, storytelling, etc.

Ticket prices range from CHF 130.00 for conference only to CHF 220.00 for conference and networking cocktail.

Program

14:30 – Registration & Welcome.

15:00 – “Great Brands need Great Ideas – Integrated Communication in the Digital Age”, presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
“There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The presentation will highlight the importance of brand management and creativity.”

15:40 – “Digital excellence – learnings from leaders”, panel discussion with Hugues de la Chevasnerie – former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman – Vice President of Strategy & Operations at BBC Worldwide.

16:20 – “Storytelling in the Screen Age”, presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.

17:00 – Coffee Gourmand & Networking (Terrace with lake view).

17:30 – “Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques”, presented by Eugénie (Porot) Bron, Senior Retail  Marketing Concept Manager at Swarovski.

18:10 –  “How to avoid brand death – balancing base brand vs new initiative communication”, presented by Mick Ó’Conchúir, Global Marketing               Manager for the mountain sports brand at Salomon.  

19:00 – Dinner Cocktail & Networking (Terrace with lake view).

20:30 – Closing.