The Institute for Public Relations (IPR) hosts a series of free monthly webinars designed to bring the latest research and insights directly to communications professionals. Each session features leading scholars and industry experts who explore emerging trends, data-driven strategies, and the evolving role of public relations in today’s complex media environment. The next free webinar is on Maximizing Earned Media in the Age of AI, on 31 March at 4 p.m. EDT.
As audiences increasingly get their information through AI search engines like ChatGPT and Google’s AI Overviews, where 60% of searches now result in zero clicks, the pathways to visibility have fundamentally changed. Earned media is no longer just about securing coverage; it’s about earning a place in AI-generated responses that synthesize and cite information for millions of users. As a result, the way we measure potential media impact also changes.
Register to explore which content characteristics most influence AI content selection and amplification.
Featured speakers:
- Angela Dwyer, APR
VP of Insights, Fullintel - Lightning Czabovsky, J.D., Ph.D.
Associate Professor, University of North Carolina at Chapel Hill - Jenn Francis
Communications Strategy, Accenture - Amber Daugherty, MCM
Value & Impact Consultant, Big Valley Marketing
For more information contact IPR directly.
