A study conducted by Hallvarsson&Halvarsson (H&H) is a leader in financial communication in Sweden shows that Swiss companies are at a standstill with online communications. H&H Webranking is the largest study assessing corporate and financial communication online of more than 900 companies from around the world. 14th European edition of the H&H Webranking research and 7th in Switzerland.
Swisscom retains the top position in the H&H Webranking 2010 Switzerland Top 50 with UBS and Credit Suisse rounding out the top three. The results show Swiss companies have failed to improve and continue to lag behind the European average. The gap between the information supplied and what the market is requesting has widened just as technological developments and social media create new challenges to confront.
The H&H Webranking survey, now in its 14th consecutive European edition and 7th Swiss edition, represents the most in-depth analysis of online financial and corporate communications in Europe. The study evaluates the English language version of corporate websites, excluding commercial sections. The H&H Webranking is a valuable instrument not only for measuring the effectiveness of a company’s online communications but also as a comparison with domestic and international competitors.
