The Lac Leman Communications Forum is less than a month away – if you are interested to go – book now as few places remain!
The Lac Leman Communication Forum will bring to bear the latest research and best practices on the following questions:
What does the CEO expect from the corporate communication function?
What does it take to be recognized as a leader in my organization?
How can quantitative and qualitative data support the case for communication?
What are the advantages of different corporate communication departmental structures?
How can corporate communication collaborate with HR and marketing?
What are the challenges of working across different cultures?
Further information and registration >>
The full program:
09:30 Registration
10:00 Welcome and introduction
10:10 Keynote
Leadership in times of crisis and change: the role of framing
Joep Cornelissen, Professor of Corporate Communication, VU University Amsterdam, NL
10:50 Play for fun
SwarmWorks
11:00
Keynote
Strategic leadership in corporate communication: aligning image and identity
Rosa Chun, Professor of Corporate Reputation, Ethics and Marketing, IMD, CH
11:35 Workshop sessions
Choice of several one-hour interactive workshops. The sessions will be repeated in the afternoon so that participants can attend a second workshop.
Culture clash: leading teams across borders
Dr. Thomas Zweifel, CEO, Swiss Consulting Group, CH
Integrating communication: is it about structure or the right culture?
Professor Joep Cornelissen, VU University Amsterdam, NL
Managing an international communication department: moving ahead whilst dealing with dilemma
Alexander Fleischer, Head Marketing & Communication Europe, Africa, Middle East and India, PricewaterhouseCoopers, CH
Putting it into action: leadership in corporate communication
Professor Anne Gregory, Leeds Metropolitan University, UK
Surviving leadership: what managers can learn from orchestras
Michael Spencer, Managing Director, Sound Strategies, UK
12:35 Networking lunch
13:50 Conducting and leadership: learning from the world of music
Be part of a unique interactive musical experience! Conductor Gernot Schulz and communication expert Manfred Harnischfeger will explore the relationship between a conductor and an orchestra as a perfect metaphor for
successful leadership. The audience will be expected to interact with a live orchestra.
15:00 Workshop sessions 2
Culture clash: leading teams across borders
Dr. Thomas Zweifel, CEO, Swiss Consulting Group, CH
Integrating communication: is it about structure or the right culture?
Professor Joep Cornelissen, VU University Amsterdam, NL
Managing an international communication department: moving ahead whilst dealing with dilemma
Alexander Fleischer, Head Marketing & Communication Europe, Africa, Middle East and India, PricewaterhouseCoopers, CH
Putting it into action: leadership in corporate communication
Professor Anne Gregory, Leeds Metropolitan University, UK
Surviving leadership: what managers can learn from orchestras
Michael Spencer, Managing Director, Sound Strategies, UK
16:00 Coffee break
16:20 Play for fun
SwarmWorks
16:30 Keynote
The CEO’s view: the role of corporate communication in adding value to the organization
Yves Daccord, Director General, ICRC International Committee of the Red Cross, CH
17:15 Keynote
The leadership challenge for corporate communication
Anne Gregory, Professor, Leeds Metropolitan University, UK
18:00 Apéro
