We are pleased to announce a joint Geneva Communicators Blog / CSR Geneva breakfast on the theme of responsible marketing and communications:

Date:  Wednesday 6th February 2008 – 8 am

Place: Le Pain Quotidien, 21 Boulevard Helvétique in Rive (1205 Genève)

Further information:  

Responsible marketing and communications: an oxymoron?  

Marketing and communications (M&C) ultimately aims to influence audiences. Is there a conflict between this desire to influence and the notion of responsible M&C? How is perception managed: is engaging in CSR credible or do companies have to go a step further to be convincing? In today’s competitive environment, M&C professionals need to go beyond social and environmental awareness – they need to think ethically and find a balance between truthful and persuasive messages.

At CSR Geneva’s next breakfast, Patricia Goldschmid and Glenn O’Neil of the Geneva Communicators Blog will discuss the issue of responsible M&C and how we can join forces to stand out from the crowd. Please join the informal discussion and share your thoughts and experiences on this topic.

Breakfast is on Wednesday 6th February, from 8 to 9am please bring chf 11 per person (which buys you one tea or coffee and all different sorts of interesting bread with jam, honey and chocolate spread (anything on top of this must be paid for additionally – it’s delicious and a bargain!). We’ll be at Le Pain Quotidien, 21 Boulevard Helvétique in Rive (1205 Genève), in a room on the right-hand side of the café as you look from the street – come in through its own glass door there.

Please reply to Caroline Redrup (caroline.redrup@iucn.org) to confirm your attendance.

Looking forward to seeing you there!

Patricia & Glenn

Going Solo is a one-day conference for freelancers and small business owners of the internet industry. It will take place in Lausanne, Switzerland on May 16th, 2008. The conference is organised by Going Far, Stephanie Booth’s new media company

Stay tuned for more information about this event or go to the Going Solo blog for further information.

Don’t miss the LIFT conference, coming up in February.

LIFT08 is a three day event to explore the social impact of new technologies. Learn about tomorrow’s most important trends, those changing our lives and organizations on a daily basis. The event includes workshops, talks, social activities and discussions to get a look at the most important technological trends and meet the people behind them.

For further information >>

There is an interesting conference scheduled by Rezonance on the evening of Wednesday 16 January on maximising your visibility and reputation online.

More information, please note conference will be in French >>

 Wishing everyone a Merry Christmas and a Happy New Year.

See you in 2008!

Glenn & Patricia

If you are interested in communications and new media, then you should think of attending LIFT08 that will take place between February 6-8 2008 in Geneva.

Registration is now open and early bird registration closes this Friday (you pay 650 CHF in place of 850 CHF).

Glenn

This morning some 25 communicators gathered at the Geneva Press Club to listen to a very interesting presentation from Jonathan Buck of the IEC on their use of web in building online communities. His presentation is available here for those who were not able to make it: presentation on Wattwatt (pdf – 4 MB) .

And some slightly blurred but artistic photos can be found on our photo feed to the right of your screen…

Any suggestions for topics for future breakfast meetings are most welcome!

Patricia & Glenn