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Content Marketing Specialist, IMD, Lausanne

The Job’s Mission

To create relevant and impactful marketing and sales content to attract, engage and acquire a clearly defined and understood target audience – to help drive IMD’s various programs and services. Specifically, manage and create marketing and sales content for IMD open programs, online and degree programs, custom programs, Corporate Learning Network.

Key Accountabilities

– Develop the best editorial content, storytelling and messaging that converts interested prospects into customers
– Define key content, messages and differentiators for IMD educational programs and services
– Reflect IMD Vision, Values and Strategic Direction in marketing and sales materials
– Adapt the voice of IMD Faculty and client engagement team to assure that messagingmatches customer needs accurately
– Work with program marketing, communications, direct marketing and client engagementteams to develop content strategies and collateral to reach existing and win new customers.

Key Activities

Manage and create marketing & sales content to support the sales of IMD’s entire portfolio of open, online and degree programs.
Tasks could include:
o Creation of marketing and advertising messages
o Sales support documents for client engagement team
o Website and landing page creation and update
o Program brochures
o SEA, SEO, social media messaging
o Email lead generation and nurture campaigns
o Video storyboarding, briefing, messaging, interviewing and editing
o Ad-hoc writing and proofing requests

Create content to support the sales of custom programs.
o All content creation for custom website
o Company story writing for the web
o Sales collateral
o Video interviewing, messaging, briefing and editing

Create content for IMD at an institutional level
Tasks could include:
o Institutional publications
o Program collateral
o Corporate Learning Network collateral
o Ad-hoc writing and proofing requests.

Education

– University degree in marketing, communications, journalism or English
– Advanced courses/training in story-telling, creative writing, digital content creation, or sales/marketing copywriting would be an asset.

Experience

– Minimum 10 years’ experience in copywriting/editing, including writing for the web
– Minimum 5 years’ experience in print production, preferably as an editor/project manager
– Minimum 5 years’ experience in marketing/sales communications
– Experience with web content management systems, preferably 1-2 years
– Experience managing budgets for projects or cost centers

Competencies and skills

– English mother tongue. French an asset
– Highly proficient copywriting, editing and proofreading skills in English
– Strong organization and project management skills: meets deadlines; able to manage multiple different projects at the same time
– Fast, efficient, but also good with details
– Highly business aware: service- and customer-oriented; diplomatic; politically aware; professional in all dealings with internal and external IMD stakeholders; puts internal customers first; reacts quickly to requests and “issues”
– Common sense and solution oriented: finds easy solutions, simplifies processes, and comes with recommendations, not problems
– Works independently; highly motivated; proactive; self-starter; team player; creative and innovative
– Must understand business issues.

How to apply

If you have the above skills and would like to work in our challenging environment, please send your complete application file (letter of motivation and resume in English, copies of your work certificates and diplomas) to hrjobapplication@imd.org

By | May 4th, 2018|Careers|0 Comments

GCN Lunchtime Seminar – new EU data rules – Friday 1 June 2018

GDPR

The new EU data protection rules – how does it affect me and my workplace?

This presentation will explore the realities behind the General Data Protection Regulation (GDPR), an EU law that comes into effect on 25 May 2018. For communicators – even those outside of the EU – the GDPR has significant impact on how you collect and store audiences’ data. We will look into some useful definitions, learn some of the language needed to approach the subject and formulate a basic road-map to compliance. Our speaker approaches the topic in a very practical way, with strong emphasis on down to earth risk management and explaining the “rules of the game” for GDPR.

Date: Friday, 1 June 2018
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks – please register online >>


About the speaker:

D. Helen Shapiro is a GDPR & innovation consultant. Her business acumen is firmly set in sales, global operations, compliance and physical risk management / cross border secure logistics. As a trainer, she focuses on GDPR-compliance organizational transformation, leadership skills, governance, process optimization and risk management.

Helen is a sought after mentor in various accelerators (e.g. MassChallenge Switzerland, IBM AlphaZone) and a recognized judge in business competitions (e.g. CyberChallenge at GCSP, Masschallenge CH). She is a member of the international advisory Board to Cyber-Aid.org at the Geneva Centre for Security Policy.

Helen spent over 17 years in risk management, security & international physical trade, and over 10 years in professional corporate training. In her last corporate position she ran AMS (Americas) region for an enterprise class global software company.

Please register online >>

By | May 3rd, 2018|GCN lunch events|0 Comments

TEDx Lausanne – Monday 7 May 2018

The next TEDx Lausanne will be held at the Casino​ ​de​ ​Montbenon​ (Allée Ernest-Ansermet 3,1003 Lausanne) on Monday 7 May 2018 from 14h00 to 19h30.

It will feature the topic “Homo sapiens”.

“Wise man” dominated thanks to the ability to cooperate and communicate effectively in big groups. We were able to build cities, write books, create incredible technology. We solved many important challenges that have been facing us.

As the pace of human evolution continues to accelerate, we can’t help but wonder: What will our lives be like at the end of this century? Will our lives be completely changed by the next technological, environmental, social or genetical evolution? Will Homo Sapiens continue being the world’s dominant species? Or will we evolve into a completely new species soon?

This year  TEDxLausanne is focused on exploring all these questions as well as new ways of addressing our dreams and concerns about the future.

Speakers include: 

  • Marine Tanguy – Founder of MTArt
  • Bernard Molineaux – Founder of Equilibre
  • Richard Baldwin – Professor of International Economics at the Graduate Institute in Geneva,
  • Charles Fadel – global education thought leader and author, futurist and inventor
  • Saba Imru Mathieu – Executive Coach and business owner
  • Bernd Lapp – CEO of Old School GmbH, Business Lead in Swarm City and Advisor to a few
  • Blockchain Projects.
  • Meloe Gennai – poet, performer and a legalist advocating for minority rights
  • Christoph Rummel – juggler
  • Jeanine Reutemann – deeply passionate researcher, film maker, educator, tech-nerd.
  • Nancy Rademaker – international business speaker
  • Philippe Moreillon – Professor and Director at the UNIL Institute of Fundamental Microbiology

Ticket price : 100.00 CHF (Full), 50.00 CHF (Reduced)

For further information>>

SaveSave

By | April 27th, 2018|Other events|0 Comments

GCN Lunch event wrap up

Thank you to all the GCN members who attended our GCN lunch event on Friday 13 April. A special thanks also to Vincent Lusser, responsible for communications at Geneva State’s Department of Town and Country Planning, Housing and Energy for his insightful presentation, presenting the innovative urban developments in Geneva and highlighting some of the communications challenges linked to their promotion.

Below are a few images captured by photographer Geraldo Pestalozzi.

  • Lunch event at CICG with Vincent Lusser, responsible for communications at the Geneva Urban Planning Office

 

By | April 20th, 2018|GCN lunch events, Uncategorised|0 Comments

Business communication officer (40% – 50%) – STSA Geneva

The Swiss Trading and Shipping Association (STSA) is recruiting a business communication officer at 40% or 50% (16 or 20 hours a week) for a minimum of 6 months. The officer will support the Secretariat in a full range of support functions but in particular in writing, editing and reviewing content of all type of documentations in English. He/she will help the STSA team in its daily operations to provide high quality communication material. 

Founded in 2006, STSA is the main professional association in Switzerland for commodity merchants, shipping companies and banks specialised in trade finance. It has become a respected platform in the commodity trading industry. It now has over 190 members, with businesses of all sizes. It represents the interests of the sector through various activities such as: 

  • Education & Training 
  • Working groups of common interests 
  • Commodity related services 
  • Public conferences 
  • Public affairs 

Main responsibilities

1. Business and administrative support

  • Edit various documents in English such as newsletters, position papers, website, etc.
  • Draft general correspondence in English 
  • Support the team in developing its communication on the various social networks (including active monitoring of social media activities) 
  • Work with the STSA team at maintaining and expanding the relationship with members through existing tools (extranet, Newsletter, communication alerts, etc.) 
  • Update the STSA website 
  • Perform other related duties as required 

2. Annual report  (August 2018) 

  • Prepare the STSA Annual Report in collaboration with the STSA Team and its external designer 
  • Propose and draft the texts in collaboration with the STSA Team 
  • Ensure that all deadlines are met 

 

3. Publication of STSA yearly magazine (December to March)

  • Contact contributors and manage the follow-up (article gathering) in a timely manner 
  • Proofread, comment and propose modifications to the articles 
  • Coordinate with STSA press partners 
  • Liaise with potential sponsors and advertisers 
  • Set-up a budget and issue invoices 
  • Ensure that deadlines are met 

Knowledge, skills and abilities: 

  • Must have exceptional written and proofreading skills in English (English mother tongue desired) 
  • Good command of French an asset 
  • Very effective organisational skills 
  • Good listening and communication skills 
  • Internal customer orientation 
  • Time management skills and able to work under time pressure 
  • Ability to maintain a high level of accuracy and confidentiality 
  • Excellent knowledge of the functioning of the various social networks (LinkedIn, Twitter, Facebook, etc.) 
  • Problem solving skills and innovative thinking 
  • Team spirit 

What STSA offers: 

  • An international and dynamic environment 
  • An internship helping you to develop your abilities in business communication 
  • A varied daily work with a high degree of autonomy 
  • An environment offering you opportunities to grow your job 
  • A small team with a family spirit 
  • A close connection to industry’s participants 

Starting date: May 2018

Please send your CV and motivation letter electronically to: 

STSA, attention: Silviane Chatelain Email: Silviane.chatelain@stsaswiss.ch 

 

By | April 17th, 2018|Careers|0 Comments

New guide: five steps to better email

Our March lunchtime speaker, Michael Gentle on business writing, has just published a new free guide “Five steps to better email – how to write emails that people will actually read”. You can download the guide here>>.

By | April 16th, 2018|News, Other resources|0 Comments

UN Designers next meetup – Friday 27 April 2018

News of their next meeting from the UN Designers group:

Good news! A new UN Designers meetup is on the way. The meeting will take place at Room L in the ITU headquarters (Montbrillant building) on Friday 27th April, starting at 10:30am.

For this time we will have a double bill: Marc Friederich from Laussane based agency Antistatique will be discussing in ‘Design Systems’ how shifting from print to digital has shaped branding and design systems.

For the second talk, ‘Visualizing for Change’, Nicole Lachenmeier and Darjan Hil, from Basel’s information design agency YAAY, will be presenting the seven principles of the agency’s information designers mindset. We encourage anyone interested in UX Design and Data Visualization to attend this exciting meeting. Entrance is free.

Please register here>>

By | April 12th, 2018|Other events|0 Comments

Request for proposal: Global Report on Internal Displacement 2018 microsite

The Internal Displacement Monitoring Centre (IDMC)  would like to invite digital agencies and contractors to submit bids for building the landing page of our annual report. The deadline for proposals is Friday 23rd March. See full details in the documents below:

Description of requirements:

  • Develop a microsite for the Global Report on Internal Displacement 2018

Manner of Submission:

  • Please submit your proposals in accordance with the requirements detailed below by email to george.binder@idmc.ch

Deadline for submission of quotations is 23:59 PM CET on Friday, 23rd March 2018. Those who do not submit their quotation by this deadline will not be considered.

Respondents may contact IDMC Geneva for clarification and information pertaining to this request for quotation. Any requests for information or clarification must be submitted in writing by e-mail to George Binder at george.binder@idmc.ch before the end due date of the RFPs.

For further information: Request for proposal ; Annex A – Terms of Reference

By | March 23rd, 2018|Careers|0 Comments

Request for Proposals for DNDi Film on the Discovery of a Cure for African Sleeping Sickness

 

REQUEST FOR PROPOSALSDNDi Film on the Discovery of a Cure for African Sleeping sickness 

1. Drugs for Neglected Diseases initiative (DNDi

Drugs for Neglected Diseases initiative (DNDi) is a not-for-profit research and development organization, DNDi works to deliver new treatments for neglected diseases: leishmaniasis, human African trypanosomiasis, Chagas disease, specific filarial infections, mycetoma, paediatric HIV, and hepatitis C.

2. Project overview: 

DNDi is requesting proposals for producing a compelling HD film (4-6’) that tells the story of the development of the first all-oral cure for sleeping sickness. This film will show how this innovative drug, called “fexinidazole,” will completely change the way we treat people living with sleeping sickness, a deadly tropical disease that affects some of the most neglected communities in the world.

Fexinidazole was developed through an alternative, non-profit driven R&D model and this film will showcase the innovative partnership that led to this scientific discovery – a partnership that could help challenge the prevailing notion how we develop drugs.

3. Project scope 

DNDi would like to develop a 4-6 minute film for on/off-line screening that shows, on the one side, this innovative partnership and development of a new treatment for sleeping sickness in Central Africa, and at the same time offers a moving human story that shows the ravages caused by sleeping sickness, how fexinidazole will change things for treatment of the disease now and control/elimination of the disease in future.

While there is a need to avoid excessive reliance on talking heads, the human side of both parts of this story should shine – the researchers and scientists working together for the drug’s development, and the health workers and patients working and living in the world’s most remote areas of the Congo.

Previous DNDi films have been made around these same angles but this film must have a distinct visual identity and brand that can serve as inspiration for a “mini-campaign” for social media, where DNDi and partners can take short clips/images of the video and share them.

4. Budget 

Please provide a budget estimate with cost breakdowns and maximum details.

5. Eligible criteria: 

• Experience in creative video development, production and post-production on social/development/scientific issues, including animated infographics, aimed at international general audience;
• Understanding the purpose and the scope of this video project
• Must have experience in producing videos of similar nature for international clients (must submit at least 2 similar sample work as a proof)
• Original and creative approach
• Demonstration of cost effective approaches to video production
• Demonstrated ability to coordinate resources, equipment and required staffing for video production and post-production
• Demonstrated experience producing videos for non-profit organizations
• Availability to travel to Africa and Europe in May/June 2018

6. Timelines 

• Milestone 1: Completion of briefings and production of initial outlines – May 15th, 2018
• Milestone 2: Production of storyboards – June 15th, 2018
• Milestone 3: DRC filming trip to be scheduled. 1st version of the film – July 13th, 2018
• Milestone 4: Final version of the film – July 25th, 2018

7. Proposal requirements 

The proposal should include:

• A cover letter that explains how the video producer can meet DNDi’s needs, citing experience, skills, capacity and motivation; and an indication of availability for a visio call or a meeting in Geneva the week of April 9th, 2018 if shortlisted.
• Any short creative proposals would be welcome based on the brief above.
• Samples of video productions

8. Proposal evaluation 

A selection will be made by the DNDi project team based on the proposal’s:

• Responsiveness to the scope of work as outlined, and DNDi’s needs
• Demonstrated experience and expertise in similar projects
• Bios, qualifications of personnel assigned
• Sample of video productions
• Cost effectiveness

9. Proposal submission 

• Send questions if any to sloiacono@dndi.org by Friday March 23rd, 2018
• Answers to questions related to the RFP will be answered in a document shared with all the bidders by Wednesday March 28th, 2018
• Send your full dossier containing all proposal requirements in pdf by Wednesday April 4th 2018. Proposals should be sent to: sloiacono@dndi.org
• Award project: Week of April 16th 2018 

For a full description of the RFP>>

By | March 21st, 2018|Careers|0 Comments

GCN Lunchtime Seminar, Friday 13 April 2018

Dear Communicators,

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 13 April 2018.

Successes and challenges in communicating to multi-stakeholder audiences: the example of the Geneva Urban Development Projects.

Geneva is a great place to live and work, but some may find that housing and transportation have been a challenge! So what is Geneva doing about it? Come and discover at our next “Geneva Communicators Network” lunch event to be held on Friday 13 April 2018 at the Conference Centre in Geneva.

This special event will feature Vincent Lusser, responsible for communications at Geneva State’s Department of Town and Country Planning, Housing and Energy. While taking you on a special tour of the urban development project augmented reality display, Vincent will discuss the communication challenges linked to the development of the Geneva urban projects, the public debates they raise and how to manage the differing views and diverse publics.

Date: Friday 13 April 2018
Time: 12h30 to 14h00
Location: Centre de Conférences de Varembé (FIPOI); Rue de Varembe 13 – 1202 Genève (Near Place des Nations)
Fee: CHF 30.- per person includes drinks and snacks – please register online >> 
The exhibition presents the urban development projects in augmented reality on a giant floor photo of the region featuring aspects such as housing and activity areas, the Léman Express rail network, the Nations road and tunnel or public equipment and infrastructure for the canton’s energy transition. Projects for the Nations area are specially highlighted, including with the model of the “Cité de la Musique”.
We look forward to seeing you!
Patricia, Glenn, Melitta and Ekaterina
Geneva Communicators Network
urban exhibition geneva
By | March 16th, 2018|GCN lunch events|0 Comments