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Social Media Strategy Masterclass – Impact Hub

 

3 hour workshop & 1 hour follow-up consultation with your trainer, Kathleen Holmlund (sign up here!)

Need to create a social media strategy but don’t know where to start?
Every action you take on your social networks should be a part of an overall communications and marketing strategy for your business or organisation. It may sound daunting, but every post, like and comment you make should be aligned with your organisational values and goals. By taking the time to create and implement a social media strategy you will find that your social efforts and skills will start to blossom naturally.

What is a social media strategy?
Quite simply, it is a summary and action plan for everything you plan to do and hope to accomplish for your business or organisation using social networks. It follows three main stages:

  1. An audit of your social media presence to establish your starting point
  2. Goal setting for how you would like it to look in the future
  3. Selecting the resources and tools you will need to reach those goals

What you will learn
During the workshop, I will take you through the whole process of creating a social media strategy. You will learn how to:

  • Conduct a social media audit
  • Create your social media goals & objectives
  • Create & improve your social profile
  • Get inspiration from industry leaders, peers, competitors, clients, etc
  • Create a content plan and editorial calendar
  • Experiment, track, reflect and adjust your plan

Who should attend?

  • SME business owners
  • Startups
  • Nonprofits & NGOs
  • Marketers & PR practitioners
  • Creative professionals
  • Anyone wishing to start their own business
  • Employees who have to manage social media channels

Pre-Course homework and post-course support

Before coming to the workshop, you will be invited to complete a set of tasks to get the most out of the training. Following the workshop, you will have a 1 hour one-on-one consultation either in person or over Skype. You can use this to review your progress, set some goals or get further clarity on specific areas of social media.

Your trainer & coach: Kathleen Holmlund

Kathleen has worked in the communications field across various corporate and nonprofit sectors for over 18 years. These include consumer electronics, automotive electronics, human rights, climate, business ethics, health and food. She has been developing and executing social media plans for over 10 years and loves being kept on her toes with this fast moving industry. She joined Impact Hub Geneva as a collaborator in Spring 2015, and has since focused her efforts on working with social entrepreneurs, startups and nonprofits who are purpose-driven in making a positive impact in our world. Check out her LinkedIn profile for more information.

Social Media Strategy Masterclass

By | June 14th, 2017|Other events, Professional development|0 Comments

GCN workshop day (9 June 2017) – wrap up

Thanks to all the participants who attended the GCN workshop day on 9 June 2017. A special thanks to the three trainers: Leyla (Giray) Alyanak for her workshop on “The Truth About Successful Blogging”; John Zimmer for his workshop about how to “Ignite your Public Speaking, and John Scotland for his workshop on “Digital Storytelling – Video for Social Media”.

Many thanks also to the photographer Geraldo Pestalozzi for the great images of the event below.

We look forward to seeing you at our summer apero. Stay tuned for the official invitation.

  • GCN lunch seminar 5 Apr 2019 - Personal brand and reputation management: security strategies to keep your identity safe with Stephane Koch

 

By | June 13th, 2017|GCN workshops|0 Comments

FIND – Head of Communication, Geneva  

Position Objective
The primary objective of the position of the Head of Communication is to raise the profile and reputation of FIND as a thought leader, coordinator and innovator of accessible, affordable and
effective diagnostics in low income settings.

He/she is required to understand the landscape of actors in the field of diagnostics in low income countries and must be able to shape and articulate FIND’s responses to emerging issues.
The position requires good management skills to implement a global communications strategy that targets key media effectively and uses high‐quality, scientific communications as its cornerstone, and the ability to produce publications for external audiences.

The position is in charge of a small team in Geneva, managing the writing and placing of scientific articles and publications and the production and use of different tools, notably for digital and social communication.

The Head of Communication reports to the CEO.

Specific Job Responsibilities

Management and planning:
‐ Enhance and implement a comprehensive communications strategy to support FIND’s mission
‐ Lead FIND’s communication operations by determining targeted audiences, identifying channels and developing messages
‐ Manage a team in Geneva, as well as consultants.

Communication coordination:
‐ Draw up and implement the annual publication plan (annual report, regular newsletters, website, leaflets, etc.) in accordance with FIND’s strategy and its scientific
programme achievements in TB; Malaria; NTDs; HIV/HCV; and Fever, AMR and Outbreaks
‐ Champion the role of diagnostics as an essential element in good healthcare through the publication of diagnostics‐related thought leadership materials
‐ Amplify FIND’s messages by telling the story from both FIND’s and our partners’ perspectives
‐ Increase use of and engagement with mainstream and social media to increase FIND’s visibility
‐ Produce articles, editorials for targeted journals/audiences about FIND’s model, the key challenges in the field
‐ Validate and support all major communication efforts
‐ Participate in team leaders’ meetings, coordinate regular global communication meetings with all team members, and ensure coherent approaches throughout a matrix organization.

Media:
‐ Generate hard news angles for scientific & medical journals to raise the profile of FIND’s brand and, through the coordination of proactive press relations by the team, with mainstream news media, and social media
‐ Increase use of and engagement with mainstream and social media to increase FIND’s

visibility
‐ Support media outreach by the team with the necessary range of written materials, such as press releases, e‐newsletters, press packs, movies and other documents
‐ Support liaison offices in developing messaging for regional/local media
‐ Identify key scientific events and opportunities for presentation of the FIND and its activities

Qualifications
‐ 10‐15 years’ work experience in a similar position, with a background in journalism,  communications management, media relations or global health, and ideally with a strong public health background
‐ Master’s  degree or equivalent in communication, public health,science or related field
‐ Rigorous, organized and experienced in managing a team and coordinating a network of multi‐cultural collaborators
‐ Understanding of poverty related health issues in low income countries
‐ Ability to work under pressure to meet tight deadlines
‐ Excellent command of written and spoken English as a mother tongue, French desirable, other languages a plus
‐ Good computer skills, especially PowerPoint, Word, design.
‐ Proven track record in strengthening communication around organisations, policies and projects

To apply
Please send a motivation letter, a detailed CV and three references to hr@finddx.org
Deadline to send your application: 21st June 2017
(But don’t wait until the deadline! We will start screening right away and if we find the right person, we will stop searching.)
Please note that only applicants meeting the profile requirements will be personally contacted.
Applications sent by recruitment agencies will not be considered.

By | June 1st, 2017|Careers|0 Comments

FIND – Communications Intern – Geneva

FIND is an international not-for-profit organization dedicated to R&D activities that accelerate access to new diagnostic technologies and to building global diagnostic testing capacity for poverty-related diseases in low- and middle-income countries. FIND was founded in 2003 and is headquartered in Geneva, Switzerland.
With programmes in diagnostics for tuberculosis, malaria, hepatitis C, HIV, four neglected tropical diseases, febrile illnesses, outbreak preparedness and fighting antimicrobial resistance, FIND works across the spectrum from test development through to delivery. FIND also works hard to increase access to diagnosis. Over the past 14 years, FIND has delivered 21 new diagnostic tools. These achievements have helped increase the global prioritization of diagnostics and, in some cases, revolutionized the landscape of disease control programming in low- and middle income countries.

Are you a strong writer, a quick learner, a user of social media and interested in communications and global health? Do you want to learn more about the development and use of diagnostic tests that meet the needs of low- and middle-income countries?
Starting in July 2017 (or earlier), we are looking for an intern to join our communications team for three months, with a possibility for extension.
FIND uses a variety of media, including print, web and social media, to inform our technical and non-technical stakeholders about the progress and successes of our programmes and to communicate the importance of diagnostics for global health. As Communications Intern, you will be working as part of a small team in Geneva under the supervision of the Senior Communications Officer to complete some key projects and to plan and produce communications materials. Keep in mind that this is a two-way street – while we have stuff that needs to get done, we also want to be sure that you leave this internship with something for your CV. Think about what you might like to do and we’ll talk about it. We’re open to your ideas.

Primary Responsibilities:
-Take responsibility for FIND’s social media, with input and support from the communications team, including planning, engagement strategies, daily posting and indicator tracking.
-Update FIND’s website using WordPress templates.
-Research, write, edit and/or proofread content for FIND’s print media, monthly enewsletter, website, presentations, press releases and the like, as needed.
-Update FIND’s photo library, as needed.
-Work with the communications team to develop and implement new ideas and projects.
-Other communications support, as required.

The skills and competencies we are looking for:
-Excellent writing, editing, research and interpersonal communication skills
-Strong organizational skills, independent work habits, creativity, critical thinking and deadline-sensitivity
-Good sense of humour and able to work well as part of a team
-Able to correctly spell “centre”; have common sense around the use of the Oxford-comma
-Proficiency in the Microsoft Office suite and social media, and familiarity with content management systems (e.g. WordPress or others) and on-line photo library platforms
-Graphic design capacity and knowledge of Adobe InDesign and/or other design software would be icing on the cake
– Fluency in English required; knowledge of French, Spanish or other languages an asset
– Experience working in a multicultural environment and with non-profit organizations, and some knowledge of global health – or else a burning interest in learning more

Eligibility:
-Must be a graduate student in good standing or a recent graduate of a Master’s programme, preferably in global health, international relations, journalism,
communications or related
– Must be able to work 40 hours per week during July and August (negotiable if available to work full-time for part of June or September)
– Must have the necessary legal documentation to work in Switzerland

Please mail your motivation letter and CV to hr@finddx.org before the 7th June 2017

Only shortlisted candidates will be contacted

By | June 1st, 2017|Careers|0 Comments

The Art of “Present-ing” workshop and OWIT Lake Geneva annual summer reception on 15 June 2017

The ladies of OWIT Lake Geneva are pleased to invite you to their 2017 summer reception taking place at 18:30 on Thursday, 15 June 2017 in a beautiful poolside setting of hotel InterContinental Geneva.

Agenda for the evening:

18:30 – 19:00 Registrations
19:00 – 19:30 Welcome
19:30 – 20:30 The Art of “Present-ing” workshop with Laura Penn, PhD, founder of  The Public Speaking School
20:30 – 22:00 Dinner and networking, Ticket type: 3-course meal

The Art of “Present-ing” workshop objectives:

  • Deliver a range of useful public speaking tools and techniques, which you can use straight away.
  • Light the spark, which will stimulate you to continue to learn and develop effective public speaking skills.
  • Provide a joyful and enriching training session where you feel involved and invigorated.


About the trainer:

Laura Penn, PhD is passionate about public speaking. Seven years ago, she founded The Public Speaking School.com to provide state-of-the-art training in public speaking for clients in the not-for-profit, academic and private sectors. Today she provides custom-tailored, interactive training in public speaking, trains speakers to shine on and off camera and provides speaker coaching for a wide variety of TEDx events, helping celebrities, industry experts and people with good ideas deliver the best pitches and presentations of their lives.

The event would be useful for anyone wishing to improve their public speaking skills and network in a friendly environment among like-minded professional women.

More information about the event and the registration fee and process can be found on OWIT Lake Geneva website.

By | May 31st, 2017|Other events|0 Comments

Head of Communications – ISSA Geneva

The International Social Security Association (ISSA) is looking for a dynamic leader to head its communications unit.

The Head of ISSA Communications is responsible for the Promotions Unit, which is tasked with the delivery of communications, publications and the website of the ISSA. The key role of the Unit is to strengthen ISSA’s capacity to be ‘member-centric’ in its outreach, building its communications with members and key stakeholders, as well as the media to promote social security and excellence in social security administration. The position collaborates widely across the whole of the ISSA organization.
Company description

The ISSA is the world’s leading international organization for social security institutions, government departments and agencies. Founded in 1927 under the auspices of the International Labour Organization, the ISSA counts more than 320 member organizations in 155 countries.

The deadline for applications is 2 July 2017.

For more information please visit our website.

By | May 31st, 2017|Careers|0 Comments

Request for proposals: Graphic Design and Communications Consultancy services

To further develop its communications capacity through the delivery of products and with the support of expert guidance, ICVA in Geneva is soliciting proposals to establish a term contract for graphic design and communications consultancy services.

Deadline: 12 June 2017

Further information (pdf) >>

By | May 31st, 2017|Careers|0 Comments

Workshop day – 9 June 2017 – places still available!

We still have places available for our next workshop day on Friday, 9 June 2017 at Webster University Geneva.

Three one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 10-12 participants – to allow instructors to address specific needs.

Date: Friday, 9 June 2017
Time: 09h30 – 16h30
Location: Webster University Geneva, Route de Collex 15, 1293 Bellevue-Geneva, Switzerland.
Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)

Register for the workshops>>

Three great workshops:

Workshop 1: The truth about successful blogging

Blogging, like social media, is an online platform that can catapult your communications and advocacy efforts to the next level by connecting you with your audience like no other writing can. Yet blogging is both an art and a science – and different from other styles of writing, with its own special set of skills and rules. This workshop will unveil and equip you with these skills, whether you blog for the UN, the private sector, an NGO or yourself.
More information >>

Register for the workshop>>

Workshop 2: Ignite your public speaking

John Zimmer - public speaking workshop - Geneva Communicators NetworkLee Iacocca said, “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Public speaking is a critical skill. Recent studies by Microsoft, Fast Company, LinkedIn and others show that the ability to communicate effectively is one of the most sought-after skills by employers who seek new talent. And yet, most corporate presentations are mediocre at best. In this course, you learn how to prepare, construct and deliver a presentation that people will remember. A presentation that makes an impact.

More information >>
Register for the workshop>>

Workshop 3: Digital Storytelling: Video for Social Media

John Scotland - digital storytelling video for social media workshop GCNCommunicating through images is increasingly important in a globalised environment. Communicators are confronted with increasing pressure to produce, process and disseminate content. Without the necessary experience this process can be lengthy and difficult. This workshop will help communicators learn how to create a video strategy, which includes planning, gathering content and preparing it for dissemination through and most appropriate social media channels.

More information>>
Register for the workshop>>

By | May 24th, 2017|News|0 Comments

Events Coordinator, Soroptimist International Europe, Geneva

Soroptimist International of Europe (SIE) is looking for an experienced and highly motivated candidate to join immediately our team of six staff members at our Geneva HQ office. The Events Coordinator will be mainly responsible for leading logistical and administrative preparations for our Governors Meeting in Florence, Italy, taking place on 14-16 July for approximately 250 participants. The responsibilities of this position include but may not be limited to the following:

  • Leading and implementing all events logistics.
  • Planning the event sequel.
  • Drafting and communicating information to event participants and presenters.
  • Handling onsite event management.
  • Taking on administrative tasks linked to events and other office processes.

You offer:

  • University degree in administration, management or a relevant field.
  • 3-5 years of proven experience in events management in an international environment.
  • Fluent in English and French.
  • Experience in website content management systems and ideally MailChimp and Publisher.
  • Highly skilled in the use of MS Excel, Powerpoint, Word and Outlook.
  • Setting priorities, attention to detail, good communicator and collegial.
  • Excellent relationship building skills and cultural sensitivity.
  • Swiss work permit. Available to start immediately.

The Executive Director at the HQ Geneva Office would be delighted to receive your CV, cover letter and reference at meltem.zourdos@soroptimisteurope.org by 02 June 2017.

For further information about the SIE>>

By | May 21st, 2017|Careers|0 Comments

Digital Producer – the International AIDS Society, Geneva

Founded in 1988, the International AIDS Society (IAS) is the world’s largest association of HIV professionals, with members from more than 180 countries. IAS members work on all fronts of the global response to AIDS, and include researchers, clinicians, policy and programme planners and public health and community practitioners on the frontlines of the epidemic.

More information on IAS can be found at www.iasociety.org.

Details of Employment: 

  • The Digital Producer position will be based in Geneva, Switzerland and report to the Senior Manager, Communications. The position is full-time and open-ended to start as soon as possible.

Purpose of the Position: 

  • The incumbent is responsible for developing implementing digital strategy and content for the IAS and its campaigns; this requires managing the digital properties of IAS, including drafting social media content daily, writing email and web content, and managing all analytics and reporting.
  • We’re looking for a savvy digital communicator who is comfortable testing new boundaries in the digital world and simultaneously takes great pride in serving as the primary gatekeeper of IAS content before it is published.

Main Responsibilities: 

  • Manage the daily presence and content creation on all social media channels;
  • Lead web content development, including writing and editing web and email messaging;
  • Work with the communications team to maintain the IAS and conference editorial calendar;
  • Manage all email lists and contact databases of IAS’ audiences;
  • Closely fact check and carefully copy edit all written materials;
  • Proactive grassroots outreach online (blogs, community networking sites, listservs);
  • Work with the IAS communications team and programme staff to ensure content sharing and synergy across channels;
  • Maintain branding and messaging consistency on and offline;
  • Monitor, analyze, and report on digital metrics to enhance traffic and supporter participation;
  • Closely monitor news and advocacy discussions relevant for the IAS;
  • Make recommendations for online communications tools and explore and implement creative online strategies;
  •  Project manage deliverables within the communications team and across departments;
  •  Develop and implement digital campaigns for IAS that support and drive IAS membership and conferences;
  • Develop social media strategies including any budget costs that complement the overall communications strategies for the conferences;
  • Manage on-site and live digital presence for high-level and international conferences;
  • Set up social media accounts in line with the strategy and maintaining daily activity;
  • Develop digital toolkits for partners and external parties around major events, campaigns and conferences;
  • Speak with external partners about plans and ideas for collaboration around digital activities.

Academic Qualifications: 

  • A university degree in communications, digital marketing, or other relevant discipline or comparable years of experience in the field.

Work Experience: 

  • Demonstrated professional experience (average 3-7 years) managing digital properties for an organization with a proven ability to develop a variety of digital content for multiple platforms;
  • Experience maintaining and managing multiple social media accounts for an organization in coordination with campaign online communications and strategy.

Skills/Competencies: 

  • A firm understanding of the HIV/AIDS and/or the global health landscape is a strong plus;
  • Ability to fact check and carefully edit all content as the final reviewer before content is published;
  • A strong understanding of industry trends, including SEO, email marketing,
  • Well organized, ability to multitask, strong attention to detail and adherence to deadlines;
  • Ability to work independently and within a team;
  • Strong skills working in teams and across many types of organizations — team-oriented; problem solver; relationship-builder; and strong inter-personal skills;
  • Stress tolerance and resilience, ability to work under pressure with multiple and shifting priorities;
  • Multi-cultural experience, general knowledge of HIV/AIDS and global issues;
  • Proficiency in CRM & CMS;
  • Proficiency in the use of social media monitoring and analytics tools;

Languages: 

  • Native English or full professional proficiency is a requirement;
  • Knowledge of other languages is an asset.

How to apply: 

Interested and qualified candidates should send their CV and a cover letter, in English and by email only, to recruitment@iasociety.org. The applications will be selected on a rolling basis. Please note that only shortlisted candidates will be contacted.

Only candidates from Switzerland, from an EU/EFTA country or candidates already having a valid Swiss working permit will be considered.

The IAS is committed to recruiting and sustaining a skilled, effective, diverse and gender-balanced secretariat, and to the greater involvement of people living with HIV (GIPA) in all aspects of its work. People living with HIV are strongly encouraged to apply.

By | May 21st, 2017|Careers|0 Comments