Thanks to the 50+ persons who attended our lunchtime seminar last Friday on “successful strategies and current trends in advocacy”. The two speakers Lutz Meyer and Christophe Lécureuil of LEIDAR gave an excellent overview of advocacy and the challenges faced.
A few photos of the event can be seen on the left-hand side of this page.
| We are pleased to announce our next event of 2011:
Lunchtime seminar – Successful strategies and current trends in advocacy Undertaken by individuals or organizations, advocacy aim to influence public-policy and resource allocation within political, economic and social circles. In a highly competitive environment to get air space, advocacy has now become a central function within private sector companies, NGOs and international institutions. Lutz Meyer and Christophe Lécureuil from LEIDAR will take you through advocacy strategies and techniques that result in successful outcomes, but also reflect on current trends. Date: Friday 11 November 2011 Lutz Meyer specializes in developing and managing global communications strategies at LEIDAR. Christophe Lécureuil is a senior communications and public affairs practitioner, with 20 years of corporate, consultancy, institutional and NGO experience at the international level, responsible for leading public affairs programmes at LEIDAR. Both are lecturers at the newly created Executive Certificate in Advocacy in International Affairs offered by the Graduate Institute of International and Development Studies in Geneva, set to commence in January 2012. Places are limited due to the venue size, so please register early for the event. |
| We look forward to seeing you there. |
Who is afraid of Social Media? is the title of the TNS Geneva Digital Life conference on 23 November 2011.
The half-day event will share highlights from the TNS Digital Life study – the world’s largest Digital study, and feature insights from four Global and Swiss experts on the new trends and best practices in utilising Social Media.
For more information about this free event and to register, visit: www.tnsdigitallife.ch
Melitta
New job opportunities have been posted on our Careers page:
Spirit Communications Lead – Bacardi, Geneva
Spirit Communications Specialist – Bacardi, Geneva
Good luck!
The Global Alliance for Public Relations and Communication Management, has launched an international survey to identify and explore the key trends and advocacy priorities of public relations professionals around the world and is inviting communication professionals from around the world to participate.
The survey is open until 16 December 2011 and the results will be shared in early 2012.
If you would like to take part in the survey, click here.
Melitta
With so many communication methods to choose from, email, Twitter, Facebook, Sharepoint…we can sometimes be overwhelmed with choice. However, older methods of communication still have a place in society as Canada’s Harold Hackett has been proving.
Over the last two decades, he has sent out more than 4,800 messages in a bottle from his Canadian home along the Atlantic coastline.
Every message asks for the finder to send a response back to Hackett, and since 1996 he has received an impressive 3,100 responses from all over the world, each one with a different story to tell.
The emotions involved in receiving an unexpected personal letter, mean that the older communication methods still have a valuable role to play. Though as Harold has sometimes waited up to 13 years for a reply, there is still something to be said for the speed of new media!
You can watch a video of Harold talking about his messages in bottle on the BBC News website >
Melitta
Many thanks to Jonathan Leighton for his thought provoking presentation at our recent GCN lunch and thank you to the participants who joined in the discussion. Jonathan presented some interesting perspectives on the critical role of values and codes of conduct in today’s PR and communications environment. More information about Jonathan and his recently published book can be found on his website: http://www.thebattleforcompassion.com.
A few photos have been uploaded to the GCN flickr account and can be seen on our photostream on the left of the screen.
For those who are interested in receiving a copy of the presentation, please send us an email or contact Jonathan directly on: jonl@sunrise.ch.
Look out for our next event coming up in November on Public Affairs.
Glenn, Patricia, Melitta and Vincent
A recent global survey by Australia’s 1080 Group that asked close to 1,200 professionals key questions about how they use video conferencing, has given some surprising insights. Here are some of the highlights:
Melitta
Lunchtime seminar – Ethics and PR: the role of values in a changing worldIn line with the United Nation’s Human Rights Universal Periodic Review, 12 journalists selected from the 8 countries under review, will hold a round table discussion at Webster University on new media tools and human rights.
Discussion will be followed by a question and answer period and networking.
Drinks and refreshments will be served.
Wednesday 5 October2011, 18-20h00, Webster University, Geneva
Panelists from: Tanzania, Thailand, Togo, Swaziland, Syria, Venezuela, Zimbabwe, Uganda
Please RSVP to rosso@webster.ch