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Geneva Digital Life Event – 17 November 2010

An interesting event in Geneva on 17 November 2010 to present the data of a recent report. The largest ever global research project into people’s online activities and behaviour – “Digital Life” – was launched on binary day (10.10am, 10/10/10) by TNS, the world’s biggest custom research company. Covering 88% of the world’s online population through almost 50,000 interviews with consumers in 46 countries, the study reveals a number of very significant findings as well as providing indicators for the future of the world’s online behaviour.

“Digital Life” is the first truly global research into online activities, including all the key emerging markets of the BRICs and many of the next 11, going beyond basic behaviour to provide more detailed data into attitudes and emotional drivers of that behaviour.

Core data from the study is being made publicly available via an interactive website – http://discoverdigitallife.com/

For further information and program details check the Discover Digital Life website.

Patricia

By | November 9th, 2010|Other events|0 Comments
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PR Industry sets new standards

This year’s European Summit on Measurement in Barcelona saw the adoption of a new set of standards and practices to guide the measurement and evaluation of public relations.

The summit, organized by AMEC, the International Association for Measurement and Evaluation of Communication, and the Institute for Public Relations brought together 200 people from more than a dozen countries to address the need for clear standards and common approaches to measuring and evaluating public relations results. Resulting in the adoption of the ‘Barcelona Principles’.

The seven ‘Barcelona principles’ are:

  1. Goal setting and measurement are fundamental
  2. Measuring the effect on outcomes is preferred to measuring outputs
  3. The effect on business results can and should be measured where possible
  4. Media measurement requires quantity and quality
  5. Advertising Value Equivalents are not the value of public relations
  6. Social media can and should be measured
  7. Transparency and replicability are paramount to sound measurement

To support the adoption of the Barcelona Principles, AMEC has announced a new conference on measurement metrics to be held in London on 17 November.

Further information:

An outline of the Barcelona Principles >

AMECs London Measurment Conference >

The 2010 European Summit on Measurement >

Melitta

By | November 3rd, 2010|Other resources|0 Comments
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Next GCN event on Fundraising – 16 November 2010

We are pleased to invite you to an interesting lunch seminar on Innovative Fundraising Concepts. Emilia Casella of the World Food Programme will come to tell us about their Free Rice initiative, a partnership to improve education and contribute to eradicating world hunger. Through an established web platform participants can play a quiz and for every correct answer the World Food Programme will donate 10 grains of rice. For this event we would like to encourage participants to join who have also partaken in interesting fundraising initiatives – to share ideas and experiences on the topic.

Topic: Innovative Fundraising Concepts
Date: Tuesday, 16 November 2010
Time: 12h30 to 14h00
Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva (view directions)
Fee: CHF 10.- per person for a light lunch – payable at the door.

Please register here for the Geneva Communicators Network lunch event for Tuesday 16 November 2010 at 12h30.

If the above link doesn’t work, please copy the following link into your Internet browser:
http://www.zoomerang.com/Survey/WEB22BEBYP4CWK

We look forward to seeing you there!!
Glenn, Patricia, Melitta & Vincent

*Location sponsored by the International University in Geneva.

By | November 1st, 2010|GCN lunch events|0 Comments
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Yahoo fights back with Y Connect

Yahoo plans to announce a new feature later this Autumn that could see it improve its flat revenues and gain more market share and user web time.

Called ‘Y Connect’, the new feature will allow media publishers, web developers and other websites to integrate elements of their services with Yahoo—similar to the approach adopted by Facebook. For users, the service will enable them to log in to social networks and other password protected sites via a single Yahoo account.

The feature will in turn help Internet companies track the activities of users around the Web and better tailor advertising offerings to them.

For more infomration, read the full Wall Street Journal article >

Melitta

By | October 30th, 2010|Other resources|0 Comments
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New communication jobs in Geneva / Lugano

The following new job openings have recently been posted on our careers page:

  • Head of Communications and External Relations, Geneva Call, (Appel de Genève), Geneva
  • Executive Officer, Global Alliance for Public Relations and Communication Management, Lugano
  • On-line Communications Officer, Oak Foundation, Geneva

Good luck!

By | October 27th, 2010|Careers|0 Comments
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IABC Event in Zurich – 8 December 2010

The International Association of Business Communicators (IABC) Switzerland is organising an event in Zurich on “Communicating in a Flat World”.  Guest speaker Silvia Cambie, author of the best-selling book International Communications Strategies, who will present and discuss employee engagement and overcoming cultural resistance to change in European institutions and multinationals.

The event will be held on  Wednesday evening, 8 December 2010, 6:30pm-8:30pm held at Zurich Insurance, Auditorium Z, Mythenquai 2/3, Zurich. Doors open 6pm.  This will also be a great networking opportunity so bring your business cards!

IABC kindly asks you to book in advance on http://www.eventbrite.com/event/902235611 The cost is just 25CHF pp inclusive of booking fee and catering. However, entry on the door costs 30CHF cash only.

By | October 26th, 2010|Other events|0 Comments
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New webinar series on lobbying the EU

Quadriga University has launched a new course for anyone wishing to communicate with or lobby the EU.

Starting on 17 November, over a series of eight webinars on the issue of ‘EU public and government affairs‘, lecturers will discuss modern lobbying, give practical advice on how to lobby the EU institutions and provide participants with a ‘Brussels Toolkit’.

An earlybird discount is available until 3 November.

More information >

Melitta

By | October 25th, 2010|Professional development|0 Comments
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Users curl up with a good iPad survey says

Following on from my earlier post about iPad and Kindle reading speeds where the question was asked: ‘Are they as good as books?’, a new survey by the NPD Group may have come up with an answer.

While the survey found that the top three uses for the iPad are surfing the web, checking e-mail and playing games, rather than reading books, it also discovered that 20% of owners use their iPad in bed – suggesting that the iPad could be as good as curling up with a good book.

One thing is certain, the way people interact with technology and use it to communicate is changing. With increasing numbers of people leaving the desktop for the sofa, coffee shop, park bench and even bed there could be an interesting set of new challenges ahead for the communication profession.

Melitta

By | October 22nd, 2010|Other resources|0 Comments
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New site for CIPR

The Chartered Institute of Public Relations has recently relaunched its webiste, with the addition of some great new features to keep PR professionals in the loop.

These include ‘CIPR TV’, where you can watch discussions with leading figures in the industry and a new ‘Features’ section that gives ready access to a range of in-depth articles, tips and advice from seasoned pros.

The new CIPR website can be found at: www.cipr.co.uk

Melitta

By | October 21st, 2010|Other resources|0 Comments
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Wrap up for 15 October event

Many thanks to the 60+ communicators who attended the seminar today with John Zimmer on presentation skills – a very interesting presentation.

Some select photos of the event are found to the left of our page.  For more information on John, please visit his website “Manner of Speaking”.

Thanks again to Tony Murdoch of the Murdoch Group for moderating the event and to our sponsor, the International University in Geneva.

Glenn

By | October 15th, 2010|Other events|0 Comments
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