New job openings
The following new job openings have recently been posted on our careers page:
- Intern, web communications, IATA
- Directrice/directeur Communication/Fundraising, Terre des Hommes
Good luck!
First ever use of video in a print advert
For the first time in a print publication, ‘Entertainment Weekly’ in the US put a small video screen on one of its pages.
Developed in partnership with Americhip, the magazine’s September issue contains the first ever VIP, ‘video in print’, editorial/advert, which plays previews of CBS’s autumn line-up and includes product placement for Pepsi Max.
The digital display plays full-motion video at a crisp resolution with equally good audio quality (albeit minus a volume control). It works like an audio greeting card; opening the page activates the player, which is a quarter-inch–thick screen seen through a cutaway between two pages concealing the larger circuit board underneath.
Magazines featuring the ad will have a limited distribution in New York and Los Angeles – so it may be some time before we see anything of this kind in Europe – if it proves a success.
Melitta
iPad and Kindle Reading Speeds
According to new research by Jakob Neilsen, the new wave of electronic book readers have faster reading speeds than those that have gone before them. They are also significantly better than reading from computer monitors, thanks their higher-resolution screens and more natural and comfy reading position.
Many companies are betting big that electronic book readers, such as iPad and Kindle, will be one of the main ways people read long-form text in the future. But are they as good as books?
They do have several benefits, not least the ability to make an library of books portable, but the Neilsen study found that reading speeds are still slower than print.
So will they take over from the printed word? Only time will tell.
More about the Jakob Neilsen study >
Melitta
Big thanks for the Geneva web summer BBQ
Many thanks to Craig and the Geneva Web Group for inviting all the Geneva Communicators to their annual summer BBQ last night – a great time was had by all in attendance.
The Geneva Communicators Network will be back after the Summer break with more activities and events – emjoy the sun!
European Excellence Awards 2010 – call for applications
The application process for the European Excellence Awards 2010 is now open, with entries from public relations, communications, brand building, and reputation management professionals welcome from companies, consultancies, associations and NGOs alike.
Now in their fourth year, the renowned European Excellence Awards will honour the PR and communication projects and campaigns that have achieved the most outstanding results over this past year and displayed exceptional talent and ability.
The deadline for entries is 8 October 2010 and the shortlist will be announced on 11 November 2010.
For more information and to access the application material for this year’s European Excellence Awards visit: http://www.excellence-awards.eu/application.
Good luck!
Melitta
Film screening on energy and CSR in Geneva, 10 June 2010
Our partners, CSR Geneva present:
After the successful event of the “AGE OF STUPID”, the AFTER COPENHAGEN SERIES organized by the British Council continues with the FILM
“SIX DEGREES COULD CHANGE THE WORLD” by Mark Lynas
The film will be followed by a QA with Matthew BATESON, Managing Director, Energy and Climate at the World Business Council for Sustainable Development (WBCSD). Prior to this, Matthew worked for Shell for over 14 years working initially in Finance and, for the last 9 years, in Corporate Affairs. Matthew has an MA in Theology from Oxford University, is a qualified Management Accountant and a Member of the Investor Relations Society. He has also been a board member of the Initiative Foundation
WHEN: 10 June 2010, 18h30
WHERE: Grutli, rue du Général-Dufour 16, 1204 Geneva . Phone: 022 418 35 54
FREE ENTRANCE
What motivates us?
As communicators, we know the importance of understanding our audience – but how well do we really understand what motivates people?
A video called The surprising truth about what motivates us, blows away much conventional thinking about what motivates employees, with some interesting implications – especially for internal communications.
In addition, the video is a wonderful example of engaging communication in itself. Enjoy!
Melitta
Mobile Mania Roundtable – 10 June – line up update
We are happy to announce a new line up of speakers and moderators for the Mobile Mania roundtable of 10 June 2010 for which the Geneva Communicators Network is media sponsor:
Speakers will now be:
Simon Silvester, EVP Head of Planning for Young & Rubicam and Wunderman EMEA
Matthias Lüfkens, Associate Director-Media, World Economic Forum
Moderator: Natalia Filchakova, consultant, New Pace Consulting SA
(Our speaker Stephane Cheikh had to drop out due to a business trip)
More about the roundtable:
Mobile Mania: The Next Interactive Revolution
Thursday, 10 June 2010, 18:00 – 20:30
Ramada Park Hotel, Geneva
The International University in Geneva & the OWIT – Lake Geneva present a roundtable:
Always on. Always with you. Always connected.
The world is changing as the cellphone becomes the computer. For any innovative marketer and communications professional, we’ve brought together experts to reflect on how thirty years after the invention of the personal computer, computing is about to get intimate.
Entry fees: normally 35 CHF but 25 CHF for GCN Members (payable at the door)
Public Speaking Event in Geneva
If you ever have to speak to groups of people in conferences or meetings, then an event organised by the two Toastmaster clubs in the region could help you improve your skills and inspire your public speaking to new levels.
Held on the 29 May at Webster University, Geneva, the half day event will feature workshops covering a range of public speaking skills, educational sessions with two award winning speakers and networking opportunities.
Participants can expect to:
– Be inspired by speeches from Public Speaking Champions
– Learn to deliver memorable presentations
– Improve their sales skills, for success in business, career and private life
– Participate in a do-it-yourself public speaking class
– Practice their presentation skills in a supportive and friendly environment
– Expand their business network
The cost of the event is CHF 35, or CHF 30 if you register by the 24 May.
> For more details and to register, visit the event website.
Melitta
Roundtable: Mobile Mania-The Next Interactive Revolution, 10 June 2010
The Geneva Communicators Network as media partner is proud to present:
Mobile Mania: The Next Interactive Revolution
Thursday, 10 June 2010, 18:00 – 20:30
Ramada Park Hotel, Geneva
The International University in Geneva & the OWIT – Lake Geneva present a roundtable:
Always on. Always with you. Always connected.
The world is changing as the cellphone becomes the computer. For any innovative marketer and communications professional, we’ve brought together experts to reflect on how thirty years after the invention of the personal computer, computing is about to get intimate.
Simon Silvester, EVP Head of Planning for Young & Rubicam and Wunderman EMEA and Stephane Cheikh, Innovation Manager at SITA Lab will give their insight on how to take advantage of this paradigm shift.
Line up has been updated, now will feature:
Speaker: Matthias Lüfkens, Associate Director-Media, World Economic Forum,
Moderator: Natalia Filchakova, consultant, New Pace Consulting SA,
Entry fees: normally 35 CHF but 25 CHF for GCN Members (payable at the door)