We have often reported on Internal Communications (IC) in Europe and the States and it’s importance during times of crisis. So it was interesting to read a report this week that shows how IC is regarded in Argentina. 

Interestingly, the study conducted by the Asociación Argentina de Comunicación Interna (Argentine Association of Internal Communication), shows that the majority of Argentine companies formally manage their Internal Communications (70% with an in-house person or team), with 84% of those responsible for Communication stating that they have their own budget and 40% of them are handling a budget which is higher than last year’s.

This fact, together with the knowledge that none of the companies survey plan to downsize their internal communication function or activities, would seem to show that the discipline is seen as an important success factor, particularly in today’s climate of change. 

For more about the survey and its findings, download a copy of the research >

Melitta

Recent research, aimed at discovering how internal communication works in global organisations, has revealed just what global best practice looks like today. 

The study, headed by HSBC and supported by brand and communication consultancy Uffindell West, looked at: the purpose of internal communications, strategy development, new and emerging trends, the use of technology, measurement and many other aspects of internal communications for a comprehensive view of what works and how the communication discipline is evolving.

Read a summary of the research findings in Melcrum’s Strategic Communications Management magazine. Download the article >

Melitta