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So far GenevaCom has created 1068 blog entries.

Neglecting Internal Communications is failing employees, says survey

A recent YouGov survey of 524 white-collar workers in the UK, commissioned by financial comms agency Financial Dynamics, found that only 15 per cent of respondents felt that their employer had communicated news about job security “very well”, while 37% said communication had been poor or non-existent.

And the worrying statistics don’t end there.

Less than half (48%) agreed that they had a clear picture of their company’s performance – with the ‘rumour mill’ seen as a more trustworthy source of information than official channels.

And when it comes to leadership communication, only 28% of respondents said they trusted messages from their chief executive more than “a little”, and just one third have regular face-to-face time with their superiors. Yet a significant 81% said that face-to-face contact with their line manager was the most trusted form of communication.

Nadia Kelly, director of PR at Ask Jeeves, warned: ‘Too many companies have turned their attention to protecting their external reputations during the recession at the expense of their internal reputation. But the two need to be absolutely integrated, especially in uncertain times such as these.’

For more information, read the PR Week article >

Melitta

 

By | June 7th, 2009|Other resources|0 Comments
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SwissW2 meeting on online marketing- Tuesday 26 May in Geneva (in French)

Stamm – Les stratégies gagnantes du marketing online : Buzz et tendances 2009

Date: Tuesday, 26 May 2009
Location: International University in Geneva (IUG) ,  dans le batiment de l’ICC 
Time: 19h30
Organised by SwissW2
Co-organised with the Geneva Communicators Network

Avec l’essor du web 2.0, la communication est en pleine révolution depuis quelques années. Désormais les stratégies gagnantes de ce nouvel univers se détachent nettement avec des cas d’école particulièrement intéressants des petites aux grandes structures, en B2B comme en B2C. A travers cette intervention, vous pourrez mieux comprendre les outils qui sont désormais indispensables aux marketers et la manière dont les utiliser au mieux. Présentation: Après être passé par une grande école de commerce, Grégory Pouy est passé par différentes entreprises et a connu des expériences diverses en marketing : grandes et petites structures (Noos, Bouygues Telecom ; Goldwell), B2B & 2C. Depuis près de 4 ans il s’intéresse de près au marketing digital et aux media sociaux. C’est d’ailleurs dans ce cadre qu’il a ouvert son blog personnel, aujourd’hui reconnu comme le 1er blog marketing en France. Par ailleurs, il travaille désormais chez Vanksen, agence à 360° spécialisée sur le marketing alternatif (communauté, buzz, viral…), au poste de directeur de la stratégie et de la communication.

Register on the SwissWe site

By | May 25th, 2009|Other events|0 Comments
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Companies underperform in CSR, survey says

Half of employees are disappointed by their companies CSR performance according to a new study led by coaching, consulting and training company Krauthammer, the University of Amsterdam and Erasmus University of Rotterdam. One explanation for the split could be that some companies just aren’t communicating their CSR activities to staff well enough.

“CSR is needed, especially during an economic crisis,” said Professor Rob van Tulder from Erasmus University.

“The global economic crisis puts the spotlight on CSR in an almost perverse manner. On one hand everybody acknowledges that the causes of the economic crisis lie with a clear lack of CSR. On the other hand, it’s fiercely disputed whether the solution to the crisis entails stepped-up CSR efforts. In the end, the systematic nature of the crisis demands longer-term approaches involving all relevant actors.”

Four findings from the survey

  • Employees are doing it for themselves (PSP) – and are watching. 
  • Corporate performance is divided. Around 50% are operational or exemplary. The other 50% are perceived to be failing. 
  • There are serious gaps between the practice employees seek and experience they get when it comes to: People, Planet and Profit.
  • What employees really want… 
    People – Training, with 96% expecting it systematically, with external trainers
    Planet – 60% of people want their company to practice the belief that “the economy and ecology are one, taking responsibility”
    Profit – 59% want it to practice the credo that “long-term competive advantage depends on the efficient use of resources

For more information, download the Executive Summary or full report >

Melitta

By | May 21st, 2009|Other resources|0 Comments
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A practical workshop on freelance journalism – saturday 30 May 2009, Geneva

An interesting workshop for all those interested in journalism:

A practical workshop on freelance journalism – saturday 30 May 2009

-Finding markets
-Generating ideas
-Approaching editors
-Constructing news and features articles
-Understanding commission and copyright
-Opportunities to ask questions/air concerns

Venue:    Residence Colladon,
Chemin Colladon 5-7, Petit Saconnex, Geneva
(No.3 bus from station, arret Colladon or Migros Parking, La Tourelle
(2 mins away with charge)

Cost:    CHF 200 (to include lunch, refreshments and copy of Byliners)

facilitator: Cedric Pulford is a freelance with 20 years’ experience for the Guardian in London, and is one of Britain’s most experienced journalism trainers.   To mark the publication of his new book, Byliners, 101 ways to be a freelance journalist, Cedric is running one-day workshops in Geneva and London.

More information and registration>>

By | May 20th, 2009|Other events|0 Comments
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Communicating to boost morale and performance in a downturn

Only 40% of full-time UK employees feel their company has a clear plan to withstand the recession, according to a new study by Threshold Communications, specialists in communication and behaviour change.

These figures are particularly important to business leaders as the research also shows that a link with productivity and morale. Of those who feel strongly that their company has a clear plan to withstand the recession 82% have considerably more enthusiasm in their day-to-day jobs and 86% feel committed to their organizations long-term success.

The research also stresses the importance of good manager/employee communications, stating that: “People don’t leave companies – they leave managers”. Key in this relationship is the managers ability to listen and respond to staff. 

Other key findings:

  • The extent to which employees beleive their company has a plan to withstand recession, correlates directly with their motivation and long- term commitment.
  • Most employees are not confident that their organization has a plan to withstand recession.
  • Employees are considerably more likely to trust their direct line managers than senior leaders.
  • Only 32% of employees feel that the way in which their line manager communicates with them supports their motivation.
  • Where line managers talk through company plans and aims employees are  significantly more likely to feel motivated and committed.
  • Where line managers genuinely listen and seek input and ideas, employees are significantly more likely to feel motivated and committed.

For more information about the survey and its findings, see the full report >

Melitta

By | May 20th, 2009|Other resources|0 Comments
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10% discount for GCN members at communications evaluation conference

The first European Summit on Communications/PR Measurement is taking place from 10 to 12 June 2009 in Berlin, Germany.
The Summit will look at evaluation issues for all aspects of communications with speakers from academia and the corporate world.  Glenn O’Neil,  one of the founders of the Geneva Communicators Network will speak on evaluating human rights campaigns with Victor Fernandez of UN Human Rights.
The Summit organisers are offering a 10% discount to all members of the Geneva Communicators Network – 644 Euro instead of 715 Euro.
More information and registration:
Please note, to receive the GCN discount, on the membership pulldown on the registration form select “guest member”.
By | May 19th, 2009|Other events|0 Comments
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E-Business Event in Geneva – 28 May 2009

E-Business Events is organizing the 3rd E-Commerce Geneva edition on May 28, 2009 at the International Conference Center of Geneva (CICG).

– Over 2000 professionals expected
– 50 speakers
– 4 training sessions
– 1,500 sq meters of exhibition space, almost 40 exhibitors
 -Business Conventions

For 10 years, E BUSINESS INFO has been creating and organizing several conventions and trade shows each year in the IT industry, thus bringing together 40,000 decision makers, 1,500 speakers and exhibitors all over France, and in various towns of Europe. In a very short time, the E COMMERCE convention has become THE European trade show in the industry.

For more information>>

By | May 14th, 2009|Other events|0 Comments
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New jobs in communications

New communication jobs in Geneva are up on our careers page!

Head of Public Relations, IEC, Geneva
Communications Officer (Publications) and Senior Web Editor / Lead Facilitator at The Global Fund
Programme Officer – Advocacy and Communications, GAVI

Good luck!

By | May 8th, 2009|Careers|0 Comments
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Online communications during a crisis

In October 2008, when the Financial Crisis was in full tilt, Lundquist Srl, a corporate communications consultancy based in Milan, surveyed 51 of the worlds most important banks to discover what information, if any, they were putting on their respective websites.

The research highlighted a growing gap between the demand and supply of corporate information. While users are increasingly turning to online resources for answers, on the whole banks are ignoring this important medium as a means of sharing key information.

Learning from the survey, Lundquist suggest that to effectively communicate online the following principles should be kept in mind:

  • Honesty – demonstrate awareness of the situation as the first step to regaining confidence
  • Clarity of language – make the information easily understandable, include things  such as an investor Q&A or a well written management statement
  • Completeness – provide background by explaining the context
  • Link to other resources – such as reliable third party information
  • Authoritativeness – the presence and opinions of company management should be felt
  • Easy to find – make the information users want to find highly evident
  • Coherence – online message must be integrated with traditional media channels
  • Interactivity – make use of technologies such as: video, Q&A and dedicated contacts

A summary of the survey’s findings was presented earlier this year to the annual meeting of the world federation of stock exchanges Zurich. For more information, download a copy of this presentation >

Melitta

By | May 8th, 2009|Other resources|0 Comments
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Global survey on communications evaluation

If you are a communications professional, please take a few minutes and participate in a global benchmarking survey designed to measure best practices in public relations measurement and management.

This survey builds on research undertaken five years ago. The results of the current survey will be presented at the First European Summit on Measurement, June 10-12 in Berlin, Germany.

Complete the survey here>>

By | May 6th, 2009|Other resources|0 Comments
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