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Geneva Communicators Network Seminar / Lunch – Friday 24 April 2009

We are pleased to announce our next event of 2009 on Internal Communications :

Liam FitzPatrick, renowned expert in internal communications, will speak about “why most internal communicators are wasting their time…”

Liam FitzPatrick, based in the UK, is one of the premier internal communications consultants in the industry. He’s worked with clients ranging from Philips to Maersk and the International Committee of the Red Cross (ICRC) in Geneva and just recently was appointed Managing Director of simplygoodadvice, the consulting arm of the Simply Group that owns www.simply-communicate.com.

Topic: Why are most internal communicators wasting their time?

Date: Friday, 24 April 2009
Time: 12h20 to 14h00
Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva (for directions, click on Map)
Fee: CHF 10.- per person for a light lunch – payable at the door.

Please register here for the Geneva Communicators Network lunch event for Friday 24 April at 12h20>>

We look forward to seeing you there!!

*Location sponsored by the International University in Geneva

By GenevaCom| April 6th, 2009|GCN lunch events|0 Comments

Geneva Roundtable: CSR and the future of food: Innovative Solutions to World Malnutrition

An interesting conference coming up in Geneva on Wednesday, 22 April 2009:

Can strategic corporate social responsibility achieve both social and business objectives to overcome undernutrition and obesity? What innovations and successful partnership models will move the nutrition agenda forward?

Join the Global Alliance for Improved Nutrition (GAIN), in partnership with CSR Geneva and Geneva Women in International Trade (GWIT), for a roundtable discussion with CEO of a leading food company in India, director of FAO, GAIN and the World Economic Forum (WEF) for a comprehensive perspective on these subjects. The event will provide participants with an authoritative understanding of the state of food in the world while addressing the complex spectrum of nutrition challenges, including the global food crisis, undernutrition and obesity. Examples of how these issues are being tackled through sustainable initiatives in both developed and developing countries will be highlighted.

Date: Wednesday, 22 April 2009
Time: 18h00-21h00
Location: Hotel Intercontinental, 7-9 Chemin du Petit Saconnex, Geneva
Entry Fee: CHF 30.- , CHF 20.- for CSR Geneva and GWIT members, students and pensioners.

REGISTRATION: http://www.gainhealth.org/CSR

By GenevaCom| April 1st, 2009|Other events|0 Comments

8 Rules: How to manage PR in the Economical Crisis

Ahead April’s Crisis Communication conference in London, organisers have issued a tip sheet outlining the eight rules for managing PR in an economical crisis to help professionals position their messages appropriately in today’s environment and avoid making fundamental errors.

Download the Tip Sheet and find out more about the conference >

Melitta

By GenevaCom| April 1st, 2009|Other resources|0 Comments

BM Survey: Role of Purpose and Performance

The current recession is deeply related to a loss of confidence and trust and, in many cases, is negatively impacting corporate reputation. Purpose & Performance in a downturn makes business sense; it helps restore trust, provides focus for business strategy, is a reputation differentiator, and can motivate employees and give them a sense of direction.

To find out more about how companies communicate Purpose and Performance (P&P), Burson-Marsteller conducted a Europe-wide survey of 200 leading corporate executives and opinion-makers in 11 countries. Highlights from the survey were:

Purpose and Performance is relevant to all businesses
Business reputation is driven mainly by Performance – but Purpose is gaining ground
More than 90% see corporate Purpose under increasing scrutiny compared to five years ago
CEOs are key to the oversight of P&P
98% say CEOs need to drive a broader sense of Purpose with employees
69% believe that companies that focus on P&P are seen as role models, and even deflect criticism
Nearly 3 in 5 see a tension in focusing on both P&P

Purpose is key to both internal and external communications. Employees need to understand, engage and take ownership of this corporate purpose. External stakeholders need to be aware and convinced by it.

“Companies need to ensure that trust and confidence is maintained. External stakeholders will need fact-based evidence that the corporation is serious about its commitments as a corporate citizen, including corporate governance,” said Joanna Corsaro, Head of Burson-Marsteller Geneva and Vice-Chair of the EMEA Corporate Practice.

“This is a difficult exercise, and Burson-Marsteller’s Purpose & Performance Diagnostic Tool can help understand where the corporation stands in the eyes of different stakeholders and where it wants to go in the future.”

Find out more about Burson-Marsteller and their Diagnositc tool >

Melitta

By GenevaCom| March 26th, 2009|Other resources|0 Comments

The Global Alliance for Public Relations and Communications Management announces the launch of an international survey of PR professionals

The Global Alliance announces the launch of an international survey of PR professionals. The survey’s goal is to hear from PR professional associations and individual practitioners around the world on the key issues that will affect practitioners, associations and the profession in the next five years. The results will inform the development of the Global Alliance’s new strategic plan for 2009-2014. The survey takes about 10 minutes to complete, and the results will be presented at the Global Alliance’s annual general meeting on June 6, 2009, in Vancouver, Canada.

To complete the survey click here>>

The Global Alliance for Public Relations and Communications Management is the umbrella organization linking PR professional associations around the world. By partnering with associations in more than 70 countries, the Alliance works to increase professionalism in public relations and enhance the global influence of the profession. The Alliance’s activities focus on setting standards, sharing resources, advocacy for the profession and outreach to help national associations grow.

By GenevaCom| March 24th, 2009|Other resources|0 Comments

GCN Apéro report

Last night some 30 members gathered for the second Geneva Communicators Apéro at the ‘Soleil Rouge’.

The rich taste of Spanish wines provided the perfect intimate ambiance to meet old friends as well as some newcomers, such as an American colleague who just recently settled in Geneva and found this the perfect place to get in touch with peers.

Some people were looking for communication jobs in the non-profit sector, others asked about where to find best public relations training. One participant is leaving for Costa Rica to gather material for his latest book and an architect from Lausanne said he had come because communication needs to be part of his professional interest. We all left into the windy Spring night looking forward to the next event.

Next apéro in May?!

By GenevaCom| March 24th, 2009|GCN aperos|0 Comments

Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR

Brian Solis, author of PR 2.0 and Deirdre Breakenridge have published a book titled: “Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.”

PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting disconnected messages to “media and analysts.”

What we’ve learned and what we know are quickly fading into irrelevance and obscurity. Reporters and analysts are now sharing the stage with a new generation of influencers. In addition to a still relevant process of media relations, we now need to expand our scope of participation and outreach by also identifying, understanding, and engaging the everyday people who have plugged-in to a powerful and democratized online platform for creating and distributing information, insight, and opinions – effectively gaining authority in the process.

The very people we had always wished to reach through traditional channels are now the very people we need to convince and inspire directly in order to remain part of industry-defining and market making conversations. This is a new era of influence and in order to participate, we have to rewire our DNA to stop marketing “at” audiences in order to genuinely and intelligently humanize our story to connect with real people and the online communities they inhabit.

Putting the Public Back in Public Relations is a critical and mandatory process to shine in today’s social economy. It will help businesses forge meaningful relationships with those who will bridge specific benefits to distinct groups of consumers in order to cultivate a loyal, vocal, and hyper-connected community of customers and influencers.

By GenevaCom| March 23rd, 2009|Other resources|0 Comments

Engagement: YouGov survey results

Sharing power, not ‘communicating at’ people, is the most effective way of engaging employees to improve business performance. This is one of the major findings of the largest ever survey of employee engagement in the UK. YouGov and the Engage Group surveyed 23,585 people across Great Britain in October 2008, including 2,500 board-level executives – 2,000 of them from FTSE 500 companies.

The study’s findings establish a direct relationship between an organisation’s financial performance and the extent to which employees are engaged to perform. It also unearths a set of ‘new world’ elements of successful engagement, which define a radical new approach to getting the best out of employees.

“We now have definitive data that say people become more engaged when they are more closely involved with decision-making – both every day and at the point of change,” says John Smythe, deputy chairman of Engage Group. “Performance is better when they are engaged and change is better managed.”

Read FT article on the survey findings >

Download the full report here >

Melitta

By GenevaCom| March 20th, 2009|Other resources|0 Comments

Rezonance event (in French) – 20 March at 17h

Friday 20 March – Rezonance Event in Geneva on: Innovation First@Delemont

50% des métiers de demain sont encore à imaginer. 50% des entreprises qui créeront le PIB de demain n’ont pas encore été créées. Pour encourager l’innovation, le tissu économique du canton du Jura évolue vers une diversification importante de ses activités.

Dans le domaine des TIC, Technologies de l’Information et de la Communication, de nouveaux projets émergent et se concrétisent, que ce soit par le biais d’initiatives locales ou l’implantation d’entreprises étrangères. Venez rencontrer les acteurs majeurs de ce secteur ainsi que cinq entrepreneurs lors de ce First.

Organisé en collaboration avec la Promotion économique du Jura, ce First vous propose de découvrir les infrastructures et les prestations offertes aux porteurs de projets, telles que CREAPOLE, AlpicT ou ISIC-Arc. L’entreprise ILLION Security, leader mondial des tests d’intrusion, présentera aussi ses activités.

Programme:

17h00 Accueil
17h30 First
19h00 Allocutions pour le 20è anniversaire de la BIMO
19h30 Cocktail réseautage

Introduction by Jean-Claude Lachat, delegate of the Promotion économique du Canton du Jura.

Moderator Pierre Boillat, journalist

Participants:

Yann Barth, Directeur de CREAPOLE SA
« Creapole IT Building Le Noirmont : le premier bâtiment dédié aux start-up dans le canton du Jura »

Didier Mesnier, Secrétaire général de Alpict (plate-forme TIC de Suisse occidentale)
«AlpicT, Lake Geneva ICT Cluster »

Didier Rizzotti, Professeur HES et Responsable del’Institut des Systèmes d’Information et de Communication (ISIC-Arc)
« Financement de projets informatiques innovants »

Marco Ricca, Co-fondateur de ILION Security/IRIS/Adeya SA
« Gestion des Risques des Systèmes de l’Information, une approche novatrice … »

For more information>>

By GenevaCom| March 16th, 2009|Other events|0 Comments