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Rezonance event (in French) – 20 March at 17h

Friday 20 March – Rezonance Event in Geneva on: Innovation First@Delemont

50% des métiers de demain sont encore à imaginer. 50% des entreprises qui créeront le PIB de demain n’ont pas encore été créées. Pour encourager l’innovation, le tissu économique du canton du Jura évolue vers une diversification importante de ses activités.

Dans le domaine des TIC, Technologies de l’Information et de la Communication, de nouveaux projets émergent et se concrétisent, que ce soit par le biais d’initiatives locales ou l’implantation d’entreprises étrangères. Venez rencontrer les acteurs majeurs de ce secteur ainsi que cinq entrepreneurs lors de ce First.

Organisé en collaboration avec la Promotion économique du Jura, ce First vous propose de découvrir les infrastructures et les prestations offertes aux porteurs de projets, telles que CREAPOLE, AlpicT ou ISIC-Arc. L’entreprise ILLION Security, leader mondial des tests d’intrusion, présentera aussi ses activités.

Programme:
 
17h00 Accueil 
17h30 First 
19h00 Allocutions pour le 20è anniversaire de la BIMO
19h30 Cocktail réseautage

Introduction by Jean-Claude Lachat, delegate of the Promotion économique du Canton du Jura.

Moderator Pierre Boillat, journalist

Participants:

Yann Barth, Directeur de CREAPOLE SA
« Creapole IT Building Le Noirmont : le premier bâtiment dédié aux start-up dans le canton du Jura »

Didier Mesnier, Secrétaire général de Alpict (plate-forme TIC de Suisse occidentale)
«AlpicT, Lake Geneva ICT Cluster »

Didier Rizzotti, Professeur HES et Responsable del’Institut des Systèmes d’Information et de Communication (ISIC-Arc)
« Financement de projets informatiques innovants »

Marco Ricca, Co-fondateur de ILION Security/IRIS/Adeya SA
« Gestion des Risques des Systèmes de l’Information, une approche novatrice … »

For more information>>

 

By | March 16th, 2009|Other events|0 Comments

New jobs on our careers page

New jobs on our careers page:

Manager of Advocacy Programs, Global Alliance for Improvement in Nutrition (GAIN), Geneva

Head of Communications, International Association for the Study of Insurance Economics, Geneva

Manager Market Communications, Nobel Biocare Zurich

Good luck!

By | March 16th, 2009|Careers|0 Comments

IABC event – reminder

Wednesday 18 March  –  IABC event on Branding crunch: keeping your  brand alive during a recession’, one of the toughest communication challenges today

Speaker: Ago Cluytens, Global Head of Marketing, Private Banking, ING Bank

Event details:
Time: Networking starts 18.30, seminar starts 19.15, close 21.00  
Venue: Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva 
Price:  IABC Members CHF 25, non-members CHF 35 

To register or for more information email Marcus Ferrar, President, IABC Switzerland

By | March 16th, 2009|Other events|0 Comments

A definitive framework for internal communication

In 2008, Melcrum developed a framework for members of the Strategic Communication Research Forum, Melcrum’s global membership group for senior internal communication professionals. One year on, they have published an article looking back at the thinking behind the Framework’s creation and how it can enable Internal Communications to become a more value-adding function. Two Forum members who have been using the framework also offer their insights into how they have been using the tool and to what effect.

Read the full article >

Melitta

By | March 14th, 2009|Other resources|0 Comments

Top Lists

For those that like lists, here are a few that have recently been published:

The Guardian’s Top 100 websites 
American Mensa’s top 50 websites
BBC audiences favourite 30 words
Fortune’s 50 most admired companies
Jakob Neilsen’s Top 10 Intranets
Top 25 books for Internal Communicators
Top 20 Social web sites

By | March 12th, 2009|Other resources|0 Comments

GCN Networking Apéro – Monday 23 March 2009

Following the success of the first ‘The Geneva Communicators Apéro’ last December (over 80 people attended), we invite you to a second informal socialising and networking event for communication professionals working in the Geneva region.
redwineWhen: Monday, 23 March 2009, from 18h30 onwards
Where: Soleil Rouge, 32, Boulevard Helvétique, Geneva
Format: Just socialising and networking!
Entry: The event is free of charge: please get your own refreshments and drinks upstairs and then join us in our reserved room downstairs!
Since space is limited, please register as soon as possible>>

If this link does not work, please paste the following link into your Internet browser:
http://optima.benchpoint.com/optima/SurveyPop.aspx?query=view&SurveyID=145&SS=gQX62O
We look forward to seeing you there!

By | March 6th, 2009|GCN aperos|0 Comments

First annual multi-stakeholder conference on global energy in Geneva

Energy Pact , the fiirst annual multi-stakeholder conference on global energy, environment and development issues is being held in Geneva – from 16-17 March 2009.  Some further information:

Gerhard Schröder, former Chancellor of Germany, will chair the Conference. Speakers with different backgrounds and expertise will include Ali Al-Naimi, Minister of Petroleum and Mineral Resources of Saudi Arabia, GholamHossein Nozari, Oil Minister of Iran, Gary Ross, CEO of PIRA Energy, a world-renowned energy market specialist, Ashok Khosla, President of the International Union for Conservation of Nature (IUCN) and President of the Club of Rome, Ernst Ulrich von Weizsäcker, Co-Chair, International Panel for Sustainable Resource Management, academics from MIT and Harvard as well as visionaries such as Johan Galtung and the Swiss aeronaut Bertrand Piccard.

More information and registration>>

By | March 5th, 2009|Other events|0 Comments

Communicating your way through a recession

Despite being written one year ago, the HBS article, ‘Marketing Your Way Through a Recession’, is still relevant today. In the piece, professor John Quelch explains that the is key is to marketing during a recession is understanding how the needs of your customers and partners has changed, and adapting your strategies to the new reality.

Much of what Quelch imparts in his article is as relevant for those in communication, as it is for those in marketing:

Research the customer. Preferences have changed, and so communicating successfully with your audience will rely on understanding their new needs. This will also help you target clients more effectively and not waste any of your time, energy or spend.

Focus on Family Values. During hard times, people spend more time at home and focus their attention on those closest to them, therefore images of homely scenes will have a big impact as people seek to be comforted.

Maintain communication spend. Now is the time to negotiate great rates and lock these in for the long-term. By maintaining strong communications with your customers now, you will have a greater chance of gaining market share at low cost, as well as gaining a lasting an edge over the competition.

Know your plans well. Understanding your current strategy well will help you to eliminate those areas that are weak and adapt your strategy to the current climate without affecting outcomes.

Support your partners. Everyone is struggling, but by working together with your partners, you may be able to find new and better ways of achieving your goals, whilst simultaneously building strong relationships that will help you survive the downturn.

Emphasize core values. While lay-offs may be inevitable, now is the time to cement the loyalty of those who remain by assuring employees that the company has survived difficult times before by maintaining quality rather than cutting corners and focusing on existing and key customers. CEO visibility will be key. 

Read the original article >

Melitta

By | March 4th, 2009|Other resources|0 Comments

IABC event: Branding Crunch

The International Association of Business Communicators (IABC) is holding a networking and seminar event on Wednesday 18 March titled:
‘Branding crunch: keeping your  brand alive during a recession’, one of the toughest communication challenges today.

At the event, you will hear from a leading marketer – Ago Cluytens, Global Head of Marketing, Private Banking, ING Bank, and have the opportunity to network with other attendees.

Event details:

Time: Networking starts 18.30, seminar starts 19.15, close 21.00  

Venue: Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva 

Price:  IABC Members CHF 25, non-members CHF 35 

To register or for more information email Marcus Ferrar, President, IABC Switzerland:  marcus@ferrar.ch.

By | March 3rd, 2009|Other events|0 Comments

International Women’s Day – Women Leading Change

For International Women’s Day, Wednesday, 04 March 2009,  Geneva Women in International Trade is organising a roundtable on “Women Leading Change – Traction for Trade”:

Leveraging the unique concentration of female talent in Geneva – members of this interactive panel will explore how they create impact from the local to global levels, through leading change.  The event aims to draw us together around leadership in achieving women’s economic empowerment through trade.  Opportunities for engagement will be shared during the session with time for follow-up during the cocktail and networking hour.

Panellists:

Patricia Francis – Executive Director – International Trade Centre

H.E Marie-Gabrielle Ineichen-Fleisch, Ambassador and Head of World Trade, Switzerland

Myret Zaki, Head of Finance Edition, Le Temps

Richard Newfarmer – Special Representative to WTO and UN – World Bank

Moderator:

Ania Jakubowski – President – Geneva Women in International Trade

Further information and registration>>

By | March 2nd, 2009|Other events|0 Comments