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The Global Alliance for Public Relations and Communications Management announces the launch of an international survey of PR professionals

The Global Alliance announces the launch of an international survey of PR professionals. The survey’s goal is to hear from PR professional associations and individual practitioners around the world on the key issues that will affect practitioners, associations and the profession in the next five years. The results will inform the development of the Global Alliance’s new strategic plan for 2009-2014. The survey takes about 10 minutes to complete, and the results will be presented at the Global Alliance’s annual general meeting on June 6, 2009, in Vancouver, Canada.

To complete the survey click here>>

The Global Alliance for Public Relations and Communications Management is the umbrella organization linking PR professional associations around the world. By partnering with associations in more than 70 countries, the Alliance works to increase professionalism in public relations and enhance the global influence of the profession. The Alliance’s activities focus on setting standards, sharing resources, advocacy for the profession and outreach to help national associations grow.

By | March 24th, 2009|Other resources|0 Comments
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GCN Apéro report

Last night some 30 members gathered for the second Geneva Communicators Apéro at the ‘Soleil Rouge’.

The rich taste of Spanish wines provided the perfect intimate ambiance to meet old friends as well as some newcomers, such as an American colleague who just recently settled in Geneva and found this the perfect place to get in touch with peers.

Some people were looking for communication jobs in the non-profit sector, others asked about where to find best public relations training. One participant is leaving for Costa Rica to gather material for his latest book and an architect from Lausanne said he had come because communication needs to be part of his professional interest. We all left into the windy Spring night looking forward to the next event.

Next apéro in May?!

By | March 24th, 2009|GCN aperos|0 Comments
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Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR

Brian Solis, author of PR 2.0 and Deirdre Breakenridge have published a book titled: “Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.”

3072356842_0be8353a6a_m1PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting disconnected messages to “media and analysts.”

What we’ve learned and what we know are quickly fading into irrelevance and obscurity. Reporters and analysts are now sharing the stage with a new generation of influencers. In addition to a still relevant process of media relations, we now need to expand our scope of participation and outreach by also identifying, understanding, and engaging the everyday people who have plugged-in to a powerful and democratized online platform for creating and distributing information, insight, and opinions – effectively gaining authority in the process.

The very people we had always wished to reach through traditional channels are now the very people we need to convince and inspire directly in order to remain part of industry-defining and market making conversations. This is a new era of influence and in order to participate, we have to rewire our DNA to stop marketing “at” audiences in order to genuinely and intelligently humanize our story to connect with real people and the online communities they inhabit.

Putting the Public Back in Public Relations is a critical and mandatory process to shine in today’s social economy. It will help businesses forge meaningful relationships with those who will bridge specific benefits to distinct groups of consumers in order to cultivate a loyal, vocal, and hyper-connected community of customers and influencers.

By | March 23rd, 2009|Other resources|0 Comments
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Engagement: YouGov survey results

Sharing power, not ‘communicating at’ people, is the most effective way of engaging employees to improve business performance. This is one of the major findings of the largest ever survey of employee engagement in the UK. YouGov and the Engage Group surveyed 23,585 people across Great Britain in October 2008, including 2,500 board-level executives – 2,000 of them from FTSE 500 companies.

The study’s findings establish a direct relationship between an organisation’s financial performance and the extent to which employees are engaged to perform. It also unearths a set of ‘new world’ elements of successful engagement, which define a radical new approach to getting the best out of employees.

“We now have definitive data that say people become more engaged when they are more closely involved with decision-making – both every day and at the point of change,” says John Smythe, deputy chairman of Engage Group. “Performance is better when they are engaged and change is better managed.”

Read FT article on the survey findings >

Download the full report here >

Melitta

By | March 20th, 2009|Other resources|0 Comments
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Rezonance event (in French) – 20 March at 17h

Friday 20 March – Rezonance Event in Geneva on: Innovation First@Delemont

50% des métiers de demain sont encore à imaginer. 50% des entreprises qui créeront le PIB de demain n’ont pas encore été créées. Pour encourager l’innovation, le tissu économique du canton du Jura évolue vers une diversification importante de ses activités.

Dans le domaine des TIC, Technologies de l’Information et de la Communication, de nouveaux projets émergent et se concrétisent, que ce soit par le biais d’initiatives locales ou l’implantation d’entreprises étrangères. Venez rencontrer les acteurs majeurs de ce secteur ainsi que cinq entrepreneurs lors de ce First.

Organisé en collaboration avec la Promotion économique du Jura, ce First vous propose de découvrir les infrastructures et les prestations offertes aux porteurs de projets, telles que CREAPOLE, AlpicT ou ISIC-Arc. L’entreprise ILLION Security, leader mondial des tests d’intrusion, présentera aussi ses activités.

Programme:
 
17h00 Accueil 
17h30 First 
19h00 Allocutions pour le 20è anniversaire de la BIMO
19h30 Cocktail réseautage

Introduction by Jean-Claude Lachat, delegate of the Promotion économique du Canton du Jura.

Moderator Pierre Boillat, journalist

Participants:

Yann Barth, Directeur de CREAPOLE SA
« Creapole IT Building Le Noirmont : le premier bâtiment dédié aux start-up dans le canton du Jura »

Didier Mesnier, Secrétaire général de Alpict (plate-forme TIC de Suisse occidentale)
«AlpicT, Lake Geneva ICT Cluster »

Didier Rizzotti, Professeur HES et Responsable del’Institut des Systèmes d’Information et de Communication (ISIC-Arc)
« Financement de projets informatiques innovants »

Marco Ricca, Co-fondateur de ILION Security/IRIS/Adeya SA
« Gestion des Risques des Systèmes de l’Information, une approche novatrice … »

For more information>>

 

By | March 16th, 2009|Other events|0 Comments
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New jobs on our careers page

New jobs on our careers page:

Manager of Advocacy Programs, Global Alliance for Improvement in Nutrition (GAIN), Geneva

Head of Communications, International Association for the Study of Insurance Economics, Geneva

Manager Market Communications, Nobel Biocare Zurich

Good luck!

By | March 16th, 2009|Careers|0 Comments
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IABC event – reminder

Wednesday 18 March  –  IABC event on Branding crunch: keeping your  brand alive during a recession’, one of the toughest communication challenges today

Speaker: Ago Cluytens, Global Head of Marketing, Private Banking, ING Bank

Event details:
Time: Networking starts 18.30, seminar starts 19.15, close 21.00  
Venue: Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva 
Price:  IABC Members CHF 25, non-members CHF 35 

To register or for more information email Marcus Ferrar, President, IABC Switzerland

By | March 16th, 2009|Other events|0 Comments
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A definitive framework for internal communication

In 2008, Melcrum developed a framework for members of the Strategic Communication Research Forum, Melcrum’s global membership group for senior internal communication professionals. One year on, they have published an article looking back at the thinking behind the Framework’s creation and how it can enable Internal Communications to become a more value-adding function. Two Forum members who have been using the framework also offer their insights into how they have been using the tool and to what effect.

Read the full article >

Melitta

By | March 14th, 2009|Other resources|0 Comments
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Top Lists

For those that like lists, here are a few that have recently been published:

The Guardian’s Top 100 websites 
American Mensa’s top 50 websites
BBC audiences favourite 30 words
Fortune’s 50 most admired companies
Jakob Neilsen’s Top 10 Intranets
Top 25 books for Internal Communicators
Top 20 Social web sites

By | March 12th, 2009|Other resources|0 Comments
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GCN Networking Apéro – Monday 23 March 2009

Following the success of the first ‘The Geneva Communicators Apéro’ last December (over 80 people attended), we invite you to a second informal socialising and networking event for communication professionals working in the Geneva region.
redwineWhen: Monday, 23 March 2009, from 18h30 onwards
Where: Soleil Rouge, 32, Boulevard Helvétique, Geneva
Format: Just socialising and networking!
Entry: The event is free of charge: please get your own refreshments and drinks upstairs and then join us in our reserved room downstairs!
Since space is limited, please register as soon as possible>>

If this link does not work, please paste the following link into your Internet browser:
http://optima.benchpoint.com/optima/SurveyPop.aspx?query=view&SurveyID=145&SS=gQX62O
We look forward to seeing you there!

By | March 6th, 2009|GCN aperos|0 Comments
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