Happy new year from Geneva Communicators
Happy new year to all communicators from the Geneva Communicators team. Look out for our 2011 welcome apero in January 2011 (exact date and venue to be announced).
Melitta, Patricia, Vincent and Glenn
AMEC Communication Effectiveness Awards
The AMEC Communication Effectiveness Awards took place last night in central London. AMEC’s annual awards celebrate the importance of media measurement and evaluation to successful communications.
Hill & Knowlton Communications and the Ex Libris Agency were the big winners of the night, picking up the Judges’ Platinum Award and the International Members’ Award respectively, as well as collecting Gold in their individual categories. Another significant winner was Echo Research, who won a total of six awards.
For a full list of winners, visit the AMEC website >
Melitta
Wrap up for the 16 Nov event re: Free Rice
Thank you to the some 40 participants who attended today’s lunch seminar on Innovative Fundraising Camapigns.
A special thanks to Emilia Casella from the UN World Food Programme who introduced us to a particularly interesting (and successful) fundraising campaign: Free Rice.
Through her presentation Emilia demonstrated how, by thinking differently about our challenges and the way we use technology, it is possible to really engage people and reach out to new audiences.
Free Rice is a simple yet innovative campaign that enables people play an online vocabulary game and, each time they get a correct answer, donate 10 grains of rice to the World Food Programme (WFP). To date, more than 4.3 million people have been fed for a day thanks to the campaign, which is growing stronger by the day.
The www.freerice.com stats are impressive. The site attracts 1.2 million unique players each month, with 9% of players returning more than 200 times!
While it’s online and fun nature has enabled the WFP to reach out to younger audiences and sensitize them to the core issues around hunger and poverty, the average player is 18-35 years old, female and with an interest in education.
It’s key success factors appear to lie in its simplicity of use and its ability to empower individuals to make a difference. However, it has been the ability of the WFP team to think creatively about how they use the free rice application and concept and drive traffic to the WFP website that has really made the campaign a success and made it a sustainable source of funding for the WFP.
Members invited to join the GCN Free Rice group
One of the features of the Free Rice site is the ability to play as a group and Emilia has kindly set up a group for GCN members (and their friends), so why not sign up to the GCN Free Rice Group today and see how much rice we can donate before our next event – which will be an evening apero early in December, watch this space for more details coming soon.
A few photos are available through the GCN Flickr page.
Look out for our next event, an evening networking apero in December!
Glenn, Patricia, Melitta and Vincent
Rountable – Doing business in India, 25 November
As media partner for the following event, all Geneva Communicators receive a discount entry fee of 25 CHF:
The International University in Geneva and the Organization of Women in Trade – Lake Geneva present:
Round table: “Doing business in India”
With over 1.17 billion people, the potential of India is only beginning to emerge. What are the challenges of doing business in India? What are the obstacles and opportunities that can be found in the world’s largest democracy? Our panel of leading experts will explore these issues and more during a lively and interactive conference. We will look at business in India from several angles: commercial, legal and regulatory, technical and technological trade.
Speakers: Jaya Banerji – moderator, Director, Advocacy and Communications, MMV, Roesheen Cosgrave, CAO of Merrill Lynch Private Banking, Divvya Rajagopalan-Vorburger, International Lawyer and more speakers to be confirmed!
DATE: Thursday, 25 November 2010, 18:30 — 21:00 (including networking cocktail)
VENUE: Ramada Park Hotel, Avenue Louis-Casaï 75-77, Genève-Cointrin 1216
COST: 25 CHF for OWIT members, GCN members, IUG alumni / Non-member: 30 CHF
Register here for the event:
http://www.zoomerang.com/Survey/WEB22BF8RKMX6P
Free Live Engagement Webinar
On 30 November, Simply Communicate are offering you the chance to participate in a free webinar and learn more about Employee Engagement from three experts:
- Marc Wright, who created the British Airways Putting People First Again programme that helped lift sales by 40% and double the share price
- Brad Jennings, the former Head of Brand Experience at Vodafone UK, and
- Gerard Brown, the creative director of simply experience, the engagement agency behind the hugely successful LiVE Tetra Pak campaign that went around the world.
The one hour webinar starts at 14:00 CET and is the latest in a series of virtual ‘lunch hour’ conferences that aim to bring prominant experts in internal communications directly to your desktop.
Register to take part in the webinar >
Melitta
Geneva Digital Life Event – 17 November 2010
An interesting event in Geneva on 17 November 2010 to present the data of a recent report. The largest ever global research project into people’s online activities and behaviour – “Digital Life” – was launched on binary day (10.10am, 10/10/10) by TNS, the world’s biggest custom research company. Covering 88% of the world’s online population through almost 50,000 interviews with consumers in 46 countries, the study reveals a number of very significant findings as well as providing indicators for the future of the world’s online behaviour.
“Digital Life” is the first truly global research into online activities, including all the key emerging markets of the BRICs and many of the next 11, going beyond basic behaviour to provide more detailed data into attitudes and emotional drivers of that behaviour.
Core data from the study is being made publicly available via an interactive website – http://discoverdigitallife.com/
For further information and program details check the Discover Digital Life website.
Patricia
IABC Event in Zurich – 8 December 2010
The International Association of Business Communicators (IABC) Switzerland is organising an event in Zurich on “Communicating in a Flat World”. Guest speaker Silvia Cambie, author of the best-selling book International Communications Strategies, who will present and discuss employee engagement and overcoming cultural resistance to change in European institutions and multinationals.
The event will be held on Wednesday evening, 8 December 2010, 6:30pm-8:30pm held at Zurich Insurance, Auditorium Z, Mythenquai 2/3, Zurich. Doors open 6pm. This will also be a great networking opportunity so bring your business cards!
IABC kindly asks you to book in advance on http://www.eventbrite.com/event/902235611 The cost is just 25CHF pp inclusive of booking fee and catering. However, entry on the door costs 30CHF cash only.
Wrap up for 15 October event
Many thanks to the 60+ communicators who attended the seminar today with John Zimmer on presentation skills – a very interesting presentation.
Some select photos of the event are found to the left of our page. For more information on John, please visit his website “Manner of Speaking”.
Thanks again to Tony Murdoch of the Murdoch Group for moderating the event and to our sponsor, the International University in Geneva.
Glenn
15 October event – fully booked!
Just to let all communicators know that our next lunchtime seminar, scheduled for Friday 15 October is fully booked! We are at our full capacity – 60+ persons, so if you didn’t book yet, we look forward seeing you at our next event.
Glenn and the team
Discount for GCN members at Lift 11 – Geneva, February 2 – 4, 2010
The Geneva Communicators Network is proud to be affiliated with the Lift Conference Series. The next Lift Conference is Lift11 and will be held at the CICG in Geneva on February 2-4, 2011.
By clicking on the banner on the left of this site, GCN members can benefit from a 25% discount on the registration fee. The early bird rates are now available so act now as conference tickets go quickly.
Lift11 is a three-day conference about current and emerging usage of digital technologies such as online communities, social media and casual games. Participants come to better understand the challenges and opportunities presented by digital technologies, and meet the people who drive these innovations.
It’s the most innovative conference around and an excellent platform for networking so don’t miss out on this great opportunity.
We look forward to seeing you there next February.
Patricia