An interesting event on human rights reporting presented by CSR Geneva:

Corporate Human Rights Reporting: An Analysis of current trends

Dr. Liz Umlas and Salil Tripathi will discuss some recent trends in human rights reporting, highlighting selected examples of innovative reporting on the subject, as well as key areas where further work is still needed.

Guest speakers: Dr. Liz Umlas, author of a recent report on corporate human rights reporting and independent researcher specializing in human rights and Salil Tripathi, Policy Director of Institute for Human Rights and Business in London, internationally recognized specialist in the field.

The talk will be moderated by Tony Burgener, Director, Senior consultant at Burson-Marsteller in Geneva.

When: On Wednesday, 13 January, 2010, from 7:00 to 9:00 pm

Where: First floor of the Restaurant La Broche – Salle la Combourgeoise, 36 rue du Stand, 1204 Genève, Tel. 022 321 22 60 –www.restaurantlabroche.ch

How to get there: Tram: 1 and 15 – “Stand”and several buses. If car needed, free private parking next to restaurant.

Entrance fee: CHF 15.—including networking cocktail

Registration compulsory (limited space): info@convergence-durable.org
Please mention if you would like to stay for dinner – delicious roasted meat on the spit or vegetarian option available.

An interesting event for all parents with teenage daughters:

Expanding Your Horizons is an international program for girls (age 11-15) who come from public and private schools. At the Geneva EYH conference, girls will participate in an exciting and fun-filled day of hands-on science, technology, engineering and mathematics activities led by professional women scientists and engineers. Girls will perform actual science experiments in small groups (in French and English) and talk with women scientists and engineers. Discover how an iPod is built, launch a comet, look at brain MRIs, find the link between cooking and chemistry and more!

Saturday, November 14th, 2009
International School – 62 Route de Chene, 1208, Geneva, Switzerland

Entrance:  15 CHF.  Pre-registration is a requirement.
Register at: www.expandingyourhorizons.org/conferences/Geneva

Exploring what types of exciting careers exist in math and science. Meet real “Googlers”–women engineers who work at Google, talk with a doctor from the World Health Organization, ask women physicists from CERN what they studied in school…and discover their passions.

Over 20 organizations will be represented. Dynamic women scientists from a variety of fields (like medicine, biotechnology, engineering, technology, environmental science, public health) will be there to talk with participants. An opportunity to meet other girls from around Switzerland and France with similar interests. And, at the end of the day a chance to win fabulous prizes–like a notebook computer and a private tour of CERN.

Parents welcome –  There’s a day-long program of interesting workshops for them as well.

To find out more and to register your daughter and yourself :  http://www.expandingyourhorizons.org/conferences/Geneva/

For those interested in usability and related-online communication issues, then keep in mind World Usability Day,  12 November 2009 and the special event being held in Geneva, more information as follows:

World Usability Day was founded by the Usability Professionals’ Association to ensure that the services and products important to life are easier to access and simpler to use.
 
Join us on Thursday 12 November at Hotel Bristol, Geneva, to participate in World Usability Day 2009.

This year, the event will have two parts:
1.     Usability training courses in the afternoon
2.     Presentations by invited speakers and our traditional networking apéro.

1. Training
§  How to integrate User-Centered Design into your projects by Mary Mooney, MBA
§  How to set up and run your usability tests by Florian Egger, PhD

2. Guest Speakers & Apéro
§  Achieving Usability with Interaction Design Patterns by Ahmed Seffah, PhD
§  Usability at Orange by Marjana Rapaic
§  Apéro sponsored by Telono

Guest Speaker Presentations & Apéro: FREE
More Information & Registration>>:

The Geneva Communicators Network is a media partner for the following communications event where our members (that’s you!) can receive a discount entry.  Full details on the event below:

  j

Thanks to the many communicators who came out for the 4th Geneva Communications Forum «Taking Brand Initiative: Aligning Strategy, Culture, and Identity» on Monday evening (the Geneva Communicators Network was a co-organiser of the event).

Read a summary of the event here>>

View the photos of the event here>>

View the World Television webcast here>>

The Geneva Communications Network  is proud to be associated with the following event organised by the  Executive MScom Program (University of Lugano):

Professors Mary Jo Hatch and Majken Schultz began their research into corporate branding on a foundation of expertise in the areas of organizational culture and identity. They will take the position that there is no reason to reinvent the wheel and offer their
thoughts about how to leverage existing cultural knowledge about an organization to inform strategic change that resonates with corporate brand management. They will explore how managers and executives can most effectively interact with and influence
their organization’s cultures, how subcultures can undermine the cross-functional collaboration a corporate brand requires, and whether or not you want to engage stakeholders in your cultural change efforts. They will present their model of corporate
branding, featured in their new book Taking Brand Initiative: How Companies Can Align Strategy, Culture and Identity Through Corporate Branding, and work from this foundation to explain how to manage your corporate brand.

Title: Taking Brand Initiative: Aligning Strategy, Culture, and Identity
Speakers: Professor Majken Schultz,Copenhagen Business School, Denmark
Professor Mary Jo Hatch, University of Virginia, USA
Date and time: Monday, September 14, 2009, 18:00 hrs
Location: Merck Serono, Chemin des Mines 9, CH-1202 Geneva, Switzerland
Fee: 85 CHF including cocktail

Further information and registration>>
Event flyer (pdf)>>

Stamm – Les stratégies gagnantes du marketing online : Buzz et tendances 2009

Date: Tuesday, 26 May 2009
Location: International University in Geneva (IUG) ,  dans le batiment de l’ICC 
Time: 19h30
Organised by SwissW2
Co-organised with the Geneva Communicators Network

Avec l’essor du web 2.0, la communication est en pleine révolution depuis quelques années. Désormais les stratégies gagnantes de ce nouvel univers se détachent nettement avec des cas d’école particulièrement intéressants des petites aux grandes structures, en B2B comme en B2C. A travers cette intervention, vous pourrez mieux comprendre les outils qui sont désormais indispensables aux marketers et la manière dont les utiliser au mieux. Présentation: Après être passé par une grande école de commerce, Grégory Pouy est passé par différentes entreprises et a connu des expériences diverses en marketing : grandes et petites structures (Noos, Bouygues Telecom ; Goldwell), B2B & 2C. Depuis près de 4 ans il s’intéresse de près au marketing digital et aux media sociaux. C’est d’ailleurs dans ce cadre qu’il a ouvert son blog personnel, aujourd’hui reconnu comme le 1er blog marketing en France. Par ailleurs, il travaille désormais chez Vanksen, agence à 360° spécialisée sur le marketing alternatif (communauté, buzz, viral…), au poste de directeur de la stratégie et de la communication.

Register on the SwissWe site

An interesting workshop for all those interested in journalism:

A practical workshop on freelance journalism – saturday 30 May 2009

-Finding markets
-Generating ideas
-Approaching editors
-Constructing news and features articles
-Understanding commission and copyright
-Opportunities to ask questions/air concerns

Venue:    Residence Colladon,
Chemin Colladon 5-7, Petit Saconnex, Geneva
(No.3 bus from station, arret Colladon or Migros Parking, La Tourelle
(2 mins away with charge)

Cost:    CHF 200 (to include lunch, refreshments and copy of Byliners)

facilitator: Cedric Pulford is a freelance with 20 years’ experience for the Guardian in London, and is one of Britain’s most experienced journalism trainers.   To mark the publication of his new book, Byliners, 101 ways to be a freelance journalist, Cedric is running one-day workshops in Geneva and London.

More information and registration>>