Ewan MacLeod who spoke at our event last Tuesday on the “Future of Mobile Communications” has written about the event on his blog. He writes:

“What is the biggest brand on the planet? SMS”

Read more>>

The first iPhone conference for decision makers will be held at the Conterence Center Varembé (CICG) in Geneva on 31 October 2008

Apple has changed the way we use our mobiles. Apple has brought applications and design into a commodity device. You may like it or not, but the iPhone is a revolution and a marketing quantum leap for companies. The iPhone sets your company in people’s pocket. It is having a profound impact on the mobile and computing industries, reshaping how we think about mobility.

This conference will focus on providing you all available information, lessons learned and experts opinions around the iPhone.

Sessions will cover the following topics:

• Is the iPhone going to be the smart phone of the masses ?
• iPhone revolution : what makes it so special ?
• The iphone is ready for companies, but are companies ready ?
• How can company take advantage of it ?
• A bit of magic : discover the iPhone possibilities and how to get your company in people’s pockets
• Sociological impacts
• Business model for the iPhone
• The iPhone is mainly about 3 things : productivity, generating visibility & generating cash.
• The various type of applications

The iPhone Conference will help participants to understand:

• What is the revolution about?
• How to take advantage of it ?
• How to build iPhone applications?
• The value of native and web applications?
• How to deliver successful applications to the App Store?
• Business opportunities & Business models
• Security issues & concerns

Registration fee: CHF 350.- / before 30 September; CHF 420.- after.

The conference is organised by Netinfluence, a Swiss based leading edge company for web 2.0 & iphone developments.

For further information>>

Thank you to the participants who attended the Geneva Communicators Blog event this evening. Ewan MacLeod gave a very interesting presentation about the newest trends in mobile communication.

More photos on our flickr page >>

Some 30 communicators attended and were able to relay questions to London live via skype. Thank you also to Matt O’Neill for co-organising this event from London, the International University in Geneva for hosting and sponsoring it – and to Thierry Weber for covering the event on Culture Pod and saving us with technical support.

Some coverage of the event can already be found on www.qik.com/thierryweber. Check on Culture Pod for a special report.

If you would like further information, you can contact us or email Ewan MacLeod directly on ewan@mobileindustryreview.com.

All the technical details have been finalised and we look forward to a very interesting event next Tuesday. It is not too late to register for the event.

To register please click here>>

Full details on the event:

Phones are rapidly evolving beyond talk and text devices to fully fledged, ubiquitous tools able to enhance our lives in ways never dreamed of. Video conferencing, social networking, even paying for your coffee are all a reality right now. What are the implications of this to us as communicators? Where are the opportunities? Where are the challenges? How do we stay relevant with ever increasingly segmented audiences?

To address these questions, we have decided to organise a special evening conference jointly with the London Area Communicators Group. The conference will feature one of the UK’s premier consultants on the mobile communications industry.

Ewan Macleod, founder and editor in chief of www.mobileindustryreview.com (over 300,000 unique visitors per month ), will provide an update about what’s happening in the world of mobile communication and technology. Participants will be able to follow his presentation live via video broadband from London. The presentation will be followed by a question and answer period from Geneva to London.

This event is organised in collaboration with Thierry Weber’s Culture Pod. An expert in podcasting and mobile communications, Thierry will be animating our discussion in Geneva. He will provide video coverage of the event.

Date & time: Tuesday 23 September 2008, 19h00-20h30
Location: International University in Geneva, ICC building, Rte de Pré-Bois 20, Geneva (Map)

This event is free of charge. Drinks and small snacks will be offered courtesy of the International University.
Registration: please register – click here>>

If the above link does not work, please copy the following link into your Internet browser:
http://optima.benchpoint.com/optima/SurveyPop.aspx?query=view&SurveyID=145&SS=phuGdj

We look forward to seeing you there!!

Patricia Goldschmid
Glenn O’Neil
genevacom@gmail.com

For bloggers in the Geneva region, here is an interesting event next week:

Blog°Bar ? Kezako ?

Blogger get-togethers in the French part of Switzerland organised by Xavier Bertschy four times per year. Every evening is organised in a different restaurant throughout the region.

the aim is to gather a maximum of bloggers or those interested in blogging to share a moment together in person.

Blog°Bar 03

The third get-together will be held on the 25 september 2008 in Geneva at 18.30 at the restaurant   “Les 5 Portes” (localiser sur Google Maps). Maximum participants is 12 persons !

To register please click on the following link: http://www.blogobar.ch

There are three interesting events for communicators in Geneva during September:

• Wednesday 17 September: “How do you measure the ROI of communication?” with Angela Sinickas, 18h30, more information (pdf) >>

• Thursday 18 September: “A brand-new world: how challenger brands are changing marketing conventions” with Professor Leslie de Chernatony , 18h30, more information >>

• Tuesday 23 September: “The Future of Mobile Communications” with Ewan Macleod, 19h00, more information>>

Hope to see you at some of these events!

Patricia and Glenn

IABC invites to Angela Sinickas, 1830, 17th September, Geneva

Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent oncommunication with the business outcomes resulting from it—how it increasesrevenue or reduces expenses.

The IABC invites you on Wednesday 17th September to an hour-long seminar by Angela Sinickas, probably the world’s leading authority on communication measurement.

Venue: Hotel Epsom, 18 rue de Richemont, 1202 Geneva.

Drinks and networking start at 1830. Presentation 1915.

IABC members CHF 25, non-members CHF 35.

Don’t miss this rare opportunity to hear from a top global practitioner!
Look forward to seeing you.

RSVP to marcus@ferrar.ch

View event flyer (pdf)>>