Prof. Argenti in Zurich
Last week, Prof. Paul Argenti, Professor of Corporate Communication at the Tuck School of Business at Dartmouth, gave a lecture on “A Strategic Approach to Crisis Communications and Management” in Zurich. 100 communications specialists listened to the talk, which was given as part of the MScom Excellence-in-communications lecture series. On crisic communications, he commented:
“In simple words, I would describe crisis communication as steps that you must undertake when you find yourself in trouble – be it in case of a corporation, individual or any governmental or non-governmental organisation.”