Workshop 3: Digital Storytelling: Video for Social Media
1. Overview:
Online video is the new language of social media. But how do you tell a compelling story and engage your audience in such a competitive marketplace? This practical workshop will give you easy tips and techniques to learn how to tell your story visually and produce eye-catching video on your smartphone. We will look at the most popular social media platforms and discover how you can use video to grow your following and increase engagement.
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2. Benefits of attending:
- Discover how you can easily introduce video into your comms strategy
- Learn the secrets of visual storytelling
- Explore the practical tools and applications that will help you tell your stories online effortlessly
- Learn how video works on different social platforms
- Get insights and tips on how to ensure your videos reach your audience and increase your engagement
3. Course outline:
The Online Video Landscape
- Why you need to be using video as part of your marketing mix
- Creating video that works for social media
- The recipe for success
Planning Your Video
- Who is your audience?
- Developing your key messages
- Scripting and outlining your video
Tools & Applications for Video Production
- Using your smartphone to produce and shoot films for social media
- Apps that will deliver fast results
- Advanced tools if you want to take your video to the next level
Sharing Your Video
- Best platforms for distributing your video on social media and top tips on maximising reach
- How and when to use live streaming
- Hosting your video online
Future Planning
- Creating a video content calendar
- When to commission a video professional and how to get the results you want
- Where to go for further advice and information
4. About the trainer:
John Scotland is a media creative that has worked in video production for over a decade. Clients have ranged from Liverpool Football Club to Liverpool University, the BBC, Manchester International Festival, the NHS, the Prince’s Trust, TED X, and Fashion TV. He is passionate about helping individuals and organisations step into the world of online video and give their brand a voice. His teaching style is visual and highly practical – designed to get you out and shooting your own videos within 24 hours. He wants to demystify video production, giving you clarity and a step-by-step action plan to create your own stunning videos and engage audiences worldwide.