Thank you to all the participants of our recent lunchtime seminar on “How to use storytelling to drive change” with Elissa Bertot of Elissa Bertot Communications, held on Friday 8 February 2019.
During the presentation, Elissa identified 6 components of storytelling: the title, the hero, the quest, the struggle, the secret weapon, and the happy ending. She expanded on the 3 most critical ones: the hero, the quest and the happy ending. The Hero being your audience, not your organization so the focus should be on them. The Quest is your audience’s challenge/pain, something they want changed which you must identify in order to sell them a solution. And the happy ending is your audience’s desired outcome, the transformation they want to achieve (with the help of your solution).
Those who missed it or want to share with colleagues can watch the recording of the live stream on Facebook.
Below, are some images from the event (thanks to Geraldo Pestalozzi www.gpestalozzi.com).
Look out for our next event in the Spring.
Glenn, Patricia and Ekaterina