Presented by the SEO & Web Swiss Chapter:
Stories have the power to move us and change our behaviour, to shift us from indifference to positive, constructive action. But too many organisations throw away the chance to use this simple, straightforward technique to achieve their goals. Worse still, poor storytelling is losing them their audience, their reputation and their funding, which has a knock-on effect on staff morale and engagement.
The good news, however, is that this situation can be turned around and with powerful results. ‘Corporate storytelling’ is about helping organisations better reach their goals through accessible, compelling and moving stories. This webinar will look at how, when underpinned by the correct and effective Search Engine Optimisation (SEO), Corporate Storytelling enables content creators to reach targeted and wider audiences.
Robert Bartram is a Corporate Storyteller of over 25 years’ experience, having worked for organisations as diverse as the UK government, the BBC and the United Nations, as well as several private companies. He will set out what organisations often get wrong with their storytelling, before outlining his three-phased approach for producing much better – and well-deserved – results.
Nadia Mojahed: A Digital SEO consultant offering personalized and actionable custom SEO workshops as well as top SEO consultancy services to local and international brands. She helps with SEO strategy, technical website audits, content marketing, backlink building & performance optimization and digital strategy planning and impelmentation.
Date: Friday 13 May, 2022
Time: 9:00 AM – 09:40 AM (CEST)