During the First Geneva Communicators Breakfast, we spoke about the validity of blogs and other social media and the possibility that they will replace more traditional media.
I mentioned a forthcoming book on this subject, written by a journalist (the most threatened species by social media it seems), which you can read about further in this article, the invasion of the web amateurs.
Glenn
DELIVERING THE BEEF
IABC members from the Europe/Middle East region took part in EuroBlog 2007, the second pan-European survey conducted by Euprera (European Public Relations Education and Research Organisation) to explore the use of blogs in professional communications.
Eighty-five percent of the respondents are convinced that blogs and social software are changing dramatically the way in which we communicate, while eighty-nine percent agree that blogs and wikis are becoming main-stream communication platforms to the same extent as websites.
Doubts, however, still exist about the monetary impact of social media on the bottom line and companies are finding it difficult to recruit people with new media skills. To quote the survey, they have not yet found an answer to the question: “Where is the beef and who can deliver it to me?”
The results were presented at the International EuroBlog Research Symposium in mid March in Ghent, Belgium.
View the full results here (pdf)>>
Thanks to the newsletter of IABC Europe/Middle East for this item.
Glenn
Dear readers,
Thank you to those who came to our breakfast on Friday (March 30). Dr. Watson’s presentation was very interesting and the discussion that followed as well. It was great to hear various participants share their experience in different sectors.
Here are some documents from the meeting, which may be of interest to you:
Introduction to communications evaluation (pdf)
Evaluating Networks (pdf)
Evaluating Communication Campaigns (pdf)If you would like to see a copy of Dr. Watson’s speech or the participants list, please send us an email.
For further information about “Evaluation”, check out Glenn’s other blog: Intelligent Measurement
Plus you can view some photos of the event on the side bar of this page or here>>
We look forward to seeing you again soon.
Patricia & Glenn
Dear Geneva Communicators blog readers,
Thank you for the positive response to our first breakfast meeting. Unfortunately, we have now reached the maximum capacity as the venue only allows for 40 people.
We must, therefore, now close this meeting. For those of you who are left behind, don’t despair as we will organise another meeting soon!!
Stay tuned for further developments.
Glenn & Patricia
We have had a great response to the First Geneva Communicators Breakfast with over 30 people registered to come along. If you are interested, please register online soon as we will have to close the registration shortly since we just don’t have a large enough room!
We will adapt for the next meeting ….
Glenn & Patricia
Following a number of positive reactions to a breakfast series, the Geneva Communicators blog is pleased to invite you to a first “Geneva Communicators Breakfast” featuring guest speaker Dr Tom Watson from the School of Media, Bournemouth University,UK.
Theme: Challenges in planning and evaluating public relations and communications programmes
Date: Friday 30 March 2007
Time: The event will kick off at 08h20 and conclude at around 09h15.
Venue: International University in Geneva, ICC building (ground floor), Rte de Pré-Bois – 1215 Geneva (underground parking is available – follow signs to ICC parking).
Coffee and croissants will be provided by the International University in Geneva.
Entry is free-of-charge but please register as places are limited:
Register online here>>
(if this link does not work, please paste the following link into your web browser: http://optima.benchpoint.com/optima/SurveyPop.aspx?query=view&SurveyID=145&SS=PJvPDsy)
We look forward to seeing you at this event!
Patricia & Glenn
Brief profile of Dr Tom Watson:
Dr. Tom Watson is Reader in Communications at the Media School, Bournemouth University, UK. He was, until recently, Head of the School of Communication at Charles Sturt University in Australia. He has researched and written extensively on evaluation of public relations programmes and is co-author of Evaluating Public Relations – A Best Practice Guide to Public Relations Planning, Research and Evaluation, published in 2005 by Kogan Page, which has been translated into Japanese, Korean and Russian. Before entering the academic world, Dr Watson had a 25-year career in corporate and consultancy public relations. From 2000 to 2002, he was chairman of the UK’s Public Relations Consultants Association. Dr Watson also developed and introduced the Consultancy Management Standard which is a benchmarking and accreditation standard used by PR industry bodies in the UK and several European countries.
Following are forthcoming events from the IABC in Geneva:
Roundtable lunch
WEDNESDAY 28 MARCH AT 12.15
You are invited to an IABC roundtable lunch in Geneva at Chez Jacky, Rue Necker 9-11 (near Geneva Cornavin railway station).
There will be a theme for discussion: “Be Heard – the new brand tagline of the IABC. Do we really make ourselves heard? Success stories and roadblocks in our professional lives.”
If you want to come, or for more information, please email Marcus Ferrar (marcus@ferrar.ch.) It’s first come, first served. The maximum number of places in the private room reserved is 12 !
Cost of lunch and drinks: CHF 35 per person, to be paid at entrance.
Early warning
TUESDAY 15 MAY: PROFESSIONAL DEVELOPMENT/NETWORKING EVENT STARTING 18.30
Drinks from 18.30. Presentation at 19.15 on “New Social Media: what impact for business communicators?” We’ve thought about blogs, podcasts and wikis, but what about Second Life, YouTube and MySpace?
The speaker and venue will be announced later, and the event will be in central Geneva.
Glenn
A roundtable taking place in Geneva that may be of interest to readers:
Roundtable: The Future of Business: Focus on China
Tuesday 20 March 2007, 6 p.m.
Ramada Park Hotel, Avenue Louis-Casaï 75-77, Genève-Cointrin 1216
As part of the Future Series, the International University in Geneva, Geneva Women in International Trade and the Swiss-Chinese Chamber of Commerce present a roundtable:
With over one billion residents, China is the world’s biggest market. What are the cultural, political and economic challenges of doing business in China? What opportunities exist and “lessons learnt” that can be drawn from successful businesses in China?
Panel members:
– Phyllis Koessler, International Marketing Consultant, China and Asia Pacific Specialist
– Yuefen Li, Senior Economic Affairs Officer, United Nations Conference on Trade and Development
– Hans J. Roth, Consul General, Consulate General of Switzerland in Hong Kong
Entry fee: 25 CHF (15 CHF for GWIT & SCCC members and IUN Alumni)
Register online:
http://www.iun.ch/index.cfm/en/iun/news_events/registrationform?id=45
Glenn
Arvetica, the Geneva business strategy consultants are offering an “Arveticast” (presentation and apero) on the evening of Thursday 1 March 2007 on the subject of “Second Life” – the new internet-based virtual world.
The agenda will be the following:
1. understand Second Life:
2. explore the Second Life business space:
3. design a Second Life presence:
4. implement your Second Life presence:
For those of you who couldn’t make it to LIFT07, catch up with the conference on the flow blog.
If you are interested in the area of evaluation, I presented a workshop at LIFT07 on “Do-It-Yourself Monitoring & Evaluation” – you can see the presentation slides here (pdf-690 kb).
Glenn