Following a number of positive reactions to a breakfast series, the Geneva Communicators blog is pleased to invite you to a  first  “Geneva Communicators Breakfast” featuring guest speaker Dr Tom Watson from the School of Media, Bournemouth University,UK.

Theme:  Challenges in planning and evaluating public relations and communications programmes

Date: Friday 30 March 2007

Time: The event will kick off at 08h20 and conclude at around 09h15.

Venue: International University in Geneva, ICC building (ground floor), Rte de Pré-Bois – 1215 Geneva  (underground parking is available – follow signs to ICC parking).

Coffee and croissants will be provided by the International University in Geneva.

Entry is free-of-charge but please register as places are limited:
Register online here>>

(if this link does not work, please paste the following link into your web browser: http://optima.benchpoint.com/optima/SurveyPop.aspx?query=view&SurveyID=145&SS=PJvPDsy)

We look forward to seeing you at this event!

Patricia & Glenn

Brief profile of Dr Tom Watson:

Dr. Tom Watson is Reader in Communications at the Media School, Bournemouth University, UK. He was, until recently, Head of the School of Communication at Charles Sturt University in Australia. He has researched and written extensively on evaluation of public relations programmes and is co-author of Evaluating Public Relations – A Best Practice Guide to Public Relations Planning, Research and Evaluation, published in 2005 by Kogan Page, which has been translated into Japanese, Korean and Russian.  Before entering the academic world, Dr Watson had a 25-year career in corporate and consultancy public relations. From 2000 to 2002, he was chairman of the UK’s Public Relations Consultants Association.  Dr Watson also developed and introduced the Consultancy Management Standard which is a benchmarking and accreditation standard used by PR industry bodies in the UK and several European countries.
 

Following are forthcoming events from the IABC in Geneva:

 Roundtable lunch

WEDNESDAY 28 MARCH AT 12.15

You are invited to an IABC roundtable lunch in Geneva at Chez Jacky, Rue Necker 9-11 (near Geneva Cornavin railway station).

There will be a theme for discussion: “Be Heard – the new brand tagline of the IABC. Do we really make ourselves heard? Success stories and roadblocks in our professional lives.” 

If you want to come, or for more information, please email Marcus Ferrar (marcus@ferrar.ch.) It’s first come, first served. The maximum number of places in the private room reserved is 12 !

Cost of lunch and drinks: CHF 35 per person, to be paid at entrance.

Early warning

 TUESDAY 15 MAY: PROFESSIONAL DEVELOPMENT/NETWORKING EVENT STARTING 18.30 

Drinks from 18.30. Presentation at 19.15 on “New Social Media: what impact for business communicators?” We’ve thought about blogs, podcasts and wikis, but what about Second Life, YouTube and MySpace?

 The speaker and venue will be announced later, and the event will be in central Geneva. 

Glenn

A roundtable taking place in Geneva that may be of interest to readers:

Roundtable: The Future of Business: Focus on China

Tuesday 20 March 2007, 6 p.m.

Ramada Park Hotel, Avenue Louis-Casaï 75-77, Genève-Cointrin 1216

As part of the Future Series, the International University in Geneva, Geneva Women in International Trade and the Swiss-Chinese Chamber of Commerce present a roundtable:

With over one billion residents, China is the world’s biggest market. What are the cultural, political and economic challenges of doing business in China? What opportunities exist and “lessons learnt” that can be drawn from successful businesses in China?

Panel members:

– Phyllis Koessler, International Marketing Consultant, China and Asia Pacific Specialist

– Yuefen Li, Senior Economic Affairs Officer, United Nations Conference on Trade and Development

– Hans J. Roth, Consul General, Consulate General of Switzerland in Hong Kong

Entry fee: 25 CHF (15 CHF for GWIT & SCCC members and IUN Alumni)

Register online:

http://www.iun.ch/index.cfm/en/iun/news_events/registrationform?id=45

Glenn

Arvetica, the Geneva business strategy consultants are offering an “Arveticast” (presentation and apero) on the evening of Thursday 1 March  2007 on the subject of “Second Life” – the new internet-based virtual world.

The agenda will be the following:

1. understand Second Life:

• what is it?
• who uses it?
• why is it so popular?

2. explore the Second Life business space:

• what are big companies doing there?
• what business opportunities can we imagine?
• what are the benefits and risks of being there as a company?

3. design a Second Life presence:

• how do you approach building a SL presence?
• what are some of the pitfalls

4. implement your Second Life presence:

• what resources do you need?
• which process could you use to establish a Second Life presence?

 Learn more about the event and register online here>>>

For those of you who couldn’t make it to LIFT07, catch up with the conference on the flow blog.

If you are interested in the area of evaluation, I presented a workshop at LIFT07 on “Do-It-Yourself Monitoring & Evaluation” – you can see the presentation slides here (pdf-690 kb).

Glenn

“Towards a new world governance: what role for Geneva?”In the context of its programme entitled “The Observatory”, the Fondation pour Genève is running a conference/debate together with the “Hebdo” in Zurich on 7 February 2007.The subject will be “Towards a new world governance: what role for Geneva?”. This first event of the Fondation pour Genève 2007 programme is to expose the people in Zurich to the new international paradigm shift in Geneva and to discuss the repositioning of Switzerland in the concert of nations.For further information, contact: info@fondationpourgeneve.ch

Patricia

LIFT 07,  a conference about the communications, new media, 7-9 February is nearly full. If you want to to the conference, highly recommended by the Geneva Communicators Blog, you might want to register now (only CHF 395).

Some of our favourite speakers:

 Sister Judith Zoebelein
Editorial director, Internet Office of the Holy See

Jaewoong Lee
Founder of Daum Communications Corp., Asia’s largest Internet platform

Check out the complete program here >>

Glenn
 

Arvetica, the Geneva business strategy consultants are offering an “Arveticast” (presentation and apero) on the evening of Thursday 15 February 2007 on the subject of the very popular business book “The long tail –  why the future of business is selling less of more”:

Alex (of Arvetica) will briefly explain the concept of the long tail and focus on its implications for executives and the businesses they manage. In a nutshell, the Long Tail explains that profits are increasingly made in a mass of niche markets as opposed to markets dominated by blockbuster products for mass markets.

Learn more about the event and register online here >>