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GCN Lunch – 29 November 2019 – wrap up

Thanks to all the participants who attended the GCN lunch event on Friday. Communications and reputation management specialist Toomas Kull provided some interesting insights into reputation and crisis management in the 2020s, particularly linked to digital challenges.

Below are a few photos of the event, courtesy of photographer Geraldo Pestalozzi.

We look forward to seeing you at our next event in January 2020.

Happy holidays!

The GCN team

 

  • GCN-2019_Lunch Toomas Kull_photo by GPestalozzi -
By | December 3rd, 2019|GCN lunch events|0 Comments
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Digital Marketing Management Graduate Certificate – in Geneva

Webster University in Geneva are now offering a graduate certificate in Digital Marketing Management –  for experienced professionals who have a background in marketing and are interested in obtaining specific expertise–and an academic credential–in the dynamic field of digital marketing.

Over six evening courses, participants will be learn to:

• Create digital marketing strategies that align with larger marketing objectives.
• Critically analyze the appropriateness of each of the major digital marketing channels (i.e. paid, organic, affiliate, social, email and mobile applications etc.) against marketing strategies.
• Develop, evaluate and execute a comprehensive digital marketing strategy and plan.
• Measure and evaluate digital marketing efforts.
• Describe the latest digital marketing technologies.
• Articulate the ethical impact of digital marketing efforts.

Further information (pdf) >>

By | December 2nd, 2019|Professional development|0 Comments
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Communications Manager – GAIN – London or Geneva

We have an excellent opportunity for an internationally focused communications professional to join the Global Alliance for Improved Nutrition as Communications Manager.

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people.

During the past year, the Communications Department has witnessed a large increase in the number of internal and external requests for support, mainly linked to the growing importance of nutrition in achieving the Sustainable Development Goals, the need for GAIN to better communicate and disseminate information about programmes and projects and the desire to influence key policy decisions in the development/nutrition sector.

To respond to this growing demand, and to support the Communications team in developing and implementing a variety of global communications activities, we are recruiting for an experienced communications professional capable of transforming complex ideas into concise and accessible messages for a variety of audiences.

Reporting to the Head of Communications, as Communications Manager you will lead and oversee a variety of projects and contribute to providing strategic communications advice across the organisation. You will also deputise for the Head of Communications in periods of absence. Specific responsibilities include;

-Review and approve publications, reports and other communications materials to ensure that the GAIN Brand Guidelines are followed. Ensure that documents adhere to standards for quality, graphics, format and style.
-Write and edit a wide variety of texts for different audiences (governments, private sector, academia, etc.) and channels (web, social media, print).
-Provide opportunities to increase media outreach of GAIN’s events.
-Contribute to developing key messages, position statements, Q&A, news releases, etc.

To be considered, you should have solid communications experience, preferably at the international level in the private sector, or for large non-governmental organisations. You must be confident in developing and implementing complex communications strategies and be able to demonstrate experience across a range of communications activities including publication management, writing and editing, events planning, content production and media relations.

The Global Alliance for Improved Nutrition is committed to equality of opportunity and creating an inclusive environment where diversity is valued. We are keen to reflect the diversity of our society at every level within our organisation and therefore welcome applications from talented and committed people from all backgrounds, representing the diverse societies we operate in.

Closing Date: 29 Nov 2019

Further information>>

By | November 19th, 2019|Careers|0 Comments
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Spotlight Seminar: The Gig Economy & 360-Degree Negotiation – Geneva – 13th November 2019, 18:30 – 19:30

Spotlight Seminar: The Gig Economy & 360-Degree Negotiation
LLC Commons Room, Webster University Geneva
13th November 2019, 18:30 – 19:30
followed by a networking apéro

Negotiating for Success

To celebrate the first year of Webster University Geneva’s MA in Communications Management, this Spotlight Seminar combines two expert presentations that explain how to boost your negotiation skills in a professional setting:

The gig economy: new forms of workforce negotiation
Prof. Frode Hvaring

360- Degree Negotiation
Prof. Kasia Jagodzinska

Full details of the event can be found here (pdf).

This is a free event, but please register here>>

By | November 11th, 2019|Other events|0 Comments
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Lunchtime seminar – Reputation and crisis management in the 2020s – 29 November 2019

Trust is an enabler for organisations – making a wide range of activities, transactions and interactions possible regardless of sector or size. Betrayals of trust have major organisational and business consequences. Leaders who violate the trust of their stakeholders soon find themselves ousted.

As we face the start a new decade… How is the building of trust changing for organisations and their leaders? In today’s environment, are there any new principles we should focus on to navigate a crisis? Do the classic best-practice principles of crisis communications still apply?

Toomas Kull will consider the challenges leaders face in managing reputation (their organisation’s as well as their own), and provide recommendations on how to prepare for and survive reputation-threatening scenarios. Participants will be encouraged to also share their perspectives and insights.

Date: Friday 29 November 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >> 

 

About the speaker: Toomas Kull is a communications and reputation management specialist.Toomas Kull_Profile He is a consultant at Cabinet Privé de Conseils (CPC), the Swiss public relations and public affairs agency. He has over ten years’ experience in advising organisations across sectors, from profile raising campaigns, to issues management, crisis communications, and litigation PR. Prior to joining CPC, he worked in two London-based communications consultancies. He started his career in the public sector, working in the European Commission and the UK’s Ministry for Business.

crisis image
By | October 22nd, 2019|GCN lunch events|0 Comments
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Consultant (full-time), FSG, Geneva, Switzerland

Are you passionate about social change? Do you want to work in a high-performing, high-impact and fast-paced environment? Join FSG’s consulting team to collaborate with clients who are working to address complex social and environmental problems in order to produce equitable outcomes at scale.

Consultants are integral members of our consulting team and work on client projects across a variety of social and environmental issues including: economic development, education, community development, global health, and global development.

Further information >>

By | October 15th, 2019|Careers|0 Comments
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Research Forum 2019

The annual Research Forum is the flagship research-outreach event of EU Business School.

The foci of the Forum are to discuss global issues, generate new ideas, and explore the potential for holistic solutions by connecting different players:

TRUST IN INSTITUTIONAL INTERACTIONS:
BRIDGING THE GAP: PARTNERSHIPS, RESOURCES AND INNOVATION
Wednesday, October 16th 2019

FER, rue de Saint-Jean 98, 1201 Geneva

Free entry;  further details and register here:

trust theme image
By | October 12th, 2019|Other events|0 Comments
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GCN Networking Lunch on digital communication, 4 October – wrap up

Thank you to all the participants who joined our networking lunch event and contributed to the creative session on: are you meeting the challenges of digital communications?, held at the Geneva Press Club on Friday, October 4th.

The group found some very interesting perspectives on 5 questions:
1. What are the current challenges you and/or your organisation face in digital communications?
2. What do you think are the main trends in digital communications?
3. What skills do communicators need for digital communications?
4. What are some examples of best practices in digital communications?
5. What is one thing you will STOP / START doing in digital communications from now on?

Here is a brief infographic with some of the results from the discussion:

Below also find below some images of the event, thanks to the generous photographer Geraldo Pestalozzi

Stay tuned for our next event at the end of November.

The GCN team

 

  • CGN-2019_Lunch Discussion on Digital Communication_photo by GPestalozzi -
By | October 8th, 2019|GCN lunch events|0 Comments
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Communication Officer – ECLT, Geneva (80% – Maternity Cover)

Founded in 2000, Eliminating Child Labour in Tobacco Growing Foundation (ECLT) is an independent, Swiss foundation, based in Geneva, Switzerland with projects around the world.

General scope of the role

The Communications Officer plays an important role in raising awareness on and supporting good practices against child labour in communities where tobacco is grown. S/he is the primary manager of the project to develop an online portal, publications and training module on a model for education and rural development. The Communications Officer also provides communications insight and support for the visualisation (internal/external) of the ECLT 3-year strategic vision, goals and work plan. As part of a small team, the Communications Officer will also lend support and expertise as needed to the advocacy, research and programmes departments.

Key Responsibilities

1. Project management

Production and launch of a Model for Education and Rural Development including the following products:
• Education Model Guide publication – a print and online guide giving an overview of the model
• Marketing Kit – Introductory print information kit for stakeholders (Governments, Private Sector, NGOs, etc.) interested in education and rural development
• Online Portal – A multi-media hub for all information regarding the education model
• Online training module – an in-depth tool for practitioners to understand and implement the education model

2. Strategy presentation and visualisation

• Provide support for communications on and visualisation of ECLT’s 3-year strategy, vision and work plan. This may include drafting and editing content, overseeing graphic design for materials targeted to internal and external stakeholders, and coordinating the online and print dissemination of materials, working with the Communications Coordinator and the Director of Advocacy
• Provide guidance from a communications perspective on the set-up and launch of ECLT’s new internal work planning and monitoring tool, including advice on internal reports

3. Assist Director of Advocacy and Communications Coordinator with communications tasks as required

4. Any other tasks as required and appropriate to the role

Qualification

• A first-level degree (bachelors or equivalent) in communications, journalism, advocacy, international relations or another related field
• Graduate-level studies a plus

Work Experience

• At least 5 years of experience working on project management and strategic planning in a communications setting, including trainings and data visualisation
• Proven ability to manage projects across departments and working with multiple outside service providers (Graphic designers, web developers, video agencies, printers, external consultants, etc.)
• Understanding of and interest in issues of education, child labour and rural development is strongly desired
• Previous experience in an international, multicultural environment is desired

Required skills

• Excellent written and oral communication skills in English and Spanish; Ability to work in French a plus.
• Demonstrated experience in developing content and layout for online training platforms
• Experience in the development of videos, other digital and print materials a plus
• Excellent computer skills; familiarity Adobe Creative Suite and SharePoint a plus
• Proactive and willing to learn
• Exercises good judgement and understands the complexity of communicating on sensitive topics, including around children and child rights.
• Able to meet deadlines and targets
• Ability to work effectively as a member of a diverse team
Further conditions
• Some international travel to project countries, including Guatemala, is required
• Swiss national or holder of a valid Swiss work permit

Please send your full application (CV, max. 1-page motivation letter, Diplomas and Work Certificates) at eclt-jobs@eclt.org. Please mention as subject: Communication Officer

For further information>>

By | October 3rd, 2019|Careers|0 Comments
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Communication Content Specialist- Sommet Education, Lausanne

Sommet Education is a hospitality education group of more than 800 employees that is home to three leading institutions: Glion Institute of Higher Education, Les Roches Global Hospitality Education and Ducasse Education. The headquarters are based in Lausanne, Switzerland, with additional hubs in Marbella, Spain (Accounting) and London,UK (Enrolment and Marketing).

Their 5 values resonate in you: Development, Distinctiveness, Joint commitment, Openness and Sense of service.

You are enthusiastic and you want to be at the vanguard of hospitality and experience education.

You have a Bachelor or an equivalent degree and 3 to 5 years’ experience in a Communication function, at the headquarters of an international company or a communication agency and ideally from the Hospitality, Lifestyle luxury business. You have excellent knowledge of the digital world and influencers.

Your mother tongue is English preferably and you have a good knowledge of French. Excellent communicator, open personality and pleasant, you are characterized by your spirit of initiative, creativity and proactivity.

Available, flexible, you feel comfortable working under pressure and managing several projects simultaneously. Caring for and developing the Company brand image is your main objective.

If you recognise yourself in this description then they are interested in your profile as they are looking for a Communication Content Specialist to join them.

• For the Group brands you research surveys, industry trends and aspirational brands best practices to develop fresh story ideas, draft speeches, press releases, position papers, create and deliver case studies, white papers, executive bios, opinion pieces, speaking proposals.

• You collaborate with marketing Editorial Content Manager to produce aligned content for Communication campaigns.

• Management of digital/social media (website, LinkedIn, Wikipedia, press rooms etc.).

For more information check the Linkedin page, or to apply use the following click here

By | October 1st, 2019|Careers|0 Comments
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