Lunchtime seminar – 2 May 2024 – Harnessing AI in Communications
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About the team you are joining
The IATA Corporate Communications Team is a high performing diverse group of professionals who, together, are responsible for a wide spectrum of IATA’s communications and our brand. This includes our corporate website which, attracting over 43k visits daily, plays a crucial role in achieving IATA’s mission. We are proud that our website creates value for our members, demonstrates our expertise, and furthers our influence.
Reporting to the Head, Corporate Communications, the web manager is a senior member of the team. The web manager oversees the governance, strategy, content, design, enhancement, and maintenance of the corporate website. You will be responsible for ensuring that the site content, functionality, and performance meet user needs while contributing to IATA’s priorities.
What your day would be like
Your days will be busy with interactions across IATA as you build a compelling strategic vision for IATA’s web communications and take hands-on responsibility for leading its implementation. We will count on you to:
-Drive the site’s governance and strategy and manage its budget
-Oversee content processes, including planning, writing, reviewing, and editing content
-Coach the editor community with guidelines and training
-Identify opportunities for site enhancements and work with the IT team to realize them
-Support a seamless customer journey across the main digital platforms that IATA operates
-Oversee the corporate intranet on Sharepoint Online (about 10% of your activity)
This is a demanding role for an experienced web manager who is at ease at both strategic and operational levels. The position is supported by a part time intern.
We would love to hear from you if
You are an enthusiastic and creative web professional with strong interpersonal skills who has:
-At least 8 years’ experience in a similar role and a bachelor’s degree in a related field
-A passion for driving web processes to deliver a state-of-the-art website built on best practices for content development, SEO and accessibility
-Enthusiasm for internal stakeholder engagement to bring the website to the center of our business using data-driven insights
-Experience in federating internal stakeholders and a dispersed team of content owners/editors towards a high level goal
-Success in delivering large web projects and experience in working with IT and design agencies
-Advanced skills in CMS, GA4, GTM, Search Console, Lookers Studio, Siteimprove, Sharepoint…
-Outstanding English, while other languages would be an asset
-Travel Required: 5%
The next TEDxLausanne event will be held on Thursday 14 March at the Théâtre L’Octogone de Pully, between 17h30 and 21h30, followed by a cocktail dinner and networking activities.
Tickets:
Standard Price: 96 CHF
Students/AVS: 50 CHF
A Must-Experience in a new format!
Step into a realm where transformation takes root, a central point of creative energy and motivation where forward-thinkers from across the globe converge to exchange ideas, collaborate with experts, and spark initiatives fueled by unwavering commitment and determination.
Prepare to elevate your presentation skills to new heights with our inaugural event, designed to empower you with the tools and techniques needed to deliver truly impactful talks. Whether you’re a seasoned speaker or just starting out on your public speaking journey, TEDxMasterclass is your opportunity to refine your craft and make a lasting impression.
Get inspired and enter the conversation with our 12 speakers and performers, some of the most forward-thinking individuals.
Unique opportunities to engage with our speakers, partners, participantsLet us treat you to a delicious cocktail reception and a few glasses of wine, and engage in all kinds of networking activities: special Q&As with our speakers, live sketching, virtual reality goggles, framed discussions…
The Medicines Patent Pool (MPP) is a United Nations-backed public health organisation working to increase access to, and facilitate the development of, life-saving medicines for low- and middle-income countries (LMICs). Through its innovative business model, MPP partners with civil society, governments, international organisations, industry, patient groups, and other stakeholders to prioritise and license needed medicines and pool intellectual property to encourage generic manufacture and the development of new formulations. MPP’s mandate covers patented medicines for infectious diseases – HIV, TB, hepatitis C and also non-communicable diseases including cancer, cardiovascular diseases and diabetes, in addition to COVID-19 treatments and technologies.
The Role
Under direct supervision of the Senior Communications Manager, the Communications Officer will collaborate closely with the communications team members to produce compelling visuals and content tailored for different channels such as websites, social media, newsletters, and presentations.
The role will be specifically responsible for maintaining MPP’s online presence, overseeing the day-to-day management of the MPP website, online tools and social media platforms. Additionally, the Communications Officer will contribute to the development of promotional and marketing materials across various communication channels, encompassing branding, printed materials, and online assets.
Main Duties/Responsibilities:
Requirements
Essential:
Desirable
Personal Qualities:
MPP’s richness lies in its staff: a small dynamic and multicultural team!
To flourish in our team, you must recognise yourself in our values: Respect, Courage, Generosity and Commitment. And demonstrate the following qualities:
MPP respects all individuals regardless of race, gender, ethnicity, sexual orientation, religion, HIV status or disability. All qualified applications are welcome.
If you recognize yourself in this description and wish to join our outstanding team, please send a cover letter and C.V. to recruitment@medicinespatentpool.org including “Communications Officer” as reference in the subject line.
Location: Geneva, Switzerland
Type of contract: full time, permanent employment
Home Office: 1-2 days per week
This position will be open until the right candidate is recruited. Applications will be reviewed and assessed on a continuous basis.
The International Trade Centre is launching their new report on AI and content creation – and invites Geneva Communicators to attend the launch – on 14 March at 3.30 pm in Geneva – please register here.
Here is further information on the event:
Like a genie trapped in a bottle, information was once contained in books and tightly controlled by newspapers. Then the Internet was launched 50 years ago as a way for government researchers to share information – 534 years after Gutenberg created his printing press. Now, with the latest wave of AI-generated tools, anyone can publish their ideas, opinions, and experiences. AI as a force in business has been unleashed, and it is changing how we work and what we read.
The ITC Innovation Lab is pleased to host the launch of a new ITC report, called Living with the Genie – Artificial Intelligence in Content Creation for Small Businesses in Trade.
Join the authors and contributors to explore the promise and perils of AI tools when creating content in the workplace.
The launch will take place on 14 March at 3.30 pm, in the ITC conference plenary room, 54 rue de Montbrillant, and will be followed by an apéritif.
Register here for the event >>
For those interested, Clowns without Borders UK is looking for a communications manager for an 11 month fixed contract (10 hours per week) working remotely, salary £40,000 Pro Rata: (£1,000 PER MONTH).
As the manager of communications operations you will:
The activities will include:
Please send a copy of your CV or LinkedIn Profile or similar, any links to examples of your work along with a cover letter outlining why you would like to work with Clowns Without Borders UK to hello@clownswithoutborders.org.uk .
Head of Communication & External Relations 80% (F/M/D)
For the Geneva Academy
CONTRACT: Permanent
ACTIVITY RATE: 80% 32 h / w
APPLICATION DEADLINE: 10.06.2024
STARTING DATE: as agreed
Introduction of the Academy :
The Geneva Academy provides postgraduate education, conducts academic legal research and policy studies, and organizes training courses and expert meetings. We concentrate on branches of international law that relate to situations of armed conflict, protracted violence, protection of human rights and transitional justice.
The role:
Under the supervision of the Executive Director of the Geneva Academy, you will be in charge of the Geneva Academy communication and overall external positioning of the institution, and promote its various activities (masters, training courses, research, the Geneva Human Rights Platform, events) in a coherent manner.
You will guarantee the integrity and coherence of the organisation’s external image, in accordance with its values. You will manage the Communication Officer, the Events Assistant and external relations unit and ensure timely deliverables of the highest quality.
Key responsibilities:
To be successful in this role, you should have:
What you can expect from us:
How to apply :
Swiss nationals, persons from the European Union or the European Economic Area, as well as persons with a valid Swiss working permit are invited to submit their applications with
1) a motivation letter
2) CV with two references
3) examples and references to websites, articles or communication products that you’ve created
by 10 June 2024
Head of Communication & External Relations 80% (F/M/D)
For the Geneva Academy
CONTRACT: Permanent
ACTIVITY RATE: 80% 32 h / w
APPLICATION DEADLINE: 19.02.2024
STARTING DATE: as agreed
Introduction of the Academy :
The Geneva Academy provides postgraduate education, conducts academic legal research and policy studies, and organizes training courses and expert meetings. We concentrate on branches of international law that relate to situations of armed conflict, protracted violence, protection of human rights and transitional justice.
The role:
Under the supervision of the Executive Director of the Geneva Academy, you will be in charge of the Geneva Academy communication and overall external positioning of the institution, and promote its various activities (masters, training courses, research, the Geneva Human Rights Platform, events) in a coherent manner.
You will guarantee the integrity and coherence of the organisation’s external image, in accordance with its values. You will manage the Communication Officer, the Events Assistant and external relations unit and ensure timely deliverables of the highest quality.
Key responsibilities:
To be successful in this role, you should have:
What you can expect from us:
How to apply :
Swiss nationals, persons from the European Union or the European Economic Area, as well as persons with a valid Swiss working permit are invited to submit their applications with
1) a motivation letter
2) CV with two references
3) examples and references to websites, articles or communication products that you’ve created
by 19 February 2024
The Geneva Communicators Network offers customised workshops for your own organisations – 1/2 day to 2 days with specialised trainers that we have worked successfully with previously – for between 3 – 15 persons. Interested? Contact us: genevacom@gmail.com
We currently offer workshops in the following areas:
Social and digital media:
-Blogging
-Video for social media
-Video editing
-Advanced social media
Inter-personal communications:
-Public speaking
-Improving presentation skills
-Using your voice for greater influence
-Persuasive storytelling
Media:
-Media relations
-Media interviews
Content:
-Writing for the web
-Effective writing
-Communicating through images
Strategic communications:
-Engaging with your audiences
-LEGO® SERIOUS PLAY®: Effective communication through creativity
-Exploring marketing
-Crisis management
-Measurement and evaluation
-Surveys
For those interested, please find below an interesting webranking analysis, measuring the transparency of corporate communications across the digital channels of listed companies. This is the 27th edition of the Webranking Europe 500 2023-2024 research in collaboration with Comprend. This year, 44 of Switzerland’s largest listed companies have been selected for inclusion in the research sample, which considers the 500 largest European companies by capitalisation according to the STOXX All Europe 800 index.
KEY RESULTS OF THE 2023-2024 EDITION
Terna, Snam, and Eni emerge as the leading contenders in the European ranking this year, solidifying the dominance of Italian Energy and Utility companies.
Swisscom and Givaudan are the two Swiss companies among the Top 10 in the EU500 ranking this year, alongside five Italian, two Finnish, and one Swedish company.
Red Eléctrica de España earns the title of “Best Improver” in Europe, climbing 263 positions and gaining 21.2 points. Among Swiss companies, VAT Group demonstrates the most improvement in transparency (+14.6 points), followed closely by Belimo and Tecan, both gaining 11.2 points.
SWITZERLAND’S PERFORMANCE
In the Webranking research, Swiss companies display a mixed performance compared to their European counterparts. While Switzerland maintains an average score above the European average, with 47.9 points against Europe’s 47, the majority of Swiss companies continue to linger at the bottom of the rankings, with 64% scoring below the 50-point threshold. Noteworthy exceptions include industry leaders Givaudan and Swisscom, maintaining their dominance in the Chemicals and Telecommunications sectors, while Barry Callebaut secures the top spot in the Food, Beverage, and Tobacco sector this year.
The overall performance of Swiss companies aligns with the European sample across all sections. Particularly commendable are the results in the Careers section, where Switzerland secured the second position in Europe with a score of 53%, tied with Italy and surpassed only by Germany with 59%. Additionally, in the Reporting and About us sections, Swiss companies demonstrate high standards, surpassing the 50% threshold for these criteria.
However, challenges persist when it comes to more technical financial disclosures, with Swiss companies scoring below half in both the Investor Relations (27%) and The Share (36%) sections. Further, gaps emerge in communicating ESG and sustainability commitments, scoring 47%, which falls below the European average.
TRASPARENCY TO COMBAT GREENWASHING AND BUILD TRUST
In an era of growing scepticism towards companies and institutions, the results of the Webranking research emphasize, once again, the importance of prioritizing transparency in corporate communications. This not only entails presenting data and figures but contextualizing them, narrating the vision, and illustrating the impacts related to the company’s key topics. Transparency, in essence, means reaching a broader audience through accessible language.
This year’s edition reveals encouraging developments, notably the improvement in communication targeting employees and jobseekers, an area historically among the weakest in the research.
However, financial communication remains a persistent challenge for European companies, struggling to offer a compelling interpretation of their strategy and investment case, which extends to their approach to communicating ESG topics, where the absence of tangible numbers, objectives, and examples often leaves statements superficial.
The real opportunity lies in making one’s commitment tangible, especially in the face of a vast and diverse audience that demands more than mere statements of intent. The Lundquist .trust research, which builds on Webranking, helps companies that demonstrate excellent levels of transparency to push towards new frontiers of credibility, transforming transparency into trust.